Product Distribution and Revenue Management

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Running head: Product distribution and revenue management
PRODUCT DISTRIBUTION AND REVENUE MANAGEMENT

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Running head: Product distribution and revenue management
Table of Contents
Introduction................................................................................................................................2
Distribution of channels.............................................................................................................2
Emerging trends.........................................................................................................................3
Assessment 1: Case Analysis.....................................................................................................4
Conclusion..................................................................................................................................4
Reference....................................................................................................................................5

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Running head: Product distribution and revenue management
Introduction
Revenue management is based on the interpretation of customer’s behaviour in the financial
segment in the field of the marketing world. One of the major fields related to Revenue
management industry is Tourism and hospitality. The main focus of this assignment is to
concentrate on the abilities of highly successful revenue managers in the successful
marketing world. This will be to understand all the prime focus area of business management
and product distribution. Few skills which add up to these shells are first to have a
competitive nature. One must be sporting enough to take challenges and should get driven by
budgets and should ensure one should achieve them, and then the person should have proper
analytical skills a person should have the ability and should be capable enough to create
reports and detect the changes in trends in revenue world. Last but not the least this is a very
important skill set of a particular leader that is one must be Attentive to details. This is one of
the leadership qualities of a focused revenue manager. One must check the plans and take the
opinion of others to get everything done smoothly without any hassle, double checking the
points and the elements add up payback to these skills also checking the rates and discount
availability when any data should be continuously monitored or not. The following
assignment will deal with all the above-mentioned factors in a better and in-depth manner.
Distribution channels
Nowadays the key points on how to grow as a revenue manager is in general focus. However,
the distribution channel in Tourism and Hospitality Industry does not link itself directly with
it. The different media which are used for tourism and Hospitality development are Internet,
Newspapers, Media, and Banners. In the field of hospitality achieving a high amount of
occupancy and revenue takes considerable research. Although selling rooms is an important
aspect of the reservation department. Without effective planning, rooms cannot be sold.
Rooms might be improperly priced resulting in a huge loss in revenue (Rosson & Ford,
2016). Channels are fragmented into several parts, Direct and Indirect. As mentioned earlier
Hospitality management can be any form or platform via the internet, banners, direct booking
or third-party website. Two types of distribution channels will be explained, one is the hotel's
website and one is Direct (Walk-in & Telephone).
Hotel's Website- This is generally a developed and well-maintained website and is one of the
safest ways to secure and reserve Internet room sale. The reason behind this is monetary.