Product Design and its Significance in Enhancing Customer Experience: A Case Study of Apple
Added on 2023-06-03
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Running head: PROJECT SYNOPSIS
PROJECT SYNOPSIS
Name of the Student
Name of the University
Author Note
PROJECT SYNOPSIS
Name of the Student
Name of the University
Author Note
1PROJECT SYNOPSIS
The purpose of this synopsis is to provide a detailed analysis of my learning from the
course. My masters project was done in regards to product design taking into consideration the
Apple company. The various essential aspects concerning product design of the manufactured
products of Apple were systematically analyzed through the assessment project I undertook. The
development of the project have significantly incorporated the value of product design towards
generating market effectiveness of a product and consolidation of brand image. The concepts of
design expression for human experience, customer experience and evolution of design were
essentially evaluated in accordance with their basic and wider significance.
The research question that is being considered is how product design can help towards
optimizing the product offerings of a brand to effectively increase the revenue and profitability
of brands like Apple?
The prospects of product design increases after the target market of a product has been
identified. This is a relatively newer and more effective process of product design. The emphasis
is on the optimization of customer experience (Cayol and Bonhoure 2004). I have been able to
learn the significance of product design towards the overall presentation and sale of product
eventually resulting in profitability. The concept of understanding the minds of the target
consumer has helped me to develop essential understanding of the basic elements of the product
design process. Companies like Apple are increasingly using product design as an integral part of
their business strategies. Product design is hence, not being used as a subservient aspect to
marketing or manufacturing functions. The customer experiences are being regarded as the
central ideas that can guide product design functions. Design is being used as an essential
expression of the changing needs and wants of the target customers (Lemon and Verhoef 2016).
Moreover, design is being enhanced primarily to enhance the experiences of the customers after
The purpose of this synopsis is to provide a detailed analysis of my learning from the
course. My masters project was done in regards to product design taking into consideration the
Apple company. The various essential aspects concerning product design of the manufactured
products of Apple were systematically analyzed through the assessment project I undertook. The
development of the project have significantly incorporated the value of product design towards
generating market effectiveness of a product and consolidation of brand image. The concepts of
design expression for human experience, customer experience and evolution of design were
essentially evaluated in accordance with their basic and wider significance.
The research question that is being considered is how product design can help towards
optimizing the product offerings of a brand to effectively increase the revenue and profitability
of brands like Apple?
The prospects of product design increases after the target market of a product has been
identified. This is a relatively newer and more effective process of product design. The emphasis
is on the optimization of customer experience (Cayol and Bonhoure 2004). I have been able to
learn the significance of product design towards the overall presentation and sale of product
eventually resulting in profitability. The concept of understanding the minds of the target
consumer has helped me to develop essential understanding of the basic elements of the product
design process. Companies like Apple are increasingly using product design as an integral part of
their business strategies. Product design is hence, not being used as a subservient aspect to
marketing or manufacturing functions. The customer experiences are being regarded as the
central ideas that can guide product design functions. Design is being used as an essential
expression of the changing needs and wants of the target customers (Lemon and Verhoef 2016).
Moreover, design is being enhanced primarily to enhance the experiences of the customers after
2PROJECT SYNOPSIS
buying the product. Emphasis is being provided towards developing specific brand value through
the product offerings. According to me this is an important factor that guides the market potential
of the product offerings of enterprises like apple. I definitely agree to the fact the customer
experience goes a long way towards determining the demand value of any given product. This is
according to me the basic elements that contribute towards greater efficiency of the larger
enterprises. I also strongly agree to the notion that design should be essentially used as an
organizational strategy rather than a subsidiary marketing oriented functions. I have been able to
understand the significance of effective product design towards ensuring the long term
profitability of a firm. Moreover, consolidation and effective maintenance of the customer base
takes place more efficiently if effective incorporation of design within the organizational
functional activities are maintained. It is important to provide much emphasis on the preferences
of the customers. Additionally, it is necessary that the products are valued essentially in
accordance with what they are able to offer to the customers (Homburg, Schwemmle, and
Kuehnl 2015).
The course and the project that I am currently handling helped me to understand greatly
about the various tasks that are required in order for effective product design maintenance. Most
of the essential tasks are centered on the specific core tasks. The peripheral tasks are user needs
analysis, technology implementation, pain point, first impression core tasks and other necessary
elements. I strongly agree with this point as this can greatly enhance the product offering of the
brand. For example if we consider Apple, then we can understand that integration of the software
and hardware for enhancing optimal product performance can be seen through the manufactured
products by the company. Throughout the duration of the masters’ project I was able to analyze
the various steps involved in order to effectively design and produce a product that will enhance
buying the product. Emphasis is being provided towards developing specific brand value through
the product offerings. According to me this is an important factor that guides the market potential
of the product offerings of enterprises like apple. I definitely agree to the fact the customer
experience goes a long way towards determining the demand value of any given product. This is
according to me the basic elements that contribute towards greater efficiency of the larger
enterprises. I also strongly agree to the notion that design should be essentially used as an
organizational strategy rather than a subsidiary marketing oriented functions. I have been able to
understand the significance of effective product design towards ensuring the long term
profitability of a firm. Moreover, consolidation and effective maintenance of the customer base
takes place more efficiently if effective incorporation of design within the organizational
functional activities are maintained. It is important to provide much emphasis on the preferences
of the customers. Additionally, it is necessary that the products are valued essentially in
accordance with what they are able to offer to the customers (Homburg, Schwemmle, and
Kuehnl 2015).
The course and the project that I am currently handling helped me to understand greatly
about the various tasks that are required in order for effective product design maintenance. Most
of the essential tasks are centered on the specific core tasks. The peripheral tasks are user needs
analysis, technology implementation, pain point, first impression core tasks and other necessary
elements. I strongly agree with this point as this can greatly enhance the product offering of the
brand. For example if we consider Apple, then we can understand that integration of the software
and hardware for enhancing optimal product performance can be seen through the manufactured
products by the company. Throughout the duration of the masters’ project I was able to analyze
the various steps involved in order to effectively design and produce a product that will enhance
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