Principles of Sales & Marketing

Principles of Sales & Marketing

Introduction
Principles of sales and market are inclusive of different type of marketing
and sales ideas through which organisations can conduct their services
with the help of efficient marketing strategy. These are known as those
principles through which company can enhance its product promotion
strategies. With the assistance of sales and marketing principles
organisation can effectively engage in successful promotion of the new
or existing services or products.

Aims and Objectives
 Aim: British Airways conducts its business operations with an aim to improve
brand image and enhance technological advancement within company in order to
assure maximum consumer loyalty and market share.
 Objective: “To develop market research effectiveness in order to seek growth
opportunity, improve service delivery and offer internet services to customers”.
 Measurable: “To install technological updated equipments and offer new
technological services to customers in order to increase profit margin by 4%-5%.

Cont....
 British Airways is looking forward to offer new services to customers, for this they are planning to
make significant changes on the onboard service and product in its first cabin. In their new service
customers will be provided with the facility of new menu, bedding and amenities facilities. In
addition to this British Airways will also introduce wide range of tea infusions and menu with
fresh seasonal ingredients. Company will also serve their customers by introducing a new service
of signature afternoon tea through which company will showcase customers with the Great British
tradition of tea service. Customers will also be offered with selection of scones, sandwiches and
pastries. Through these services company is looking forward to accomplish their underline aims,
objectives and measurable goals.