Product and service development of aromatic candles

PRODUCT AND SERVICE
DEVELOPMENT

Table of Contents
P1 Process in development of products and service and level of consumer integration.............3
P2 Apply of process in new product development of aromatic candles.....................................5
TASK 2............................................................................................................................................6
P3 Life cycle stage of aromatic candle in Yankee portfolio.......................................................6
P4 Product line management of aromatic candles for individuals .............................................7
TASK 3............................................................................................................................................9
P5 Designing of product for market testing and launch of distribution product and service......9
TASK 4..........................................................................................................................................10
P6 Critically reflecting on team working, creative development and presentations. ...............10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Life cycle stage of aromatic candle in organisation portfolio.2018 Available through [Online]
<http://productlifecyclestages.com/new-product-development-stages/>..................................14

INTRODUCTION
Product and service development is important for the firm in order to achieve the market
segmentation and customer satisfaction effectively. The report will cover the process involved in
developing a product and service and theorise in its application at Yankee Aromatic Candles.
The life cycle stage of product and service is also assessed with appropriate management of
product line in this report. New product development process and design and pitch for the
product into account of market testing and product launching will be discussed in this report.
Finally, the report will complete a reflective statement which critically reflect on team working
and presentation as well as creative development.
P1 Process in development of products and service level of consumer integration.
There are certain processes that are to be followed by successful leaders and management
for increasing the productivity of new product development. With the involvement of eight steps
and making innovations in the product, development of new products is done that is discussed in
this report.
 Generating: Process of development of new product can be known with the help of
SWOT analysis, present marketing trends, kinds of existing competition in market that
enable the organisation to generate new ideas and exhibit accordingly.
 Screening the idea: The modifications and implementations have to be taken into
consideration for the second process which is screening the idea. In addition to meet the
expectations of consumers with nuances that are made for benefits of consumers and
organisation with enhancing in productivity (Tukker and Tischner 2017).
 Testing the concept: The management has to test and verify the concept to attain
knowledge of positive and negative results that are going to be received Also, it is the
important part of every organisation as it helps in knowing about the future of products
with specific needs and modifications.
 Business analytics: Next stage involves measuring the value of products that are
launched that is mentioned in report. The figures are taken into concern with the help of
valuable feedback. This feedback and suggestions help the leaders to get well known
about criteria and metrics. With the help of feedback and suggestions, new product is

developed based on quality that enables the production team to perform efficiently and
sufficiently (Tukker and Tischner 2017).
 Marketability tests: Private tests group are arranged and launched with beta version,
panels are tested which enables information that are valuable even in last minute
(Nagamachi and Lokman 2015). Improvements and modifications are made with the help
of beta version. WordPress is also commonly used with beta version. The basic
knowledge about the products can be get and given to consumers to make them available
with knowledge of products and recommendations are made for feedback and
suggestions which helps in changeability.
 Development of product with technicalities: Technicalities enables the production
department to plan accordingly for production of new product. Without post beta
products, perfections in alterations and technical aspects are made. To introduce or
launch a new product department of finance come forward to finance for new product to
meet the requirements of employees..
 Commercialise: This stage helps in distribution of new products through effective
pipelines of distribution in mainstream for consumers purchasing of goods and services.
Prominent role is played by distribution pipelines that are loaded with products. To make
the product well known to consumers, advertisements help sufficiently to meet the minds
of consumers (Knudsen and Schleimer 2015).
 Post launch review and perfect pricing: For the process of continuous improvements,
reviews should be taken into consideration after launching the new products. By
forecasting the future, improvements are to be made in process of delivery by either
digital as the products are in need of it. The price that is made for selling products and
demand for product, enables the management of organisation to get well known about the
profit forecasting, needs of improvements that are to be made in process of delivery.
Whist, COGS termed as cost of goods sold should be taken into consideration by review
of post launching.
P2 Application of process in new product development of aromatic candles.
The new product development that is detailed in this report is aromatic candle with application
of process.