New Product Development Using Stage Gate Model

The assignment focuses on the process of new product development, specifically utilizing the Stage-Gate model. It requires students to analyze various aspects of this model, including its benefits, challenges, and application in real-world scenarios. Students need to demonstrate their understanding by referencing relevant academic literature and providing critical insights into the effective implementation of the Stage-Gate model for successful new product launches.

Business
Management

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explain the processes involved in the development of products and services and the levels
of customer integration...........................................................................................................3
P2 Apply these processes in application to the development of a specific organization product
or service................................................................................................................................5
M1 Consistently demonstrate a justified application of subject knowledge and understanding
to the processes of product or service development...............................................................7
D1 Provide a well-articulated, coherent and logically presented pitch that has a fully justified
approach to decision-making throughout the development process, market launch and
distribution..............................................................................................................................7
TASK 2............................................................................................................................................8
P3 Life-cycle stage of the products or services in a company's portfolio..............................8
P4 Product line management choices are required for individual products or services ......10
M2 Materials synthesised from a range of validated sources...............................................11
TASK 3..........................................................................................................................................11
Covered in PPT.....................................................................................................................11
TASK 4..........................................................................................................................................11
P6 Complete a reflective statement that critically reflects on team working, creative
development and presentation..............................................................................................11
M4 Issues with recommendations for improvements...........................................................13
D2 Independent reflection on teamwork and creative development ...................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Business management involves activities of getting together people in order to achieve
business goals in effective manner. Properly managed business accomplishes success. The
objective of the report is to explore processes involved in the product and service development
(Gollenia, 2016). Process involves entire process from developing idea to production of
commodity. Risk is always associated with development phase which is required to be analysed.
SWOT analysis will be used to identify strength, weakness, opportunities and threats of the
company. Market research helps to identify current trends in the market and possible innovation
that can be brought into market. Team work plays important role in success and failure of
business. Team work enables collection of varied thoughts and ideas that can be put together for
productive solution. Role of team work in creative development will be studied. Study will
emphasize on implementation of product development process into Eurostar which is providing
door to door luggage in effective and simple way. Appropriate decision making leads to success
of product. Life cycle stage of the products and services in a company will be evaluated. Need of
Innovation, adaptation and renovation in the individual product of the company will be explored.
Issues and concerns will be analyzed and recommendations for improvements will be provided.
TASK 1
P1 & P2 Explain the processes involved in the development of services and their application
Service development process is the important aspect that useful to carry new service that
is door to door parcels collection and luggage delivery by Eurostar. In this aspect, the company
should focus on development of ideas through they can enter in market. It assists to grow
operations and functions. This new services bring innovations and productivity, to enhance
successful results at workplace. With the help of comprehensive study, there are several factors
included that are basic elements to design the services. Hence, team need to be prepared by the
chosen firm that assist to grow successful results in business environment (Fuller, 2016).
Services development process involves several steps that are described as follows: Generating idea: It is the fist stage that assist to frame services development in
successful manner. With the help of analysis market, new services of Eurostar that is
door to door parcels collection and luggage delivery has been implemented. As per the
market trend, innovations and services have been analysed. Therefore, innovative and

