Problem Solving and Business Reporting Research

This report evaluates critical appraisal of various methodology that facilitates effective research with procedures involved in conducting research at different stages. It also examines problem-structuring methods and application of problem analysis methods and theory to specific business issues and their relevance.

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Problem Solving and Business Reporting Research
Student Name
Course Name
Professor’s Name
School
The City and State where it is located
Date

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Problem Solving and Business Reporting Research
Introduction
Research is a vital practice that helps in identification of the business problems and the
potential solutions that can be rendered to these problems(Hair, Money, Samouel, and Page,
2015). The business problems can be affecting the business from the past, currently or projected
to happen in future. Through research and reporting of the findings, these problems can be
addressed and eliminated for different scenarios or crises that occur in business. In this report,
the critical appraisal of various methodology that facilitates effective research will be evaluated
with the procedures involved in conducting research at different stages. Additionally, the report
is based on the UAE organisations and the business environment in the region. All the tasks in
this report are aimed at addressing issues that could lead to effective research, problem-solving
and reporting.
Task 1
1.1 Critical analysis of the strategic and operational strengths and weaknesses for
different organisations.
The strategic and operational analysis weaknesses and strengths can be evaluated using
the SWOT analysis technique, which caters for the strengths, weaknesses, opportunities, and the
threats in an organization’s performance in relation to the market factors and the internal
operations. Moreover, the strengths or weaknesses cut across the STEEP parameters (social,
technological, economic, environmental, and political factors) which are aimed at measuring the
comprehensive analysis to address the critical parameters (Basha,Phanikumar,Kumar, Quarda,
and Marpu, 2015, pp.404-417).This assignment will put into consideration the SWOT analyses
across the parameters of one or more organisations in two different categories with detailed

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strategic and operational strengths and weaknesses for a range of sectors. These sectors are
discussed below in detail.
The Finance industry and the Payment Solutions
The National Network
According to the conducted situational analysis, the organisation exhibits technological
advantages that are considered as the strength where there is an extensive understanding
concerning the requirements of the industry payment cards. Additionally, it continuously in the
technologies and the related tools to promote and protect the client data and their customers
across the payment transaction cycle of the financial year.
The analysis further indicated that the Network could exhibit a weakness that could be
because the leading card payment issuer for the merchant end-to-end payment processor of the
cards could encounter malicious practices from a few merchants.
According to the scenario, Network has roughly 70,000 partner merchants. This is an
opportunity for the organisation as there is room for gaining more merchants as the size of the
market grows gradually. However, there could be a great threat from the competitors who are
marketing their products on the same market who are small and medium-sized companies who
can manage their operations easily due to the small sizes. These major competitors of the
National of Network include the PayTooCorp, National Processing, and Emerald World among
others.
The healthcare Industry
The National medical sector by supply the art of healthcare products such as the medical
equipment, medical substances, and the food supplements among others. The SWOT analysis

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highlights the strategic and the operational strengths and the relevant weakness as illustrated
below.
Strengths
The organization is strategically and uniquely position which enables it to gather a wide
range of distinctive combinations of the advanced healthcare supplies that are the results of the
strong commitment to innovation. Moreover, the organisation has an established network of
regional distributors with a good business relationship that has enabled them to work hand in
hand with strong business coordination for many years.
Opportunities
In order to lead the revolution in supplying innovative medical products and deliver the
future of technology in the medical sector, the organization could collaborate with the
distributors who can make door-to-door delivery of the products.
Weakness and Threat
As much as the organization has successfully made in-roads in the Saudi Arabian
market, it has not successfully performed in the United Arab Emirates, Omar, and Qatar even
though it had established its headquarters in Dubai, UAE. Additionally, there are aggressive
competitors supplying the similar products as the major players who are gradually moving
towards Oman and Qatar.
Economy
The regional economy can be both a strength and a weakness depending on different
situations (Al-Maamary, Kazem, and Chaichan, 2016, pp.1980-1988). If the economy grows, the
organization will be in position to retain its loyal customers from being swayed off to the other

