Principles of Research

Principles of Research

TABLE OF CONTENTS
PART A...........................................................................................................................................1
PART B............................................................................................................................................3
Research issues...........................................................................................................................3
4 key areas for discussion...........................................................................................................4
The cohesion of their arguments.................................................................................................6
To what extent have they substantiated their arguments by using evidence...............................7
Compare and contrast the authors approaches............................................................................7
REFERENCES................................................................................................................................9

PART A
As per the detailed study, it can be said that studies on customer support and services are
mostly accomplished by using diverse methodological tools and techniques. It has been noticed
that research methodology is considered as most critical aspect because it helps in sustainable
development (Zhao and Zhu, 2014). Research philosophy provides a strong basis for the
research. It is defined as a strong plat form conducting the research and creating a wide platform
for developing effective outcomes by determining the proper methods of investigation.
Article written by Connolly, 2003 on the impact of critical success factor of customer
services indicates the application of research philosophy. Positivism philosophy has been
adopted by the researcher because it has provided a good support to the statistical outcome. On
the basis of appropriate selection of following research method, the hypotheses has been
analysed effectively. Along with this, questionnaire has been adopted by the researcher for
appropriate data collection for the study. Further, research conduct by McClary, 2006 to identify
the known buying criteria consumers consider when purchasing laptops. On the other hand,
research conduct by Zhang, 2010 has showed that to carry out the investigation, the researcher
has used interpretivism research philosophy because for the study, he has gathered secondary
data. Sources for this material involved secondary research reviews from industry analysts such
as International Data Corporation (IDC) and Gartner Research as well as reviews of relevant and
timely literature around the topic of consumer choice specifically in the consumer industry.
While the study of Bryde, Broquetas and Volm, 2013 based on determine the impact of
critical success factors on customer service at the buying laptops, the researcher has prepared
some aim and objectives of investigation to solve the research problems. Study base on statistical
analysis of information are mainly dependent upon exploratory research design. It means by
having appropriate consideration of exploratory aspects the research content can be explored in
effective manner. It assists in evaluating the overall features which are related with the subject.
Other than this, it has been noticed that article present by Bharadwaj and et. al., 2013 has
been accomplished with a help of interpretivism philosophy. By having improved focus on key
features which are associated with consumer behaviour. Impact of consumer behaviour on
Hewllet Packard laptops is being analysed in appropriate manner. With an assistance of
interpretivism philosophy the research in regard to customer support can be taken into account. It
allows having improved focus on diverse aspects that are interlinked with social behaviour of the
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