Australian Agricultural Sector Analysis

Marketing and
Management 1
MARKETING AND MANAGEMENT
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Marketing and
Management 2
MARKETING MANAGEMENT
Abstract
Marketing is basically the activities, form of institutions, and processes of forming,
exchanging data and information, attractive packaging, and exchanging goodies that are user
friendly and buy one always come back for more goodies for customers, clients, partners, and
society at large. Marketing management is the actualization of the marketing orientation and
forms of institutions using the available economics to manage marketing strategies (IFLR,
February 2014).
Companies use marketing management to show to the world that what they have is
actually what is best for them and they should always buy from them and always come back for
more from their stores and their affiliate stores. Marketing management also help companies
improve the quality of their produce so that as they are going to show to the world what they
have to offer, the high or standard quality of the ‘mere stories’ they are giving about the quality
of their product is actually confirmed by the quality and appearance of the product itself.
Companies will use marketing management to enhance the appearance of their product
to make sure that it attracts the targeted group from a distance and it actually distinguishes itself
from the other related products or the products serving the same purpose but not from the same
company. Marketing management is what actually makes some companies top five on the
performance list and other companies bottom five on the performance list (Bachev, 2013).
I will use GrainCorp to cover marketing management. GrainCorp is an Australian
company on The Eastward side of Australia with headquarters in Sydney South dealing with

Marketing and
Management 3
receiving of grains and storing the grains to later reselling them. GrainCorp also has a transport
network of the grains from the farmers to their warehouses and to their customers. GrainCorp is
a global exporter of their products to over thirty countries. GrainCorp also has seven bulk Grain
Ports evenly distributed to help in the transport network coverage. It’s also the largest producer
of edible oil; it’s among the top five producers of malt in Australia and top edible flour producer.

Marketing and
Management 4
Table of contents
Executive summary...........................................................2
Table of contents...............................................................4
Background information......................................................5
Discussion........................................................................5
Conclusions......................................................................14
Recommendation.................................................................14
References........................................................................15