productive services could be implied for ascertain effective results and performances.
With the help of SWOT strategies, competition in market has been implied that assist to
grow performances that bring services for customers. Market research is based on
understanding trends that are useful to maintain results (Carmona and et. cl., 2013). Idea Screening: As we know idea is collected from several sources which can not be take
forward as it is. It is needed to be screened to filter creative ideas that can benefit
business. For selecting and discarding any idea certain standards should be set on the
basis of which Screening can be carried out. Market potential with particular idea can be
assessed. In this aspect, within the Eurostar, new service that is door to door parcels
collection and luggage delivery. Mainly service industry need to grow with customer
satisfaction (Brands, 2014). Thus, in the selected business, they have to analysis
reliability and feasibility in successful aspect. Concept Testing: In the testing program, Eurostar need to develop concept of new service
that is implied within the market. There are several sources has been designed through
testing door to door parcels collection and luggage delivery in small group of people.
Therefore, the chosen company required relevant and enough information with
developing process. In this aspect, there are several questions need to be solved such as
understand the concept by customer, analysis the market in which the company want to
determine service implementation (Chang, 2016). In addition to this, customer demand is
also analysis for particular service. Business analysis: In this step, new service development process build with system and
monitoring the services. It includes average system and time for each activity according
to stage. Hence, measurement is determines with value of launched services and also
accomplish feedback regarding implementation of services. When idea of Eurostar
regarding door to door parcels collection and luggage delivery is not working, they have
to demonstrate hopper because it can be prove to make valuable asset for future (Fayolle,
2013). Hence, learning and growth will be develops at workplace effectively. Service Development: In this step, private tests groups has been implemented with
launching panel of services. In addition to this, valuable information also taken with
developing improvement in Eurostar. Firstly, the chosen enterprise need to involves door
to door parcel service which is important for generate effective results. With contribution

of more than a thousand programs, completely services develops at workplace
(Fleischmann and et. cl., 2014). Marketability Tests: Marketability test involves launching of service, in small amount so
that alteration could be made regarding productive results. In the process, technical
aspects are measure that includes planning of door to door parcels collection and luggage
delivery. High technical measurement is needed to consistently monitoring in process
(Marx and et.al., 2015). Technicalities assist to make plan regarding server resources and
automated forward. Hence, new service is introducing which assist to enhance customer
satisfaction. Commercialization: When concept is screed and tested, strategies are develops that
required to implement service of Eurostar. With the help of commercial elements,
significant distribution of services are implements. Hence, the chosen firm can
determines their new service that is door to door parcels collection and luggage delivery
space with the competition (Morris, Shirokova and Shatalov, 2013). Through refreshing
advertisement services could be named with different stage of purchase.
 Launch : Launch is ready to be implemented but decisions are required to be made that
where it should be launched by Eurostar to have maximum profits. Launch plan is put
into execution and impact in the market is analysed. In addition to this, area need to
analyse in which door to door parcels collection and luggage delivery easily implemented
(Ghaferi and et.al., 2016).
In the modern environment, high population is demanding for new service that is
implemented by Eurostar. Therefore, service launched by the organisation in the market.
Innovative ideas are formulated in development of door to door parcels collection and luggage
delivery by considering need and requirement of customers. Skills of expertise people in the
chosen business allows launching of new services where market is changing rapidly. The chosen
organisation always comes up with innovative services into the market (Reiche, Mendenhall and
Stahl, 2016). Thus, they have chosen this service to make strong base of customer. Recently,
within the planning to come up with new services that is door to door luggage. The purpose of
launching this type of services is that maximum number of customers comes towards the
organisation. Main idea to develop this concept is providing helpful services so that customer
can easily go anywhere in the world. Development of this service undergoes several stages from

idea formulation to launch the services. The steps involved in development process are described
below: Idea Generation: It is the initial stage in development of services in market. Internal and
external environment analysis can be done through SWOT strategies which applied to
make distance from the competitors in the market and also assess the customer who are
demanding for door to door parcels collection and luggage delivery. SWOT analysis
helps to identify strengths, weaknesses of Eurostar through they will easily capture the
whole market. It also helps in discovering opportunities and potential threat to business
which create barriers to provide the services (Rosemann and vom Brocke, 2015). Idea for
developing door to door luggage services was gathered from several sources such as by
conducting market research, analysing current trend of market. Survey is undertake from
asking customers regarding services that implemented in market. To generate idea,
brainstorming is the main element that assist to determine new services at workplace.
Risk is always associated with new services development process so that the chosen
organisation need to take proper market analysis regarding door to door parcels collection
and luggage delivery. Screening idea: It is the another important element that assist to grow productive ideas
regarding new services in market. With the help of capabilities and productive ideas,
evaluation can be done by Eurostar. Therefore, it regulates effective results that are
needed to serve overall objectives (Sofronijević, Milićević and Ilić, 2014). Several ideas
were collected for implement door to door parcels collection and luggage delivery.
Further, screened ideas assist to get the best concept and results which grow
performances of Eurostar. Idea to serve the new services has been demonstrated that is
requires for developing results in effective manner. Concept Testing: After gathering and screening ideas, concept regarding door to door
parcels collection and luggage delivery. But before putting it into development phase,
Concept is required to be tested among several groups. Testing was done to understand
whether customers will like concept of door to door luggage of Eurostar or not (Morris,
Shirokova and Shatalov, 2013). In addition to this, it is also determines concept to
understand that how it is feasible to implement, that assist to attract customers. At last,
several records are tested with ascertain ideas and effective results in the environment.

