The assignment focuses on the role of marketing in enhancing an organization's market share. It delves into essential marketing principles and strategies that contribute to market growth. The provided text emphasizes the importance of understanding consumer needs, implementing effective marketing campaigns, and adapting to market trends.
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MARKETING ESSENTIALS
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INTRODUCTION Marketing essentials is a process of facing competition and define the need of customers. It can be develop marketing decision as well as marketing programs which is define the team work of team that is involve in an organization as well as entity. It can be determining the tools and activity which is used in the business to promote their product. In the marketing process they have to involve product as well as service that is define the strategies of the business to provide service to their customers to get better satisfaction. The main purpose of marketing essential is to identify customers need and wants which is affect the marketing process. H&M is the concept of the fashion as well as quality which is provide the better and suitable price for our customers. The aim of this company is providing fashion quality of their customers (Dibb, S, 2013). TASK 1 P1 Role and responsibilities of the marketing function In the marketing essential the role and responsibilities of it which can be increasing market share as well as company growth. There are some roles and responsibilities of marketing function: Strategy: -The main responsibilities marketing essential is to set the marketing strategies for the organization. Foe the market important factor is make strategy to evaluate their process of market which is help in satisfying customers according to their need and wants. It can be promote the organization goals and objective which is used in achieving effectives goals in the organization. Market Research: -In this responsibilities the organization can determine the market opportunities and get better understanding of the customers regarding their needs and wants with the help of marketing research. It can be including to define the strength and weakness of the competitors of organization (McDaniel and Gates. 2013). Marketing research have to help in achieving goals which is set by the organization regarding their particular product and it can be study of organization process. Product development: -Market function can be determine the product which is introduce in the market and buy the customers for their personal use. Marketing essential is help to increase productivity and development of the product in the consumer’s mind so that they can reach their target and achieving their goal which is already define by the company. In the marketing process they can established the development team to provide information about the product, features of product and improvement of new product also. That can be help to increasing the product value as well as product brand in end users mind which is help in development of the product in the market field by the uses of customers. Communication: -marketing function is focus on communication skill of their employees which is promote the product effectively and enhance value of the product as well as maintain organization image. The responsibility of market function is include better service to their customers and informed regarding the product is effectively (Durmaz, 2011). They can maintain design to promote product in the market with the help of better communication. It can be include the advertisement of the product to achieve better feedback by the end user and develop of the product image in customers mind. Sales Improvement: -Marketing function is the best process of improving of sales with the help of marketing tools like advertising, personal selling, promotion activity which is help to define their product in market as well as customer’s mind that is improve in the sales and productivity. The
marketing process is help to providing services to the end user and improve sales. The process of marketing is also prepare presentation to promote their product in market and retailor store that can help to enhance the sale of an organization and customer’s needs. Events: -in the organization as well as companies they can organize the event to promote product in customers mind and they can also promote event materials they can involve displays, presentations and handout to promote their event as well as product to get successful promotion in the market regarding their product (Jones and Rowley. 2011). P2 Roles and responsibilities of marketing relate to the wider organisation context The roles and responsibility in the marketing planning process which is define the business performance and it can be provide the flexibility to achieve their goals and objective. In the marketing function it can be define the overall responsibility of product which is include manufacturing process regarding the product. The main role of the marketing planning process is focus on customers need to provide the service and good to achieving satisfaction of their service user so that the organization can be establishing their target to achieving effectively. Marketing planning and marketing mix bath define the strategy of the market which is define by the organization to improve their productivity and enhance the growth of an business as well as activity which is use in market to reach the target. The main objective of marketing planning to set operational activity to set strong function in marketing process it can be define the positive relation between marketing and the performance of the market that they will also enhance the productivity. They can define the obligation that is create hurdle in business progress to resolve their problem so that they can easily implement their goal and get target to improve productivity of the organization (Perreault, McCarthy and Cannon. 