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competitors. However, if the economy diminishes, the customers will be very costly to retain due
to the poor services that will be offered by the organization.
Legal
The legal factors involve the privacy laws, which play a big influence on the industry.
(Saeidi et al., 2015, pp.341-350) in their findings claim that municipality in different regions
may apply strict laws on the distribution of mass-mailers that are essential for distributing the
products in certain regions. At times, the organization might experience the difficult for approval
from the authorities to advertise the health magazines hence a high influence that is earned from
advertisements might be eliminated if they do not have appropriate content for the public. These
factors might cause a depreciation in the competitive market advantage for the organization
making it fall.
1.2 A critical examination of problem-structuring methods and application of problem
analysis methods and theory to specific business issues and their relevance
This involves two methods of solving and restructuring the problems. These are the
systems and approach and the scientific approach.
The scientific approach
The scientific approach involves identification of the problem, formulation of the
hypothesis, the process of deriving the predictions from the logical consequences the conducting
the actual experiment (Rothe, 2017). Additionally, the research is obligated to identify the
problem and carry out the research based on the research questions whereby he/she will be
needed to draw the conclusion concerning the hypothesis after evaluating the experimental
results. The following are the steps involved in the scientific research approach.

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Hypothesis formulation- This involves the identification of the causes of a problem and
gathering the knowledge that would lead to the solving of the problem through the research to be
conducted.
Conducting the experiments – this step involves carrying out a controlled experiment in a
certainly prescribed setting. The nature of the experiments may involve the trials and errors.
Evaluating the results - this step comes after the scientific experiment to give an evaluation of
the data obtained from the experiment.
Conclusions – this step involves the drawing of the conclusions about the tested hypothesis. It
also involves deducing recommendations from the conclusions determined at answering the
research questions or hypothesis.
The systems approach
This approach involves the modification of the scientific approach. The aspects of
solving the research problem in this approach are based on a systematic process (Sekaran and
Bougie, 2016). Therefore, in solving a problem using this approach requires that the execution of
the activities is well organized and interrelated. This approach involves the following sequence
of activities.
Problem definition – this gives the researcher an opportunity to identify the problem in a system
context.
Gathering of the data – this entails collecting the data that is relevant to describing the problem
or the potential solution.
Identification of alternative solutions – this helps the research in gathering information about
other possible means of giving solutions to the identified problems. Moreover, choosing between
the outlined alternatives can involve a number of factors such as costs, technical factors, human

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factors where vital decision-making is required, and finally the risks factors. The risk factors are
aimed to address how the uncertainty can be handled, what could likely go wrong in the
experiment, the monitoring to be done, and the contingency plans that should be prepared (Renn,
2017). Concisely, during the making of the decisons in this step, the tools such as the decision
tree diagrams and the weighted points can be deployed to arrive at the logical facts that
determine the overall decisions made.
Evaluation of the alternative problem – in this step the researcher conducts a quick research
over the identified problems to examine which alternative could give then selecting the best
choice. This can be done through brainstorming and lateral thinking, which might involve brief
discussions among the other researchers or the relevant people.
Implementation of the selected alternative and evaluation of the outcomes–this is the final
step where the researcher deduces the findings of the research and drawing conclusions of the
study. Moreover, having tackled the procedures, this step addresses the steps that will prevent the
similar problems in the future and the decisions that have been made in order to monitor their
effectiveness.
Analytic of problems techniques
Among the problem analytic techniques, we will analyse the two common techniques, which are
the cause and effect analytic technique, and the BPR analytic technique.
The cause and effect analytic technique
This approach uses the hierarchyto rationalise the factors that influence the manifestation
of certain problems. This approach relies on the two basic principles, which state that the
problems to a certain scenario do not just happen and that one thing leads to another in any given
problem. However, this technique is mostly used in analysis of seemingly complicated problems

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where the factors are likely inter-connected. This can be represented in a diagram as shown
below.
The Business Process Re-engineering
This approach dates back in the nineties where it involves re-thinking of what a business
does in relation to its goals and targets. The BPR process takes into account the factors such as
the technical factors, the costs, outcomes, and the cultural factors (Doumeingts and Browne,
2016). Although this technique is getting extinct, it possesses powerful tools as the twenty-
question tool that is centred on key questions to be addressed in business. Some of the questions
include why, when, where, how, and such type of the questions.

