Portfolio of Strategic Planning and Personal Reflection

PORTFOLIO OF
STRATEGIC PLANNING
AND PERSONAL
REFLECTION

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Evaluate the performance of the chosen business organisation...................................................3
Based on the evaluation, propose a strategic plan for the chosen organisation...........................4
Reflection on the learning that you developed during the module and support to you career
development.................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
With emerging global businesses where many businesses are operating in international
boundaries in order to develop the global image and acquire large market share. With the rising
globalization, the business environment is also increasing at a fast pace both the internal and
external business environment. Wherein the internal business environment involves the changing
working dynamics, employee relationship and others, the external business environment involves
rising competition, changing consumer demand and others. In the context of Unilever which a
British multinational organisation operating in 190 countries and delivering its services to its
international customers, headquartered in London, England. The market offerings of the
company involve into three main categories that is food and refreshments, home care, beauty and
personal care. This report covers evaluation of the performance with the strategic plans,
reflection on the learning developed through the module (Ajmal, Helo and Kassem, 2017).
MAIN BODY
Evaluate the performance of the chosen business organisation
In order to evaluate the business performance in the marketplace, SWOT analysis can be
conducted in order to determine different business strategies and areas wherein the business is
going well and the areas where the business needs to pay attention. SWOT analysis on Unilever
is as:
Strengths
Economies of scale: As Unilever is a large business with large scale production capacity, thus the
production activities carried by the company are at large scale which brings the business
economies to scale which is determined by carrying the production activities at large scale with
optimum utilization of resources and reduced cost of the production (Akhmetshin and
et.al.,2017).
Strong brands: Unilever owns more than 400 brands ranging from food and drinks, beauty
products, home care and personal care which makes the company a producer of the large brand
which stands across the global market with unique brand features and quality products.
Weaknesses