Impact of Covid Pandemic on Business Performance of Printing Industry in Middle East

DISSERTATION
(Impact of Covid pandemic in Business
Performance of the Printing Industry in
Middle East)

DECLARATION
I hereby declare that my investigation is on the topic “Impact of Covid pandemic in
Business Performance of the Printing Industry in Middle East” is conducted by me. There is no
third person involved in the research project and all the important ethics rules are being followed
in conducting the research. I have carried on the overall report in the given period of time. The
information I gathered in the literature review is properly acknowledged with authentic
information. All those authors from whose the information has gathered and is managed by
proper citations with list of references. I also declare that the chapters and activities covered in
the research project is not being used in the earlier research.

ACKNOWLEDGEMENT
Iam really grateful for getting the chance for conducting the research on this particular
and important topic of impact of Covid-19 on the printing industry. I would like to thanks all my
teachers, mentors and seniors that they helped me with the all the relevant content that helps in
carrying out the research. They have provided with proper support and guidance for conducting
the research in an effective and productive manner.
I would also like to show my gratitude to my family and friends to support me to do the
research in an accurate way. With their guidance and motivation, I get the confidence of
completing the research n the topic in a proper and timely.
manner.

ABSTRACT
The main idea of conducting the present research is to understand the impact of Covid-19
on the business performance within the printing industry. In the present research, the researcher
has focused on addressing the set objectives such as understanding about printing industry as
tertiary sector, study the role of printing industry in the future business and the impact of Covid
19 on performance of business. The researcher has used quantitative research method for
carrying out the investigation with the help of survey method. Both primary and secondary data
are used for collecting and analysing information delated to the research topic in an effective
manner.

Contents
DECLARATION.............................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................3
ABSTRACT....................................................................................................................................4
Contents...........................................................................................................................................5
LIST OF TABLES...........................................................................................................................7
LIST OF FIGURES.........................................................................................................................8
Chapter 1: INTRODUCTION.........................................................................................................1
1.1 Background of the Study.......................................................................................................1
1.2 Research rationale..................................................................................................................1
1.3 Research Aim and objective..................................................................................................2
1.4 Research Question:................................................................................................................2
1.5 Dissertation Structure............................................................................................................2
CHAPTER 2: BACKGROUND/ CONTEXT.................................................................................4
2.1 Significance of Study.............................................................................................................4
2.2 Research problem..................................................................................................................4
Chapter 3: Literature Review...........................................................................................................5
3.1 Introduction............................................................................................................................5
3.2 Impact on business performance of printing industry, due to Covid.....................................5
3.3 Importance of printing industry, as tertiary sector business..................................................7
3.4 Role of printing industry, for future, in middle east..............................................................9
3.5 Conclusion...........................................................................................................................11
CHAPTER 4: RESEARCH METHODOLOGY...........................................................................13
4.1 Introduction..........................................................................................................................13
4.2 Research design...................................................................................................................13
4.2.1. Research philosophy........................................................................................................14
4.2.2 Research approach............................................................................................................14
4.2.3 Research choice................................................................................................................14
4.2.4 Research strategy..............................................................................................................14
4.2.5 Time horizon.....................................................................................................................15
4.3 Data collection.....................................................................................................................15

4.4 Sampling..............................................................................................................................15
4.5 Data Analysis.......................................................................................................................15
4.6 Reliability............................................................................................................................16
4.8 Ethical consideration...........................................................................................................16
4.9 Summary..............................................................................................................................16
CHAPTER 5: DATA ANALYSIS AND FINDING.....................................................................17
5.1 Reliability analysis...............................................................................................................17
5.2 Descriptive analysis.............................................................................................................17
5.3 Frequency distribution.........................................................................................................20
5.4 Correlations..........................................................................................................................34
5.5 Regression............................................................................................................................36
CHAPTER 6: DISCUSSION........................................................................................................38
CHAPTER 7: CONCLUSION AND RECOMMENDATION.....................................................43
7.1 Conclusion...........................................................................................................................43
7.2 Limitation of the research....................................................................................................45
7.3 Recommendation.................................................................................................................45
APPENDIX....................................................................................................................................52
Questionnaire.............................................................................................................................52

LIST OF TABLES
Table 1: Reliability Statistics.........................................................................................................16
Table 2: Descriptive analysis.........................................................................................................16
Table 3: Age..................................................................................................................................19
Table 4: Sexual appearances..........................................................................................................20
Table 5: Awareness about the issues faced by organisations during Covid-19 pandemic............21
Table 6: Does printing industry face lot of challenges after the outbreak of global pandemic.....22
Table 7: Do you agree that Covid 19 crisis impact the business performance of the printing
industry..........................................................................................................................................23
Table 8: Impact of Covid 19 on business performance and productivity of the printing industry at
middle East....................................................................................................................................24
Table 9: What is the major impact of Covid 19 pandemic on the printing industry of Middle east
.......................................................................................................................................................25
Table 10: What is the method used by printing industry to improve their business performance at
the time of Covid 19 pandemic......................................................................................................27
Table 11: Do printing industry is one of the important tertiary sector in the business industry. . .28
Table 12: What is the main importance of printing industry at tertiary sector..............................29
Table 13: Do printing industry plays a vital role in the future after Covid 19 pandemic crisis....30
Table 14: Major role of Printing industry in the future for middle east........................................31
Table 15: Does printing industry see a large growth and success in the future.............................32
Table 16: Correlation table............................................................................................................33
Table 17: Regression table.............................................................................................................35

LIST OF FIGURES
Figure 1: age..................................................................................................................................19
Figure 2 Sexual appearances.........................................................................................................20
Figure 3: Awareness about the issues faced by organisations during Covid-19 pandemic...........21
Figure 4 Does printing industry face lot of challenges after the outbreak of global pandemic.....23
Figure 5: Do you agree that Covid 19 crisis impact the business performance of the printing
industry..........................................................................................................................................24
Figure 6: Impact of Covid 19 on business performance and productivity of the printing industry
at middle East................................................................................................................................25
Figure 7: What is the major impact of Covid 19 pandemic on the printing industry of Middle east
.......................................................................................................................................................26
Figure 8: What is the method used by printing industry to improve their business performance at
the time of Covid 19 pandemic......................................................................................................27
Figure 9: Do printing industry is one of the important tertiary sector in the business industry....28
Figure 10: What is the main importance of printing industry at tertiary sector............................29
Figure 11: Do printing industry plays a vital role in the future after Covid 19 pandemic crisis...31
Figure 12: Major role of Printing industry in the future for middle east.......................................32
Figure 13: Does printing industry see a large growth and success in the future...........................33