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The relevance and usability of methods for specific business problem
Scientific Method
There is the need to identify and describe business problems and thereafter to adopt a
technique to address them. In this section, we will identify the specific problems and evaluate a
relevant or suitable method to address it (Zeng et al., 2015, pp.2-10). For instance, in the case
study of For Caesar Baer, which is a Swiss private banking group, the identified problems were;
1. Integrating and mining the information from various applications run by various
departments and the group branches, and
2. Forecasting of private demands of the family and the clients’ offices in the United
Arab Emirates in the next three years.
These problems, for instance, required scientific approach in solving them since they need to be
critically analyzed in order to come up with intensified solutions.
Another case study where the use of the scientific approach is relevant is the National Network X
case study. The problem in the scenario was;
1. To identifystrategies in the asset liabilities management in the context of all the
National Banks in the UAE,
2. To manage and evaluate the awareness of the board and their understanding of
the significant ALM risks being faced in the banks,
3. To find a suitable framework that could mitigate and reduce the risks through the
ALM (Asset Liability Management)
The identified problems calls for the need to analyze and evaluate the ALM strategies
experienced in the Banks. In this scenario, due to the regulated interests, ALM is quite important

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for the banking sector as it helps in assessing the risks and managing them by deploying the
required actions. In order to help the banks to manage these risks, the scientific method is
preferred to the systems approach as it would be beneficial in developing the ALM processes and
the practical aspects through elaborate frameworks that would help in countering the liability
problem.
The systems approach
This system integrates the analytic and the synthetic methods while encompassing both
the reduction and holism mechanisms (Zapata, Fernández-Alemán, Idri, and Toval, 2015, p.1).
For instance in the case study of Caesar Baer Group, the issue of mining and integrating the
information from the different application run by different departments. This consists of the
several interacting elements that are both interdependent and interrelated to form a unit.
Moreover, in this scenario, every sub-system can gain an element of the larger system. It is
therefore important to keep each element in a system as critical as possible since taking away the
parts of a system can lead to a total deformation of the entire system behaviour and functionality.
Additionally, the usage of a certain sub-system is relevant since the sub-system could be running
under the same platform while the systems are quite open. However, most open systems are
known for allowing the exchange and the flow of information among the other branches or the
departments or even between the stakeholders or linking to the other companies.

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1.3 Critical examination of the relevant decision-making tools applied to business
problems and their relevance and usability
Examining the relevant decision making tools
(Romiszowski, 2016)Acknowledges that the decision-making process commences with a
situation where the problem is identified. The identified problem could be an actual problem or
an abstract that could involve current operations or the proposed contractions or the expansions
due to the shifts in the expected market dimensions. However, this could become apparent
through the complaints raised by the consumers, the suggestions by the employees maybe
through the effort to improve the efficiency or just a response to the unexpected crisis.
Concisely, these tools can be helpful to the managers in delegating crucial decisions in
management. The decision makers could be the manager, an individual, a group, or an entire
organisation that are capable of proposing and implementing the necessary changes or actions.
The decision tools provide these decision makers with rational bases of making decisions by
seeking to understand the complex structured situations and use this knowledge in predicting the
system behaviour and improve its performance(Savery, 2015, pp.5-15). This is mostly done by
use of the analytical and the numerical methods to establish and manipulate mathematical and
computer models of organizational systems, which are composed of machines, people, and the
procedures. The decision-making tools address a wide variety of aspects in transportation,
production planning, inventory planning, risk management, and the assets and revenue
management among other fields where the improvement of the business productivity is very
essential. However, these tools can also be applied in the public sector in departments such as
defence, water resource planning, criminal justice, and operation of urban emergency systems
among many others.

