Marketing Strategies for Maybelline Hair Serum

This research explores the marketing strategies used by Maybelline for promoting their hair serum. It discusses the importance of managing concepts like pricing, promotion, and distribution to reach potential customers. The focus is on using social media for marketing and enhancing profits.

Reflection
I have completed this project by introducing or new product for Maybelline company that is hair
serum. For a company, marketing strategies are known as the most effective way for increasing
sales and profit. I have analysed that within an organisation, it is very important to manage
different concepts of marketing like pricing, promotion distribution, etc. So that product can
easily reach potential customers. While doing this research, I get to know more about different
products offered by a big fashion brand naming Maybelline. This organic hair serum is chosen
because there are many people who are suffering from the problem of nutrition less and glow
less hair. Hence, it is essential for the companies to you have effective marketing strategies in
order to segment target and position the product properly within market. I have analysed various
ways for managing the marketing techniques and ways for conducting successful business. There
are different mechanism which are used by the companies while enhancing the product
awareness among the customers. This is analysed that product strategies are used effectively by
the company in order to manage the whole production concept and selling concept so that
marketing can be done through the best technique. In case of Maybelline hair serum, it is seen
that the new product will be marketed by the use of social media. This is helpful in reaching
more number of potential customers and enhancing profits of the company. It has been evaluated
by me that there are various tactics and strategies used by Maybelline for reaching proper
customers which will help in in increasing profit ratio of the company. I have seen that earlier
my project failed because the concept I used was not helpful in analysing all the marketing
concepts of company. While conducting this project, focused more upon the brand and the
company as it will help in in knowing the best strategy which a company can use to enhance and
it effectively manage the good reputation among market. There is need for all the companies to
provide best product to customers in order to increase the customer satisfaction level. It will be
helpful in in developing and creating an environment which will lead to effectiveness of sales. I
have developed research skills as well as marketing skills while conducting this project as I have
gained knowledge about different concepts which are used within the companies for managing
promotion and advertising of products and services. I have evaluated that for getting good
grades, it is important for me to manage the work environment and focus more upon the
company’s strategy and idea for running the business. I have developed my communication skills
and enhanced my knowledge related to the market research. This is developed within me to

manage multitasking after this research work. It is evaluated by me that when I will be doing for
the research on this topic, I will emphasize more upon the development of product life cycle and
how marketing is done for managing the product concept.