Product & Service Development (Part-A)

Product & Service
Development
(Part-A)

Content
 Introduction
 Overview of Versace & products offered by Versace
 Product life-cycle stage
 Product line management decisions
 Market opportunity for new product & Marketing strategy proposed
 Synopsis of competition in market
 Financial Overview and capital requirement
 Conclusion
 References

Introduction
Businesses in the contemporary competitive marketplace keep on
introducing new or developed products and services so that they can
fulfil the changing needs and wants of customers and continue to
exist in market. With the development of products and services the
company can continue to grow and develop profitably in market
which gives them a competitive advantage over other rivalries.

Introduction of Versace
Versace is an Italian company with its
headquarters in Milan, Italy and it
deals in luxurious fashion products
such as apparels and accessories
which are highly stylish and high in
quality which help in giving its
customers luxurious experience.