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The examples of Decision-making tools
Scenario planning
This is a structured way of contingency planning seeks to guide how the companies can
take actions in the near future depending on the various issues that might arise. This tool begins
with the identification of a number of small scenarios by a team of selected executives (Walker,
2017). Using the tool the team further projects the potential picture of how the issue could be in
future and present how it will affect the issue that is being experienced at the current state. The
team could also come up with the possible measures to prevent the occurrence of the issues in
the future.
Brainstorming
(Mokhtar, 2016)Claims that the purpose of brainstorming is to come up with as many alternatives
to the possible solution of a problem as possible without evaluating them. For instance, a group
of people can perform brainstorming through writing the ideas down. Without putting into
consideration the magnitude of different ideas in relation to the problem. This could lead to the
discovery of the buildup of the smaller ideas and lead into a cognitive solution.
Delphi method
This is based on forecasting techniques. In this method, the questionnaires are sent to an
expert whereby they are required to draft the conclusions obtained from the questionnaires. The
experts are obligated to rewrite or adjust the answers in the subsequent sounds. Afterwards, the
group of the experts has to decide the best form of the questionnaires through the census.
Moreover, this method enables the experts to work towards a mutual agreement by circulating
the series of questionnaires and giving feedback for further evaluation. The benefit of this
method is that it aggregates different opinions from a range of experts with different sets of skills

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and knowledge. Additionally, this is conducted without necessarily bringing the experts for a
physical meeting.
Scored Pro and Con
In this tool, the numerical importance of the issues is outlined by highlighting the pros and the
cons. This creates a scorecard that varies the pros against the cons, which determine the decision-
making process. From the grading of the pros and the cons, decisions to the main problem can be
easily made from this process.
PMI method
The method is an acronym for minus, plus, Interesting whereby it takes the pros and the
cons a step further by making the views chose what is the most interesting from the scores
(Piantanida, Cheli, Gheorghisor, and Rossi, 2015).
The relevance and usability of Decision-making tools
In a company, for instance, the Network X, where the staff cannot comprehend all the
factors in a given situation due to very many variables, the staff members may not be in a
position to the required decisions as fast as possible. With the use of the decision-making tools,
the staff members can benefit from making informed decisions from the limited decisions at their
disposal. This could lead to the decrease in the costs while saving on time during critical
operations. Furthermore, the decision-making tools help the company to increase its revenue or
the returns on the investment, increase the throughputs while decreasing the delays in operations.
The decision-making tools could help in increasing the market shares while enabling the
organisation to manage and reduce the risks. (Hillson and Murray-Webster, 2017) states that
through the decision-making tools, organisations can achieve the improvement in utilization of
the limited resources as well as demonstrate concrete feasibility and workability.

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Areas where the decision-making tools can be applied
Among the many areas where these tools can be applied, below are a given few. First, in
purchasing and procurement, these tools can be used in optimal buying, reordering and in the
policies of replacement. Another area is in finance, budgeting, and in investments where they are
applied in investment portfolios, dividend policies, cash flow analysis among others. Moreover,
the tools can also be used in marketing to make the product selection, timing, budget allocation,
and advertising media among many others.
Task 2
2.1 Critical application of the principles and practices of quantitative and qualitative
research on a practical level
In the study of the 3D/4D diagnostic ultrasound market in the UAE, the use of qualitative
and quantitative methods would be very vital to the quality and reliability of the data collected
(Eriksson and Kovalainen, 2015). Quantitative methods will enable the researcher to record the
numerical sets of raw data such as the number of people with the willingness to adapt to the new
technology from the total group. The quantitative method will also enable the researcher to draw
relationships between different sets of the numerical data such as the percentage of the people
who are unaware of the new technologies in relation to the total sampled population. This would
utilize the use of the closed-ended questionnaires in the research. However, the use of closed-
ended questionnaires in the quantitative method could lead to some biases as some respondents
have a tendency of withholding some information.

