Product Management Hypermarkets And Departmental Stores

Running head: PRODUCT MANAGEMENT
PRODUCT MANAGEMENT
Student’s Name
University Name
Author note

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PRODUCT MANAGEMENT
Introduction
Walmart is an American Multinational business organization which operates a chain of
hypermarkets and departmental stores all across the world. The business organization was
founded in the year 1962. The company has stores and departmental stores in more than 27
countries. It is considered to be the world largest company by revenue. The purpose of this report
is to analyze the products and services offered by Walmart. It analyzes the technology used by
the organization to develop and improve their product offerings. It identifies the competitive
forces faced by the organization (Walmart.com | Save Money. Live Better. 2020). It determines
the market segmentation of the business organization and determines the events or trends faced
which impact the success of the business organization. Lastly, it provides time analysis and
concludes the report.
Analysis and discussion
Product and services offered by the business organization
Walmart offers wide range of products and services to customers. The US segment of
Walmart offers grocery products including meat, bakery, dairy, health, bakery items, pet
supplies, household supplies, condiments, spices and beauty aids, frozen foods and other supplies
to the customers (Daniel, Neves & Horta, 2017). The international segment has different formats
of restaurants and retail stores including departmental stores, Sam’s clubs, hypermarkets ad other
merchandise stores. Some of the stores of Walmart offer specialty shops providing products like
Tire & Lube Express, Portrait studio, Pharmacy and others.

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PRODUCT MANAGEMENT
Technology used by Walmart
Walmart has been increasing its technological innovations in its brick and mortar stores.
The technology implementation in the business organization is being implemented to better
compete with the strong competitors like Amazon (Ellickson, 2016). Several technologies are
being used to provide better service to the customers and grab their online orders through floor
scrubbing robots. Walmart has used “Auto C” floor cleaner to clean and polish the floor area.
The assisted autonomy technology is being used to clear the floors of the brick and mortar stores
(Hwang & Park, 2016). There are Auto-S shelf scanners and robotics to check the inventory
levels and detect misplaced items or labeling on the product. Furthermore, the company has been
implementing FAST Unloaders which unloads a truck of merchandize along with conveyor belt.
Walmart has been innovating with latest technology and use of robots and other forms of
automation to improve service offerings of the business organization (Laudon & Traver, 2016).
The product manager need to have knowledge about the technology and the ways in which it can
positively influence service offerings of the business organizations and improve the current
service offerings of the business organizations.
Competitive analysis of Walmart
Walmart faces direct competition with Amazon and Alibaba. Amazon is one of the
biggest competitors of Walmart. The company has grown into a most valuable and powerful
corporations in the today’s world (Massengill, 2013). The company strategically integrate
technology with retail and makes technological shift in the organization. Alibaba is one of the e-
commerce giant which offers wide range of products and services to the customers similar to the
offerings of Walmart. The company implements New Five strategy and other areas of strategic
importance which enables the business organization to provide customized services to the