Research Project Description Task 1: LO1 3 Task 1: LO2 7 Task 2

RESEARCH PROJECT
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Table of Contents
Introduction......................................................................................................................................3
Task 1: LO1.....................................................................................................................................3
1.1 Formulating and recording outline of the research project........................................................3
1.2 Identifying the factors that contribute to the process of research selection...............................4
1.3 Undertaking a critical analysis on ‘customer satisfaction’ and ‘influential factors on customer
satisfaction’......................................................................................................................................4
1.4 Producing specification on the research project........................................................................5
1.5 Providing specific plan and procedure for research specification.............................................6
Task 2 LO2......................................................................................................................................7
2.1 Matching of resources efficiently to the research questions or hypothesis along with the
relationship between research resources and resources questions...................................................7
2.2 Undertaking of the research investigation in accordance to the agreed specifications and
procedures........................................................................................................................................7
2.3 Recording and collaboration of data..........................................................................................8
Task 3: LO3.....................................................................................................................................8
3.1 Using proper ‘research evaluation techniques’..........................................................................8
3.2 Interpreting and analysing results..............................................................................................8
3.3 Making suitable recommendations on customer satisfaction..................................................18
Task 4: LO4...................................................................................................................................19
4.1 Using a format as well as appropriate media to represent outcomes.......................................19
Appendix 2: Survey questionnaire...................................................................................................5
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Introduction
Development of a research work is based on the better understanding of the factors and the
smooth operation of the workers and the researcher. It is evident that the better maintaining of
the structure of research work maintains the success rate of the research work. It is better
understood that the following of the strategy in the research work marks the opportunity to reach
the most of the success rate required for the completion of the work. Research work below
contains the smooth combination off the formatting of the outline and the research project. The
task 1 of the research work includes the aims and objectives of the research for the better
understanding of the situation and the criteria for the preparation of the work. The better support
of the research work also depends upon the use of the hypothesis at its best in respect to the
completion of the work and the other task includes the other structure necessary for the
completion of the research work in best possible manner.
Task 1: LO1
1.1 Formulating and recording outline of the research project
The research conducted in this project will be based on the aim for the better understanding of
the satisfaction level of the customer using low budgeted flight in daily basis. It should be better
understood that the issue in the satisfaction level is directly correlated with the service provided
by the airlines to the customers of their flight. It should be clearly understood that the rise in the
better understanding of the situation also is included as the objective of the research work.
The research objective of the research project includes the better understanding of the situation
that marks the rise in the better following of the situation. The research objective also includes
the reason behind the availing off the low budgeted jet in travelling; In addition to prevision
objective the satisfaction level of the customers will also be accessed. And last but not the least
the objective of the research will also identify the satisfaction of the customers in the availing of
the airlines for the daily journey
The research did undergo limitations while completing the research work. Time was the biggest
factor that marked the hindrance in the completion of the work. It is evident that the research
work also faced the limitation in the availability of budget. The appropriate use of the
organizational resource was also an issue in the completion of the research.
The completion of the project underwent primary source of data collection. The primary source
of data collection presented loss of much valuable time and support. However, on the on the
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other hand the support and the use of the secondary data collection would have led questions on
the reliability of the information gathered for the smooth operation of the work.
1.2 Identifying the factors that contribute to the process of research selection
As supported by Liu et al. (2016, p.715), the use of the supposed or proposed explanation for a
situation is called hypothesis. The knowledge that can be gained from the using of the hypothesis
will be based on concerned topic that is to differ slightly in actual. However the part of the
hypothesis is hypothesis used for the research may face ethical issues in the consideration of the
work. The aim of the hypothesis is topn make a base on the construction of research work which
can be made useful for the smooth completion of thee work. The hypothesis in a research work
determines the skill of the researcher. Determination of real answers with the base of hypothesis
demands skill in particular. The terms of references used in the research work includes the use of
survey questionnaire for the student who includes the travel of low budget airlines in frequent
basis. On marketing the stage of duration, the time limit demanded much of the area for the
completion of the survey with 20 participants. The duration also marked large issues in the
format of completion of the research among the universe of the students. The smooth completion
of the researches mostly got affected because of the time limit. As a factor, the ethical issue
faced mentioned the issues regarding the asking of the consent of the people in the colleges for
the better understanding of the situation. The situation of the people in the terms of availing them
free right to keep information secret also posed limitation in the completion of thee research. The
objective of the research marked the ethical issues in allowing them pass or not the survey at any
moment of time.