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On the other hand, the use of qualitative method will enable the collection of non-
numerical data such as the degree of understanding of the equipment, which can be evaluated
using the Likert scale (Landrum and Garza, 2015, p.199). The qualitative techniques in this study
will make the use of open-ended questions to collect the data. This method could be very
beneficial as it could lead to the collection of the data in the market that cannot be captured using
the quantitative data.
2.2 Research and development questions and theirpriority in relation to contemporary
managerial and business needs
Research and development questions are the drivers that lead to the certain research
study in the attempt to offer a solution to a given scenario or a future incident. The research
questions are the basis of deducing the aims and objectives of a research study. For instance, in
the study of the 3D/4D diagnostic ultrasound market in UAE, the research and development
questions to the study can be prioritized as the following
1. What is the awareness level of the end-users to this new technology?
2. What is the best marketing practice for this technology?
3. What are the added benefits to the customers from the previous technologies?
4. Is the UAE a rich market to be a target for this new technology?
5. Are the numbers of the medical practitioners who require such advanced technology
increasing?
6. Are the users of previous technologies willing to impress the new technology that has
added benefits?
By prioritizing these questions, it would enable the researcher to collect the rightful or relevant
data and carry out an analysis of the data in line with the research questions.

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Task 3
3.1 The use of research evidence, big data, data analytics and pattern recognition to
support business propositions and recommendations.
In the research study on the 3D/4D diagnostic ultrasound in the UAE market, the use of
both open and closed-ended questionnaires was deployed. The closed-ended questionnaires
utilized quantitative analysis while the open-ended questionnaires were vital for qualitative
analysis (Bertaux and Thompson, 2017). For instance, the quantitative analysis of the data
collected from 30 samples on the willingness of to use the 3D/4D ultrasound can be presented in
the following table format.
This quantitative information can also be presented using a pie chart to provide a faster
judgment as shown below
Users
Not Willing Willing

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Explanation of the willingness (quantitative analysis)
The 3/4D ultrasound being the new technology and fast-growing, the manufacturers have
to make timely follow-ups else the reluctance may make the users non-desirable sonographers.
This can be clearly explained using the colour Doppler scanning technique invented by Toshiba
in the 1980s whereby many users claimed it had no additional benefit to the 2D systems.
However, in the later years, some professionals adopted the system and established that some
diseases could not be diagnosed without the use of the colour Doppler scanner. This brought the
users into the realization of the value added to the scanner and gradually began adopting it in the
market.
However, the 10% could be not willing due to the reasons such as non-awareness,
difficult techniques used, and high prices of the machines among others. This can be presented in
the chart as shown below.
Awareness No Value Added Price Difficult Technique
0
10
20
30
40
50
60
70
80
90
Customer Willingness
Percentage

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Business proposition and recommendation
The manufacturing companies should ensure that more customers pay attention to the
benefit of using this new technique by releasing the benefits of using this technique through
massive advertisements of the 3D/4D ultrasound systems. Additionally, this calls for the
companies to put into consideration the special attention of non-awareness percentage and find
solutions for addressing the issue (Scholten, Pourtaherian, Mihajlovic, Korsten, and Bouwman,
2017, pp.889-904). Another barrier to the venturing of the 3d/4D market is the lack of
knowledge on the usage of these systems. The manufacturing or the marketing companies should
set up training institutions that would offer such programs to the uses of this equipment. There
should also be follow up schedules to ensure the users of the equipment are confident and
competent enough to use the equipment at their workplaces.
3.2 Critical identification of the requirements of an effective report and the factors that
make it compelling for senior and strategic management.
Requirementsfor an effective report
An effective research report should have a research proposal, objectives, the research
hypothesis, the related research work or the literature review, the justification of the topic, the
methodologies applied in the report, the sampling techniques, a chapter plan, conclusions and
recommendations, and references or bibliography. For instance, with the use of our research title,
we can explain these sections in details using the 3D/4D diagnostic ultrasound market in UAE.
In this scenario, the research proposal could be to find out whether the UAE market is
promising for the new technology. The methods of data collection could deploy both quantitative
and qualitative analysis by use of questionnaires. Moreover, the non-probability sampling
technique could be used in selecting the experienced ultrasonic user in medical facilities in the