2010.). Marketing planning process involve the marketing research to define opportunity and provide better understanding of customers wants and provide service according the wants. Marketing research can be define actual data to evaluate this process and it can be provide appropriate information that is define the marketing progress. In this process the manager can define the aim of the organization and they can provide the strategy to evaluate the process in effective to get higher productivity in their organization. The business can define the SWOT and PESTAL analysis to achieving the goals and objective in business it can be determine the external and internal market which can help to take decision regarding the marketing plan and it can focus on evaluating the strategy and policy which is help to determine the process of business to set the target of the organization. The main work of manager is define the issue and challenge that is create hurdle in the marketing process so that the manager can help to resolve the problem and provide successful business in market. The marketing planning process have to determine the goals and objective of an organization and it can focus on how to achieving in the effective manner (Perreault, McCarthy and Cannon. 2010). The marketing process is wider process to perform well and achieving their goals and objectives. M1 In the marketing planning process the roles and responsibilities of marketing can be evaluate the whole marketing function of an organization. It can be provide effective growth and flexibility. These process can be include marketing research which is focus on customers need and wants to provide the service that is used by the service users and satisfy their need according to their needs and wants. The marketing mix can be include the effective strategy which is increase the sale of a company in order to achieving the effective goals and objective. They can fulfil customers need as well as desire to get
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profit for the customer with the help of providing the service. The organization have to improve their productivity with the help of effective marketing planning process. M2 The whole case study based on how to determine the marketing planning in the organization to develop their function and growth (William and Jerome. 2012.). In this case study they include two company H&M and Zara which is define their process regarding their product. In the marketing planning process which is determine the all factor that is finance, H.R, and marketing so that they can easily move the business in the market without these factor marketing process cannot be able to achieve goals and objective of an organization. Without finance the organization can not to move their business. So that the main purpose of marketing planning process to provide higher growth and satisfaction of the service user. The marketing mix also can evaluate the marketing growth with the help of seven Ps which is effective to every business as well as organization to achieve their goals and objectives. TASK 2 P3 Compare the ways in which H&M and Zara apply the marketing mix to the marketing planning process to achieve business objectives. In the marketing process marketing planning can be implement by the marketing mix which is included business objective that is establishment the goals and objectives. In the marketing mix the organization include 7Ps in marketing process: Product:-In the marketing process the first P of marketing mi is product which is determine the need of consumers and it can fulfil their need and get higher satisfaction from the end users. It is a process that is determine the utilization of the product as well as resources and it can be tangible and intangible and it can involved the goods and service which is provide the by market to their customers in effective way (Cant. 2010). In the marketing process they can define the life cycle product to shoe the growth, maturity and decline level to the particular product. Price:-The price of the particular product which is define by the marketing process to set the cost of the goods as well as service. In the both companies H&M and Zara they can determine the price of goods in marketing mix as well as marketing planning so that they can effectively achieve their goals and objective which is define by the market to provide information to their customers and get higher satisfaction. Place:-In the marketing mix the place is related to the particular area where the product established by the organization so the customers can buy it easily. It can be determine the special field to determine and more demandable by the customers so that they can easily willing to buy the product. Promotion:-In the marketing planning process the promotion is related to the advertisement process to promote their product in the market. In H&M and Zara can be promote their product the market to produce their product in front of customers so the service user can be easily attract by the advertising process to buy their product according their own needs and wants (Hair and Wolfinarger. 2010). People:-The marketing planning process can be define the people who is customers and individuals with the different skills and attitude and own behaviour which is affected to the marketing process. The people is most important part of the marketing mix to provide the service and goods to their end users.