 Business Analysis: Business analysis is also required to perform to examine profitability
of services into the selected market. The process is involved with identification of market
strategy and underlining target market. Input metrics was used to track the progress of
product development. During research work of Eurostar, concept of door to door parcels
collection and luggage delivery has been revealed through several ideas. It is not easy to
implement all ideas together. Thus, it is required to keep them as valuable resource which
can be put into action in near future (Reiche, Mendenhall and Stahl, 2016). It will aid in
gathering more relevant outcomes and results through implementation of door to door
luggage services in market. Product Development: After going through all these phases, new service is developed
according to specification. At initial stage, service that is door to door parcels collection
and luggage delivery tested as per the discovering method of delivering. It is tested in
market through carrying assessment regarding customer satisfaction. This is to discover
and analyse services and methods to deliver it. Presentation and satisfaction of customer
has the most important role in success of Eurostar. In this context, the chosen
organisation has advantages to deal with various outcomes and performances in
successful manner to implement service with natural aspects. Marketability Tests: In order to conduct the beta tests, it is very important to assess
services feasibility in market. It involves beta testing in which services has been launched
with test groups to collect valuable feedback so that improvements can be done
effectively. Marketability test is performed to ensure whether services of Eurostar will
engage for customers. It assists to gain high profit and revenue to develop effective
results. Validation of the concept is required that can be used for additional enhancements
of components. Commercialization: It involves marketing strategies for Eurostar services. Commercial
Advertisements regarding new services is flashed on TV screens and internet media to
promote new product into market (Marx and et.al., 2015). Benefits of having door to door
parcels collection and luggage delivery determine positive concept that is develops for
assess the market.
 Launch: Launching is the last stage in service development. Idea conceptualization
regarding door to door parcels collection and luggage delivery. It is enhances

improvement through considering target audience for earn maximum results. With the
help of ideas concept is developing through company can earn maximum profit (Morris,
Shirokova and Shatalov, 2013).
M1 Consistently demonstrate a justified application of subject knowledge and understanding to
the processes of product or service development.
With the help of new services development concept, Eurostar can enhance their
knowledge and understanding in business. In this way, application of enhancing profitability and
productivity can be done in successful manner. Therefore, it will assist to make sure that new
luggage services can be deliver in positive way that frame new ideas and opinion in business
environment.
Service development if critical process that includes for maintains successful outcomes
within the business. In order to develop effective results, services has been launched that assist to
involve to implement door to door parcels collection and luggage delivery. Main aim of the
development of new services is assesses the demand and needs of customers regarding door to
door parcels collection and luggage delivery. Therefore, Eurostar can gain more profit and
revenue through implementation of development results. Identification of target market is taken
in the form of quantitative research that carried in the phase (Reiche, Mendenhall and Stahl,
2016). With the help of detail analysis of such factors, success and failure of any services
enhance productivity. Mainly teamwork of undertake for assessment of target market regarding
new services.
D1 Provide a well-articulated, coherent and logically presented pitch that has a fully justified
approach to decision-making throughout the development process, market launch and
distribution.
Process of making choice from several available alternatives can be termed as decision
making. Decision making strategies can be classified into two categories: Group decision and
individual decision (Chaudhuri and et.al., 2013). Good decision-making leads to success. Within
the service development process, decisions are need to be made at every level so that service will
be launched easily. In the target market, maximum profits will be done that is required to choose
customers that assist to earn maximum profits and revenue. Mainly decisions are play significant
role in success and failure of implementation of services. In the group decision, company must
know about their functions and operations that are includes different activities and operations

