Strategic Management of Procter & Gamble Toiletries

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Executive Summary
The report has helped in analysis of the strategic management of Procter & Gambler
Company wherein the external and internal governance mechanisms has been analyzed in an
effective manner. Furthermore, the different objectives of the company have been described
which has helped the company in understanding the different kinds of value chain analysis of
the company effectively. The VRIO analysis has been conducted which has helped the
company in managing the effectiveness of the company.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
Overview of Procter and gamble toiletries.............................................................................2
Objectives of Procter and gamble toiletries...........................................................................2
Ownership Structure...............................................................................................................3
External and Internal Governance Mechanisms....................................................................3
Sources of Cost and Differentiation Advantage.........................................................................6
Positioning of P&G and Analysis of Major Competitors..........................................................8
Value Chain Analysis of P&G...................................................................................................9
VRIO analysis of P&G.............................................................................................................11
Recommendations....................................................................................................................12
Conclusion................................................................................................................................13
References................................................................................................................................14

3STRATEGIC MANAGEMENT
Introduction
The report helps in analysis of the Procter and gamble toiletries company wherein the
different strategic issues is required to be identified. Furthermore, the different objectives
along with the ownership structure will be discussed along with analysis of the external and
internal governance of the company in an effective manner. The identification of the sources
of cost and the differentiation advantage in the industry will be explained along with analysis
of the major competitors in the entire competitive market will be discussed. The value chain
and VRIO analysis of the sources of the competitive advantage will be determined as this will
help in analysing the sources of competitive advantage.
Overview of Procter and gamble toiletries
Procter and gamble toiletries are the American multi-national consumer goods
corporation which is headquartered in downtown Cincinnati ("Home", 2018). The company
was founded in the year 1837 which belongs to the consumer goods industry and the founders
of the company are William Procter and James Gamble. The different products which are
sold by the company includes cleaning agents, personal care products along with personal
healthcare products as well. The number of employees who are working in the respective
organization Procter and gamble toiletries are around 96000 till the year 2016 and the
revenue which has been generated by the company in the year 2017 is US$65.06 billion.
Objectives of Procter and gamble toiletries
 To provide branded products to the different customers of superior kind of quality
 To provide and improve the value provided to the customers as this will help the
company in gaining competitive advantage (Wheadon & Duval-Couetil, 2014)
 To promote new products and bring them in the market in a quick manner