Strategic Report on Oak Tree Inn: Analysis of Performance and Competitive Strategies

Consultant’s strategic
report

EXECUTIVE SUMMARY
The presented report will give a key discussion about performance of an organisation
considering various uncertainties in its given marketplace. Managers and leaders of various
business firm introduced various innovative strategies and plans to overcome such
uncertainties. There are various factors, could be internal or external that affects effective
working of a business enterprise in given business conditions. The following report will
include various strategic analysis conducted in an organisation to analyse its key strengths
and weaknesses of business and also to evaluate competitiveness of a given firm.

Contents
INTRODUCTION......................................................................................................................6
A brief overview of Oak Tree Inn..............................................................................................6
External threats and opportunities chosen firm is facing from both macro and micro
environments..............................................................................................................................6
Macro Environment Analysis.................................................................................................7
PESTLE..................................................................................................................................7
Porter’s Five Forces Model....................................................................................................8
Micro Environment Analysis.................................................................................................9
VRIO analysis........................................................................................................................9
SWOT analysis.......................................................................................................................9
Evaluation of the above stated strategic option using SAF analysis....................................10
Two potential strategic options from SWOT analysis.............................................................11
RECOMMENDATIONS AND CONCLUSIONS..................................................................12
REFERENCES.........................................................................................................................13

INTRODUCTION
Managers and management develop or formulate successful strategies and plans to
maximise the company's profits in the corporate market. The current report is developed
through "Oak Tree Inn" operational work (Asseraf, Lages and Shoham, 2019). It contains
strategies adopted by managers of a selected company to overcome different problems in
carrying out plans to achieve the business company's desired objectives.
A brief overview of Oak Tree Inn
Oak Tree Inn can be classified as a hospitality industry that offers luxurious comforts
to a wide range of consumers and has a strong domestic presence that is complemented by an
outstanding brand reputation in foreign markets. Alexander Fraser currently owns the
respective hospitality industry (Debellis and et. al, 2021). Restaurant, pub, B&B
accommodation, village stores, and an ice cream parlour are among the luxurious services
provided by the company to its valued customers. It's in the heart of Balmaha, on the east side
of Loch Lomond, along the famous West Highland Way Walk. A 500-year-old tree that is
still adorned on the grounds gave rise to the name of the company. The restaurant serves
traditional Scottish cuisine that is well-known, and it has earned an award for excellence in
providing high-quality services and merchandise to its clients.
External threats and opportunities chosen firm is facing from both macro and micro
environments
Considering numerous shifts and uncertainties of a company's market climate that
make it difficult to execute respective plans in structure for managers of various companies to
achieve the required workforce objectives (Dehmolaee and Rashnavadi, 2019). Therefore, the
relevant department of an organisation, in order to ensure that a business company functions
efficiently, undertakes some research and thorough review of the competition in a company.
The management of this company performs a deep examination of its corporate climate in
relation to the firm selected, i.e. "Oak Tree Inn," before organising planning structures in the
company. Various external and internal influences that impair the firm's ability to function
effectively are being examined for this reason. Managers of each company use a variety of