1.3 Undertaking a critical analysis on ‘customer satisfaction’ and ‘influential factors on
customer satisfaction’
As supported by Palmer et al. (2016, p.483), marketing term that marks the description of the
measure that determine the service and the product supplied to the people of the society. The
service and the product provide by the organization to the customers of the society marks the rise
in the customer satisfaction of the society. It is evident that rises in the smooth operation of the
organization is greater understood by the better providing of the service care. As mentioned by
Ceric et al. (2016, p.5660), the customer satisfaction is determined ad is sensitive to the
operation of the organization. The sensitivity towards the service provided and the product
provided is termed as the influential factors of the customer satisfaction. The customer
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satisfaction level can be better understood from the service and the product provided to them in
order to fulfil the need of the customer in the market. As supported by Pitt et al. (2016, p.457),
the success of the organization and the rising of the reputation of an organization depends
directly on the satisfaction of the customer in the society. In terms of the research topic and case
study the low budget airlines in the society may maintain the proper manner of providing care for
the better supporting of the customer satisfaction. In the article of “Customer Satisfaction” by
Rana Mostaghel, the support of the customer satisfaction is better maintained by the product and
the services to them at the time of need. The support of the organization is better managed
through the mounting of the timely delivery of the services and the proper marinating if the food
and service quality. However, as argued by Lo et al. (2016, p.370), the customer satisfaction not
only is based on the quality and time delivery of the product and services but also depends upon
the behaviour towards the operation of the organization and the needs of the people and customer
availing for the services and the products.
Customer satisfaction model support that the customer satisfaction is better directly related to the
market share and the profit of the organization. The better customer satisfaction marks the
smooth development of the organization. On the other hand as supported by Greenland et al.
(2016, p.55), the smooth operation of the organisation not only is dependent upon the customer
satisfaction. The type of service provided also determines the market share indirectly.
1.4 Producing specification on the research project
The research will be based on the better understanding of the customer satisfaction in the society
in the availing of the low budget airlines. The research will be conducted based on the case study
that is marked by students of the society who claimed on the dissatisfaction on the service
provided by the airlines. The work will be based on the satisfaction level off the customer of the
society.
The study and the research will further help in the better understanding of the satisfaction level
of the customers in the society. It would further help in the better understanding of the level of
service provided by the authority to the customers.
The aims of the research will be in understanding of the level of the satisfaction that customer of
the society have. The aim will also include the better understanding of the way that can make the
customer more satisfied. The objective of the research will be based on the better understanding
of the reason behind the availing of the low budget airlines. The questions are phrased depending
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on the objectives sorted in above. The research work will be based on the following of the
customer satisfaction model in proper manner. The following of the model would help in the
better understanding of the satisfaction level of the customer and the profit of the organization.
The research work will also be based on the smooth understanding of the relation between the
two variables of the research work. The research work will include the customer satisfaction the
service provided by the airlines as the variables of the research work.
The research will use the survey for the completion of the research. The philosophy, design and
approach will be positivism, descriptive and deductive respectively. The researcher may face the
ethical issues in the completion of the research work. The better understanding of the research
work will be based on the proper use of the consent and other permission for the completion of
the research work. The research will be totally reliable and with validity for the further help of
the readers.
1.5 Providing specific plan and procedure for research specification
As mentioned by Berezina et al. (2016, p.23), the opportunity of the research work is better
understood by the smooth development of the format of the research work. The smooth
development of the research is better maintained by the identification of the issues in the society
the identification of the issues is followed by the issues it is creating now and the third part
describes the importance of the research on the topic provided. The issue that is mentioned in the
research is unsatisfactory service provided by the low budget airlines. The research also marks
the importance of being reliable in nature and with validity. The monitoring and reviewing of the
research work mark the rise in the quality of the research. The strategy used in the completion of
the work is based on the survey done on based on the case study provided.
The research is based on the quantitative form with the inclusion of numbers and values in
percentage determining the values and the ideas of the customer. The research work provided is
original in nature and provides better information for the development of the research work. The
methodology of the research work marks the use of the descriptive method with deductive
approach and positivism philosophy for the better management of the research work.
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