Practical Digital Marketing

PRACTICAL
DIGITAL
MARKETING

Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................4
Explanation of Marketing........................................................................................................................4
Communication Mix and its importance..................................................................................................4
Digital Marketing Explanation................................................................................................................4
Social Media Marketing..........................................................................................................................5
Importance of digital marketing and social media marketing to contemporary business.........................6
TASK 2.......................................................................................................................................................6
Two examples of social media content....................................................................................................6
Models and standards for digital marketing.............................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
In recent business environment organization functioning become complex as recent development
of technologies and change in operations of organization. This is essential in case of
organizations to implement remedial action in order to resolve this kind of complication. In
current environment, as the frequency of new organization grows, rivalry becomes intense and
every business focuses on innovating their products and services. Also as response, the company
has been focusing its efforts towards resolving the issues. For this purpose, businesses use a
marketing strategy that effectively promotes their commodities and goods. Online marketing is
perhaps the most significant form of advertising in the company. The technique of promoting
and selling goods and services via the internet is known as digital marketing. This report includes
information about Starbucks and Dark Woods Coffee digital strategy to promote their products.
Messaging, advertising networks, and digital marketing are all part of it. Dark Woods Coffee is
being used to investigate the impact of digital marketing in this setting. Dark Woods Coffee is a
UK-based company that was founded in 2016. This report investigates the concept of an unified
content marketing strategy, and the expertise forced to place best practices into effect. This
report also contains theoretical frameworks for digital marketing that can be comprehended with
the help of interpretations.
TASK 1
Explanation of Marketing
Marketing is the process of bringing the best product, resources, or thoughts to the correct
individual time, place, and price, using the proper promotion plans and employing the correct
individuals to offer consumer service for those products, commodities etc. This concept is known
as the "correct" term, and it serves as the need for all advertising and promotional strategies.
Advertising can be described as the act of assessing potential customers' needs and aspirations
(whether businesses or users) and then delivering goods and services that meet or exceed their
expectations. Advertising is very much about making deals.