related with luggage services. However, in individual decision-making only one person can share
their ideas and views to create profitability at workplace. Hereafter, it can be stated that group
decision-making is very useful concept to create effective results at workplace.
TASK 2
P3 Life-cycle stage of the products or services in a company's portfolio
For Eurostar, marketing plan is very important aspect that assist to frame services
implementation in business. It displays present and future of the chosen organisation through
implementing door to door parcels collection and luggage delivery. In success of the business,
ideas, objectives, goals and vision has been determines through the cited firm will make plan
easily (Cabeza And et.al., 2014). Further, the enterprise also taking strategic plan that is concern
to make support in business objectives. Marketing plan is very important aspect that assist to
determine success of the enterprise through future and present growth of the business
environment. It includes several elements such as ideas, objectives, goals and vision of the
business which could be arranged through overcome negative impact. In order to support the
activities, Eurostar need to considered objectives and aims through implementation of door to
door parcels collection and luggage delivery (Morris, Shirokova and Shatalov, 2013).
Marketing plan is handling various types of strategies in small pieces of tasks. In this
aspect, business can run with several tasks and activities to make survival in particular plan. This
plan of the company is also impacted on strategies and functions of Eurostar. People and
organisation need to evaluate aims and goals that perceives for retrieving the plans according to
availability of resources (Hellweg and Canals, 2014).
In order to implement the new service that is door to door parcels collection and luggage
delivery, service stage life-cycle is implemented. It includes introduction, growth, maturity and
decline stages to produce most effective results at workplace. This life cycle producing effective
results through implementing new services which can be impact on market strategy that relate
with update information to make effective functions.
 Introduction stage : It is the first stage for implementing the new service in market. In this
way, Eurostar need to determines price, distribution and promotion of services that assist
to create effective results and outcomes. It could be impact on door to door parcels
collection and luggage delivery. In order to cover the cost, development and security

needed that assist to make brand and quality services in Eurostar. Main aim through
conducting promotion is develops security that accept to make security of business
property (Chang and et.al., 2014). In distributive functions and operations, the chosen
business need to determines services to accomplish goals. In this first step, the chosen
firm need to implement their products and services as per the customer requirement. This
service need to launch at low cost so that large base of customer can be gather
successfully.
 Growth stage: In this stage, market share and brand performances will be enhanced that
assist to grow effective results in Eurostar. In order to maintains services quality,
customer demand need to be ascertained. Therefore, door to door parcels collection and
luggage delivery has been made with enough information to deliver results (Mattson,
2016). In respect to collect data at growth stage, quality of services need to be determines
in business environment so that profitable results could be maintained.
 Maturity Phase : In this stage, similar services has been implemented according to
competition in market. Therefore, Eurostar can be ascertain their market share with
maintains and build up competitive services in effective manner. Marketing of different
activities considered to modified the products as per improvements in production process.
In respect to attain competitive advantages, door to door parcels collection and luggage
delivery services established in positive manner (Reiche, Mendenhall and Stahl, 2016).
When Eurostar comer to this stage, they have to replaced their services with new element.
For example, the company can implement new service that is shifting home from one
place to another. In this aspect, the chosen enterprise can includes their services in
different areas such as local, national and international level of country. It will aid in
improving profits and revenue as per the business operations and functions.
 Decline phase : The decline stage is arisen when door to door parcels collection and
luggage delivery is minimized. Thus, Eurostar need to implement new thing that would
be beneficial to attain overall growth in successful manner. For example, adding new
services to maintains cost and diminish negative aspect from the business operations.
Further, implementation of innovative services so that targets would be accomplish in
successful manner (Oster and et.al., 2016). Sale the door to door parcels collection and

