Product Selling : Rokid | Assignment

Running head: PRODUCT SELLING
Professional selling
Name of the Student
Name of the University
Author’s Note

1
PRODUCT SELLING
Table of Contents
Company Information................................................................................................................2
Customer....................................................................................................................................4
Product knowledge and solution................................................................................................6
Financial information.................................................................................................................7
Competition................................................................................................................................8
References..................................................................................................................................9

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PRODUCT SELLING
Company Information
Rokid is considered as innovation intelligence related company which starts with
various offices locating in San Francisco, California, Beijing, Hangzhou and also China. This
company is basically based on various innovations that mainly occur due to the growth of the
technological changes. With the help of several innovations, the company always provide
such innovative as well as sustainable changes in order to match with modern trends. In the
recent timings, the technological changes help to occur a variety of innovations which
changes human daily lives. As per the services of this company, this company invents diverse
apps as well as provide the sponsorship to various digital platforms (Dolata 2017). Also, the
company discovers various innovations which they spread all over the global networks.
The company depends on the technological rise which interconnects with a variety of
innovations. This company follows the trend research which helps to identify numerous
trends as well as themes utilizing for the global innovations. The primary goal of this
company is bring the Artificial intelligence with the conversion of augmented reality. The
company was founded in 2014. From the initial year that means 2014, the company grows
their business productivity by using their various innovations. In the year of 2015, the
organizational development has been reached in such an exponential growth that’s why the
organizations create different innovations like augmented reality smart glasses.
Dan Wong who is the CEO of this Rokid Company. He is referred as an expert of the
artificial intelligence as well as digital transformation and also product innovations. He has
the experience of 20 years in Greater China as well as Silicon Valley. Being an expert of
Artificial intelligence, he has started to apply this artificial intelligence for the home use.
Fundamentally, as a CEO of this company, he has implemented this factor and for this, in the
year of 2016 and also 2017, he got an award for his numerous innovative products.

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PRODUCT SELLING
The augmented reality glasses was first invented by Ivan Sutherland in 1968. At the
initial timing, this AR glasses was known as “The Sword of Damocles”. After few years,
Myron Kruger was developed a “video place” which was totally committed with the
augmented reality. Moreover, in 1990, Tom Caudell first created its name as “Augmented
Reality”. But later with technological growth, the applications of this augmented reality are in
multiple number of fields like sports, spacecraft etc. In 2013, the development of MARTA
app which offers to the technicians for providing repair instructions step wise along with
service manual.
The actual objective of augmented reality is to bring the converted version of virtual
information into real world environment to the users. Moreover, this system enhances the
perception of the users and also provides an interaction with the indirect view of the real
world environment. Though the augmented reality innovates the digital experiences, therefore
as per the sales and marketing analysis, it has been analysed that the sales of the AR glasses
are increasing day by day because of offering various features. However, the cost of the
development of this AR glasses are declining significantly and for that, the customers can
easily buy this product.
As per the marketing organization, it is Rogers that is mobile and network providers
in Canada. Though this company is mainly mobile oriented, therefore this is the best
company for integrating the marketing experiences of augmented reality glasses (Kalantari
and Rauschnabel 2018). Fundamentally, according to this report, it has pretended to buy from
the company of Spring Wise but actually the products of augmented reality smart glasses has
been purchased from Rokid Company. However, in the recent timings, most of the people
can spend their timing on mobile phones for playing games and also watching movies. Thus,
it has expected that this company may has achieve success in selling of this product.