Principles of Operations Management Assignment

Principles of
Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
1. An introduction to McDonald's..........................................................................................3
2. Roles and Responsibilities of operational manager ...........................................................4
3. Core operational activities within McDonald’s..................................................................5
4 The core operational activities of McDonald’s which interrelate and adds value to
organization's operations. ......................................................................................................6
5 Current trends which impact on business environment affect upon operation management...6
6 The internal and external factors which influence the McDonald's....................................7
7. The impact and implication of external and internal factor upon long term goal in
McDonald's.............................................................................................................................9
8. Figure out how operation management can support long term strategies: ......................10
CONCLUSION..............................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Operation management is the process to create high level of efficiency to operate
business successfully. In other words, it is a technique to utilize the resources in organization
such as material, equipment and technology. It handles various issues in logistic, manufacturing
and project management to make them cost effective. In this current report McDonald, is chosen
as a company which is the largest fast food restaurant chain across worldwide. It was founded
in 1940 by Richard and Maurice McDonald and it headquarter is located in Chicago, Illinois U.S.
This report explains the role of operational manager and its responsibility towards organization.
Core operational activities within organization are discussed to get better understanding of
operation management. This report also covers about the current and future trends impact on
business operation (Alayón and Johansson, 2017). PESTEL and SWOT techniques are used in
the project to analysis the external and internal factors which are influencing the organization. In
addition to this it emphasis on long term strategies goals of organization to sustain in long run.
At last this report explain about different systems, process and tools which can be used to
achieve organization objective in well-defined manner.
1. An introduction to McDonald's.
McDonald's is an American company, it is one of the biggest chain of fast food restaurant
in whole world. The company was founded in 1940, a 79 years ago by Richard and Maurice
McDonald , in San Bernardino, California, united stated. Its headquarters is in Chicago, Illinois.
McDonald's has established more than 37855 restaurants world wide. The McDonald's restaurant
serves Hamburgers, chicken products, French fries, soft drinks, , desserts, coffee, cheeseburgers,
snack wraps. The McDonald's has given employment to 390000 candidates form all across the
world (Botti and Regattieri, 2017). Along with this, the McDonald's has their restaurant in many
countries like Argentina, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Belarus,
Belgium, Botswana, Brazil, Central African Republic, Bulgaria, Canada, Chile, China, Hong
Kong, Macau, and many more countries. In addition to this, the McDonald's offers both counter
service as well as drive-through service and also they provide indoor as well as outdoor seating
for their customers. The McDonald's has created different types of restaurant for serving their
products and services to customers like McDrive, McCafe, Create Your Taste restaurants,

Special diet, Playgrounds, McDonald's Next. The McDonald's has the many Competitors in
market, like KFC, Burger King, Subway, Starbucks, Pizza Hut, Domino's, Dunkin' Donuts,
Wendy's and many
2. Roles and Responsibilities of operational manager .
Roles of an Operations Manager: The roles of operations manager differ from industry to
industry somehow main roles stay constant. In context to McDonald's, the Operations managers
helps in directing the daily activities of business which are beneficial for employees,
management, investors and customers. They are also responsible for managing all activities and
functioning of business organization smoothly and profitably (Davenport and Tuck, 2018)
(Dubey, 2017).
Communication and conflict Resolution: The operations manager of McDonald's have
fluent communication skills, thus it helps manager in communicating with other employees and
employers effectively. Along with this, they perform role of conflict resolution, which will help
them in quick assessment of effects of changing situation and it also helps in developing
strategies which influence the positive employee to work effectively.
Planning and scheduling role: The another job role of operations manager of McDonald's
is to do proactive planning and scheduling & developing projects for business. This job role
includes interacting with numbers of agencies and organizations which are profitable for
McDonald's business, frequently checking of quality of operations and function of restaurant in a
proper way (Hazen and Hill, 2018).
Responsibilities of Operations Manager: There are many responsibilities which are performed
by operations manager of McDonald's , some duties are listed below:
 Managing and directing the operations team in order to achieve business targets.
 Developing of strategies, objectives policies, and making decision which are beneficial
for McDonald's restaurant.
 The duty of operations manager is to promote the culture of their restaurant which
motivates and encourages for doing more productive performance along with high
morale.
 To Ensure that, all legal & regulatory documents of restaurant are filed properly and they
also responsible for monitoring of their agreements according to laws and regulations.