luggage delivery services to another company is also made inventories and remaining that
services.
P4 Service line management choices are required for individual products or services
New service that is luggage delivery at door to door determines effective product line
management from internal and external structure regarding the new services. Thus, firstly it is
need to be managed things such as discount, fast delivery and customer satisfaction, etc. Success
of the chosen firm is depends on franchisee and their arrangement that assist to deliver effective
distribution with right prices of services (Kerzner, 2013). The success of Eurostar is determines
proper management through implementation franchises and its arrangements. There are various
choices for delivery of services. Like service distribution, offering price discounts and different
ways for fast delivery of services. The poor performance for product line management in
delivery services can minimize the ratio and Eurostar' s profit. So for high profits firms must
need to make something innovative ideas for their delivery services and also for surviving the
company in market (Morris, Shirokova and Shatalov, 2013). First of all the Eurostar must
identify the roots and have to analyse them.
In service line management, different choices are required to promote effective results
and functions that are profitable to Eurostar. In respect to enhance productivity, luggage services
are required in respect to develop product and services of business (Nanda, 2016). Following are
certain elements in service line management required to promote business results:
 Realization of strategic implications of services which reformed to operating
environment.
 In respect to understand critical success, there are several factors impacting to Eurostar
services.
 Demonstrate criteria to reformed services line management to contribute value
proposition.
 Analysis tactics to address implementation of issues and obstacles.
With the help of study, services will be delivered that make improvements and efforts for
the Eurostar. Responses are taken that requested by customers to maintains relations in positive
manner. Concentration is also needed to assess dependability of market on service management.
With the help of systematic procedures, responses also control for delivers effective results

(Iqbal, 2017). Eurostar follows the marketing strategy and its objectives for develop its
productivity and growth.
Using product line management choices like offering fast delivery by Eurostar may
enhance the customer and their experience. For management in door to door parcels collection
and luggage delivery services line, the Eurostar need to implemented clear views on their sales
and its marketing strategy. For this, firm must identify their services with their portfolio. Using
this clarity, will increase the service ideas for desirable market. The enterprise must understand
the marketing strategy for sales of products and services also identify the need of those services
in market (Stark, 2015). For this company have to understand the peoples, their needs and place
because places and areas are measured in marketing strategy.
M2 Materials synthesised from a range of validated sources
In addition to this, there are various other validated resources has been used that assist to
promote effective results in Eurostar. Marketer and sales person need to identified strategy of
that place so that services can be delivers with portfolio. New services of line management is
directly impacted on daily operations and functions that are frame to meet with social
responsibilities and productive growth of the organisation. With the help of understanding the
critical success, Eurostar can make strategic position which assists to undertake desire and
profitable results in positive manner. Different range of sources assists to make sure that sales
person in strategy develop target market for ascertain more profits and revenue at workplace.
In this study, assesses the life cycle stages for the services that consists in four phases
such as introduction, growth, maturity and decline. These phases playing major roles in
management and marketing in an enterprise. In introduction phase, displaying the services'
information like fast delivery services. In growth stage, consists rate and increase the profits in
delivery of services. The growth in the sale of products and services falls under the phase of
maturity (Chang and Taylor, 2016). Decline is the last phase that shows enterprise discontinue its
services then these firm can take several options like sale this services in different area of the
market. In the service line management, firm need to concentrates on marketing strategies and
control on management of Eurostar services. This material is synthesized from authentic sources
that included genuine internet sites to gather information from the company website of Eurostar
and the governmental reports, etc.

TASK 3
Covered in PPT
TASK 4
P6 Complete a reflective statement that critically reflects on team working, creative development
and presentation.
Team work is critical part in any business that involves working together in groups using
individual's skills to achieve specific goal with creation of positive working environment in order
to support one another. It is important because it provides an opportunity to learn something
new. Team work promotes creativity and innovation. Team work creates n environment where
one can outshine in creativity and productivity. It provides opportunities of learning. To
accomplish any task working in teams enables discovery of new methodology and approaches.
Information exchange is encouraged by it. There are certain advantages of teamwork and these
are described below:
 Participation of each member ensures every member feels important and they are heard
equally compared to other members.
 Group discussions generates with larger collection of ideas.
 By identifying strength of every member of the team quality results can be formulated.
 Team work enables brainstorming to solution has been founded for the problem.
Additionally, supportive environment is created for completing the tasks.
 Workload gets divided among the team, as a result stress gets reduced and satisfaction
level increases.
 Advantage of team work is alliance of various kinds of skills which results into
productive solution.
Development of product and achieving its objectives depends on how members of the
team work with each other and carry out development process. Development teams are
constructed considering individual's skills and capabilities in which they are expert. Strong
leaders having clarity in vision are essential in new product development. Teamwork enables to
view at a problem from various perceptions and viewpoints. When you are working in teams
concept for new services can be gathered with the team members which is known as internal
source (Mattson, 2016). Beta testing can be performed by giving new services to the team

