Principles of Marketing: A Comparison of Dove and Sure Deodorant's 4Ps Marketing Mix

Principles of Marketing

EXECUTIVE SUMMARY
The report highlights about the principles of marketing in which the effectiveness of
marketing mix for companies and knowledge of Segmentation, targeting and positioning
marketing planning process is determined. Furthermore, the target market profile of each profile
is determined including the product, price, place and promotion of the product and service is
evaluated. Marketing mix is important for company as it helps to understand what products and
services can be offered to customers. Through marketing mix, organisation can develop and
execute the effective marketing strategies in order to gain competitive advantage. The Chosen
organisation for comparing is Dove deodorant for women and Sure deodorant for women.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Main Body.......................................................................................................................................4
STP Marketing............................................................................................................................4
Products strategy.........................................................................................................................5
Price strategy...............................................................................................................................6
Place strategy..............................................................................................................................7
Promotion strategy......................................................................................................................7
CONCLUSION and RECOMMEDATION....................................................................................7
REFERENCES................................................................................................................................9