Principles of Sales & Marketing

Principles of Sales &
Marketing
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Targeting:...............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5
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INTRODUCTION
Principles of sales and market are inclusive of different type of marketing and sales ideas
through which organisations can conduct their services with the help of efficient marketing
strategy. These are known as those principles through which company can enhance its product
promotion strategies (Liguori and Pittz, 2020). With the assistance of sales and marketing
principles organisation can effectively engage in successful promotion of the new or existing
services or products. Present report has been conducted on British Airways which is a Flag
Carrier airline of United Kingdom and headquartered in London, England. It is second largest
UK based Airline Company which was founded in the year 1974. In these report discussions has
been conducted on new product or service development of company for which marketing plan is
being developed with the help of STP and marketing mix.
MAIN BODY
Aim: British Airways conducts its business operations with an aim to improve brand image
and enhance technological advancement within company in order to assure maximum consumer
loyalty and market share.
Objective: “To develop market research effectiveness in order to seek growth opportunity,
improve service delivery and offer internet services to customers”.
Measurable: “To install technological updated equipments and offer new technological
services to customers in order to increase profit margin by 4%-5%.
British Airways is looking forward to offer new services to customers, for this they are
planning to make significant changes on the onboard service and product in its first cabin. In
their new service customers will be provided with the facility of new menu, bedding and
amenities facilities. In addition to this British Airways will also introduce wide range of tea
infusions and menu with fresh seasonal ingredients. Company will also serve their customers by
introducing a new service of signature afternoon tea through which company will showcase
customers with the Great British tradition of tea service. Customers will also be offered with
selection of scones, sandwiches and pastries. Through these services company is looking forward
to accomplish their underline aims, objectives and measurable goals.
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