members internally and their response can be noted. Recommendations helps in improvement of
the services. To work in teams certain skills are required such as listening and questioning.
Sharing and helping are another skills required in team work. Individual learning is completely
different from learning in teams as it fosters to explore those areas of subject which cannot be
think of when work individually.
Productivity and innovation are the basic elements in developing services. Team work
plays a contributing role in success of any new services into the market. When people rely on
each other, trust builds up between members that helps in establishing strong relationship among
team members. Working in teams comes along with open communication where everybody is
free to present and share their views. Many times when ideas and viewpoints of the team
member does not match, conflicts arise between them (Chang and et.al., 2014). But team work
teaches skills of conflict resolution and respect for everybody's viewpoints. Team work enables
appreciation of the work done which boosts up working energy. It teaches abilities to tackle
obstacles and feel connected in the company. In development of any new product, risk is always
associated with it like whether concept will be accepted by customers or will it be profitable for
the business. Team work encourages taking risks as support is provided by entire team in case of
success as well as failure. Brainstorming sessions results into revolutionary concepts. It allows
team members to think without any limitations.
M4 Issues with recommendations for improvements
In respect to provide useful recommendations, following suggestion can be made at
workplace of Eurostar.
 Implement services at low cost so that customers can be attracted in useful manner.
 Focus on team work so that roles and responsibilities can be share which assists to
develop effective results at workplace.
 Continuous improvement in respect to develop results with strong relationship among
customer and business.
 Provide proper training and development to each employee so that they can serve
effective services in market.
In team work there are many issues arise like not proper interaction between teams,
different views of peoples etc. So these issues can be solved with proper communications for
interactions, know the views of peoples by understanding them, etc. So recommendations for the

team works leaders is that they must be communicate each and every person so that it will
provide proper interaction and they will also know the views of other peoples (Galegher, Kraut
and Egido, 2014). So this will improve the performance of firm that it will update the employee's
confidence and make them more positive so they will work with extra efforts with their
positivity.
D2 Independent reflection on teamwork and creative development
From the above discussion, it can be reflect that there are various problems I face to deal
in systematic way. I face issue to take participation of various employees at workplace. There is
strong relationship required which assists to develop effective results in business environment of
Eurostar. Further, brainstorming session is not easily applied at workplace so that it is
challenging task for me to develop profitable results in business environment.
The reflection has present the team work carried for developing rules on products in
Eurostar. The issues can arisen in team work like lack of interaction between peoples and
different views of different peoples so that working in team work the different and innovative
ideas can be get from the peoples (Stark, 2015). So I recommend that for success of firm every
people of team must work honestly and they must interact between peoples via communicating
and spreading their knowledge.
CONCLUSION
The study was focused on Business Management. Certain factors are involved that lead to
success and failure of any business. For developing any services, market research is the key
element. In the study, service development stages has been studied and implemented on door to
door parcels collection and luggage delivery services in Eurostar. Service development involves
stages such as idea generation that is collected from several available sources. Idea is then
screened, tested followed by development, commercialization and launching. SWOT strategies
were applied to make distance from the competitors in the market. Importance of decision
making at every step of development process has been discovered. Quantitative research is
carried out at each phase. Effectiveness of team work has been seen. Team work results into
productive solution. Life cycle stages of the products and services is assessed. Need for
innovation, adaptation and renovation has been evaluated.

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