Global Business Environment

Global Business Environment

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
SWOT Analysis...........................................................................................................................1
Operational impact analysis.........................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Global business environment is considered as the understanding of business nationally as
well as internationally. As surrounding distinguish from nation to nation. So, the business gets
impacted through their domestic situations that eventually effect the decisions making of entity
for utilisation of resources in fuller manner (Gupta and Nagpal, 2020). Moreover, each business
intents to perform their functions within international level for that they have to undertakes
several factors to become successful as well as maintain the image of brand. As per the scenario,
the undertaken company for this report is Morrison; this is one of the leading largest chain of
supermarket in United Kingdom. Also, they have their headquarters is in England and mainly
deals into clothes, books, foods and others across UK. The aim of this report is to evaluate their
environment with assistance of SWOT analysis for determining their potential within
international marketplace.
MAIN BODY
SWOT Analysis
This highlights as well as reflecting the aspects of internal atmosphere of business through
performing by their strengths, weaknesses, opportunities and threats. Along with this, respective
analysis provides an image of facts that are going to aids for planning and developing strategic
practices. These analyses are described below in respect of Morrison:
 Strengths: Strengths are undertaken to be the refection of business effectiveness as well as
their prominent aspects by that they could affirmatively serve within international
marketplace (Hampden-Turner and Trompenaars, 2020). In addition to this, Morrison is one
of the largest supermarket chains within London that have their quality offerings based upon
consumers’ desires. It is considered to be key strength of entity as they have effectual supply
chain as well as huge network o distribution that allows more number of staff involvement
as this aids them to develop effective image within marketplace. Along with this, firm is also
listed into London Stock Exchange upon online retails services to reach towards further
level. It also provides effective reputation towards its investors as well as shareholders.
These strengths aid them for developing its business within other nations.
 Weaknesses: It highlights the weaker areas of firm that binds their development as well as
drives them towards not attaining its determined goals. Morrison have the great weakness
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