Principles of Sales and Marketing

PRINCIPLES OF
SALES AND
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
Marketing and Sales concepts of changing marketplace.............................................................3
Ethical marketing and sales practices..........................................................................................4
Marketing theory through the formulation of a marketing plan..................................................5
Impacts of marketing from a consumer perspective....................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Principles of sales of marketing means the fours P's of marketing such as product, price,
promotions and place. For the effective marketing and sales strategy very important ti be used 4
P's correctly.
IBM manufacture is a public company, which is established in Armonk, New York, U.S. in June
16, 1911. It is American multinational company which is deals in cloud computing, computer
hardware and software and artificial intelligence. In this study will discuss the marketing and
sales concepts of changing marketplace (Sahaf, 2019). Also, this study will include practices of
ethical marketing and ethical sales marketing. This study describes the marketing plan along with
the marketing theory and also shows the impact of marketing from a consumers and
organizational perspective.
Marketing and Sales concepts of changing marketplace
Production Concept: This the oldest concept of marketing. In this concept customers will
favour products that are accessible in market and also have the low-cost. Organization accept this
concept just because of high production and that will be questionable for misplace sight of the
genuine objectives. IBM manufacturing company also use this concept for improving the
productions and sales of Advance Smart Gadgets. With the help of this concept company sale
their products those peoples who are want to check their pulse, identifies their customer moves
etc.
Product Concept: This concept represents that customer support the products and also favour
the quality, performance and innovation features. Company use these concepts just because with
the help of this method organization can focus upon marketing strategies. IBM manufacturing
company sue these concepts for focus and improving marketing strategies of their firm (Sanjeev,
2016). With the help of this method company also improve their product quality and
performance. For an example company manufacture an advance smart gadget which is radar
band, with the help of this products company not only gain customers attention but also improve
their market image, because quality of product is good.
Selling Concept: The idea behind this concept is that the customer will not purchase adequate of
the company goods unless it yields an ample scale selling and promotion efforts. Here the
management of organization focus upon the gross sales transactions rather than on build long
term, gainful consumers relationships (Snyder, McKelvey and Sutton, 2016). Typically, the

selling idea is pattern with undesired products. Unsought products are that purchaser does not
normally think of purchasing. IBM manufacture company using this concept when the
management of company evaluate that the product of company is not much getting attention and
company wants the product sales.
Marketing Concept: The marketing concept clasp acquiring company goals and objects
depends on deliberate the needs and wants of target market and delivers the desirable adequate
better than challenger do. In this concept's management take “consumer first” approach. The
marketing concept is completely based upon the customers. In this concept marketing team not
search for appropriate customers for the products and services but find out the better product
which satisfy consumers needs. Go Outdoor store use this concept for selling Advance Smart
Gadgets in market. So, the stores find those customers which are ready to purchase IBM
company product. Also, the management of IBM manufacturing company also design
appropriate strategies for selling their products in market.
Societal Marketing Concepts: This concept holds marketing practices should deliver worth to
client in a way that keep or enhancing both the costumers and society well-being. It is stands for
sustainable marketing, environmentally responsible marketing and socially that meets the
existing needs and wants of customers and businesses while also conserving or heighten the
power of coming generation to meet their demand. These type of marketing put human welfare
on the up-most before the net profit and gratifying the needs (Meynerts-Stiller and Rohloff,
2019). The global warming panic button is pushed and a revelation is required on the way
humans are use the resources. So organization are completely or partially implement the concept
of societal marketing. IBM also focus on this concept and partially accept this method. Just
because company manufacture the product which is very helpful for human beings. With the
help of this band person can live a healthy life and also that products is eco-friendly. It will not
maker any type of bad impact on the globe.
Ethical marketing and sales practices
Ethical marketing and ethical sales marketing isn't really marketing practices. Through sales
ethics and ethical marketing, responsibility, fairness and honesty are promoted. There are some
practices of ethical marketing and ethical sales:
The common standard of truth will be observed in all forms of marketing and sales
communication: In this type of marketing ethics it is important that all the provided information