Privacy will hit tipping point in 2016
Added on 2021-01-13
8 Pages1735 Words35 Views
Leadership Management
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PRIVACY WILL HIT TIPPINGPOINT IN 2016
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. UTILITARIANISM THEORY....................................................................................................12. DEONTOLOGY THEORY.........................................................................................................23. VIRTUE THEORY......................................................................................................................34. CONTRACT THEORY...............................................................................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................6
INTRODUCTIONWith growing technology, risks have been increased in the form of privacy protection byall those companies which use personal and private information of people. Companies likeGoogle and Facebook are prone to highest risk in order to safeguard people's private details fromhackers. Ad blocking and protection of data are the major needs which have to be incorporatedby the companies and require a lot of investment. Thus, companies need to design policies andprocedures in an ethical manner so as to safeguard the vital information of employees andcustomers. ETHICAL THEORIES1. UTILITARIANISM THEORYThe Utilitarian theory of ethical business is further divided into rule and act whichimplies doing good to others in order to maximize the happiness of others (Christensen, 2018). Itis one of the most known theories of ethical practice applied in business. It emphasises onbringing greatest goods for a large number of people which enhances their satisfaction. Thistheory of ethics applied to business brings forth various actions based on morality and socialvalues as well as the management should follow it in maximizing output of their workers bysatisfying their needs and desires (Kara, 2017). The concept is to reduce bad decisions from theorganization and bring in valuable ideas to the business which will enhance its scale ofoperations.The case study in this context depicts the importance of privacy which needs to be takenwith care by the management of companies in order to safeguard interest of the people(Schwartz, 2017). The company should focus on utilitarian ethical principal which providesgreater good to all employees and customers working for achieving its objectives. The concept ofutilitarianism should be introduced in companies like Google and Facebook which use personaldata of people. Google has introduced many privacy related instruments which protect people from thehackers and regulatory authority (Grayson and Hodges, 2017). Google has reduced the ads whilesurfing or browsing and thereby, it has increased privacy protection as an ethical practice so as toenhance satisfaction of a wide range of people all over the world.The two types of utilitarian ethical theories are Act and Rule utilitarian which are like:1
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