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UAE. This could enable the identification and selection of the population to be surveyed. The
proposed chapter plan about the 3D/4D ultrasonic market in UAE could include the following
sections. An introduction to the UAE, the medical equipment market in the UAE, introduction to
ultrasound and scanning methods, data collection, analysis and results, and the proposals. The
hypothesis to the study could include the following, finding out the awareness of the users, the
market mix and the benefits for the customers that could be offered with the new technology.
Moreover, the literature review is important to determine whether there have been similar studies
before.
Factors that make it compelling for the senior and strategic management
When Delma Al-Redwan Trading who was the authorized distributor of the Medison
Company in Korea who launched automatic 3D ultrasound in 1988 in UAE, the market was very
resistant to the adoption of the new technology. This makes the topic of study very compelling to
the strategic and senior management as it prompts that there could be still the sentiments of the
resisting group that could be reached out through advanced marketing techniques. The topic is
also compelling in the sense that the findings of the literature review indicate that there has not
been a similar related study in the UAE before. This makes the study of the ultrasound market in
UAE very essential to the senior and strategic management very essential as it could help to
discover whether the UAE market is promising for the new technology (Doppelt, 2017).
3.3 Effective reports that articulate business problems, point to relevant research
evidence and provide recommendations.
An effective report
An effective report that articulates business problems and the scenario is the Delman Al-
Redwan Trading had launched the automatic 3D ultrasound systems in the UAE on 1998.In this

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report, there was a tough resistance to the idea to the new era. However, Delman Al-Redwa spent
many years trying to promote the 3D and the 4D ultrasound-scanning systems in the UAE where
he later succeeded in building a market for the new technology and is still the lead initiator in
this market. In the UAE market, many competitors appeared to be part of the global market but
Delman Al-Redwa still remains the iconic market leader for this new technology with the best
market share.Since then, there has been no scientific study or research made concerning the 3D
and 4D ultrasound in the United Arab Emirates market. Therefore, l decided to start and proceed
on the 3D/4D ultrasound market to determine if it is a promising market for this new technology
and measures on how to increase it in the UAE.
The business prepositions and recommendations
After the data collection and analysis of the scanning systems and methods, the following
are the prepositions to increase the volume scanning market in the UAE. Through proper
advertisement, the manufacturers will be able to give an idea to the customers what 3D/4D
ultrasound are and highlight the benefits of this technology to them (De Mooij, 2018). Secondly,
through the establishment of the educational institutes, there would be more experts trained to
use these systems, as there is no institute in the region set up to specifically train people on the
use of the ultrasound. I also recommend that the manufacturer organize for regular visits to the
sites of this equipment to supervise the progress of use, give lecturers, and, basic training among
other supportive activities. Additionally, l also propose that more showroom and museums be set
up by all the manufacturers where the different exhibitions of different models of ultrasound to
take place. Concisely, there should be continuous communication with other institutes for
consultations and progress updates on the use of the ultrasound systems.

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Conclusion
According to the solutions obtained for the tasks in this report, we can conclude that
research in a business environment is an elemental item that facilities the growth of the
organisation in the market environment (Bryman and Bell, 2015). The solutions to the tasks
indicate that the UAE markets heavily rely on research and findings to determine the
performance of a product in the market. It is also evident that research helps to determine the
position of an organisation in the market in relation to the other competitors. Therefore, research
should be carried out in an effective way for the benefit of the organization’s performance in the
market.

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