Physical evidence:-It is include delivery of the service and visual and factory which is work by the physical evidence. Process:-The marketing planning process include a specific process as well as system to promoting their product in marketing process it can be continues process to achieving their goals and objectives. Marketing planning process involve all factors which is affect in the marketing process. H&M Zara can be evaluated creative ideas to promote their product in the market so that the can achieve goals and objective and provide good and service to their customers and get higher satisfaction by the end users they can determine the goals to performing well in marketing. It can be help in utilization of the product (Peter and Donnelly 2011). The marketing planning process can be evaluated the risk of the organization and they can reduce risk by the set of effective strategies in the marketing regarding the risk. The company H&M and Zara is focus on marketing mix as well as marketing process and it is possible by the effective strategies and policy which is set by the organization. M3 Both company H&M and Zara is use the marketing mix to achieve the objectives. It should be determine as well as evaluate the effective strategy which is help in achieving their goals and objectives. In the marketing process the policy and the strategies have to effective to the market so that they can provide better services and goods to their customers to get higher satisfaction and objectives which is set by the organization (Raj, Walters and Rashid, T., 2012). The strategies and policy build the image of the organization and it can be based on the goals and objective to evaluate their policy in effective manner to reach their target. Effective marketing planning process will be able to maintain organization image as well as profile. The product of the organization is influence by the customers demand as per their wants. They can have to pay the specific cost which is set by the product as per the market value. TASK 3 P4 Produce and evaluate a basic marketing plan for H&M The marketing plan can be help to evaluating as well as determine the objectives and goals which is important for the every organization to achieve their targets and goals. There are some factor to implement the marketing plan: Define the organization aim- In the marketing plan the first step is define the marketing planning and marketing strategies and define their goals. They can provide a frame work as well as deadline to introduce the overall business activity in the market. In the market plan the organization goals and objectives should be specific and measurable, attainable and important is the goals is define time specified so it can be evaluate policy to get better performance by the organization in market (Lancaster and Massingham. 2010). Assessing organizational resources-In the marketing plan after the deciding the organization aim company can evaluate the strategies and policy to influencing the marketing environment and established their goals which is define by the organization regarding the product. Resources can be include in marketing, financing, production as well as personal to define the strength and weakness of an organization.
Determining risk-In the marketing planning process the important step is evaluating the risk of an organization. In an organization there are some risk factor which is affect in the marketing planning process which are political, legal, economical, technological and social factor that is include in the marketing (Blythe. 2012.). Effective marketing planning can help in reducing risk and well as uncertainty in the organization. Marketing strategy-The main process of marketing planning is define the marketing strategy which is set in the organization to reach their target and evaluation of opportunities to develop effective market for the H&M company. Marketing strategy can help to achieve goals and objective of the organization with the help of establishing marketing policy, to get customers satisfaction to provide goods and service to service users. Marketing strategy basically based on past experience of the market position so that the organization can set their product in external market. It is basically define the business activity in order to determine the specific market to their consumers. Regulates the plan-The marketing planning process is determine the function of market to move in the achieving their goals and objectives in the organization. In the every process of marketing planning process the manager can use appropriate strategy and policy to get higher productivity as well as profitability in their business (Pike. 2015). They can provide effective service and goods for their customers to achieve their goals and objective which is predetermine by the organization. M4 In the organization the marketing planning have to determine the goals and objective and it can be define the strategy the set the target which is help to get target easily and effective manner. Effective policy and strategy can help to enhance the performance. Marketing planning process can help to utilization of the resources which provide by the business and it can be determine both market external as well as internal market with the help of effective strategy (Lamb, Hair and McDaniel. 2011). Better marketing plan can be help to change the behaviour of service user and it can help to motivate to buy the product to in crease sale of the organization. Marketing planning process can be evaluated the tools and techniques which is set the effective strategy that is help to set the target and objectives of an entity to improve their image and goals. D2 In the marketing planning process the seven Ps of the organization is improve the productivity and it can help to achieving the objective of an organization. The seven Ps is- product, price, place, promotion, people, physical evidence, process. These all element can be improve their productivity and effective give strength, flexibility and take effective decision making regarding their product. It can be define the market strategy which is used in the marketing process to develop their growth and achieve the target (Malhotra, Birks, and Wills, 2013.). The effective marketing planning process cannot be improve marketing plan without seven Ps that is more effective process to the market to determine the product in market and get higher satisfaction from their service users. Marketing mix and marketing planning have to provide customer satisfaction regarding their product and service. CONCLUSION In the above motioned report it has been determine that marketing essential is very important for every organization as well as business activity which is help in improving their image as well as productivity. In the marketing process the roles and responsibility of the market which is help in
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achieving the goals and objectives of the business in long term success and it can also help in growing as well as developing of the entity. In the marketing essential the product management, budget and coordination of the organization which is help to providing service and goods of their service users. The marketing planning process is determine the aims the organization and it can help to define the higher growth and improving the performance. The important factor of marketing planning process to increasing the market share and market growth with the help of effective marketing process. In the organization the main duty of the manager can be define the relationship between customers and organization to get satisfaction of service. It can be help to enhance the market share of the organization.
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