Consumer Behaviour and Insight

Unit 37: Consumer
Behaviour and Insight

INTRODUCTION
Tourism is one of the important hospitality sector which helps out to maintain the
business for pleasure and also being located on different areas as an act for travelling medium. In
order to maintain a travelling area as an environment it is important to frame to travel in any
environment and duration of 24 hours but that should not be more than one year. As consumers
and customers are the most important persons of the company is in the tourism industry the
customers used to playing very important role as they helps out to reach the goals in generating
the revenues (Ayimey, and et.al.,2021). In all the business practises customer insight helps out
to maintain a proper strategy through which the requirements of the customers can be fulfilled. It
is an advance area which used to cover all the important sectors Like transportation, airline,
railway, in many more. The organisation for this report will be TUI travel Plc As it is a British
travel group which is being situated in UK and founded in 2007. This report will cover all the
important influence regarding the consumer attitudes with the maps in the path in order to
purchase in the tourism industries further it will also cover the research through which the proper
understanding can be made regarding the tourism decision making and also the stages through
which the marketers can be influenced regarding the tourism sectors.
MAIN BODY
P1 Explain and analyse the stages of the consumer decision- making journey for a given
product/service
Consumer decision making process is mainly the method which is being used by the
customers so as to take a decision regarding all the essential areas of the market (McMillan, and
et. al.,2019). It helps out to serve various options that are being given to the consumer and also
provide the processes through which the requirements, needs and all the demands of the
customers can be fulfilled. It covers five stages of consumer decision-making which are
mentioned below:
 Problem recognition: This is the first step in all the decision-making process for the
consumer as it helps out to recognise all the issues that are being faced by the consumers