Production Management for Conventions and Events: Robina Town Centre Assignment 2022

Running head: PRODUCTION MANAGEMENT FOR CONVENTIONS AND EVENTS
Production Management for Conventions and Events: Robina Town Centre
Name of the student:
Name of the University:

1PRODUCTION MANAGEMENT FOR CONVENTIONS AND EVENTS
Table of Contents
Set of production plan for Robina Town Centre.............................................................................2
a. An overall timeline of the event...............................................................................................2
b. An event operation schedule....................................................................................................4
c. A production schedule or logistic schedule.............................................................................5
d. A staff roster............................................................................................................................8
e. Site or venue map showing where the program will took place............................................11
f. Event budget detecting income and expenditure....................................................................12
Bibliography..................................................................................................................................15

2PRODUCTION MANAGEMENT FOR CONVENTIONS AND EVENTS
Set of production plan for Robina Town Centre
a. An overall timeline of the event
The aim of Robina Town Center shopping mall is to organize a campaign program to
attract more numbers of customers for enhancing the commercial revenue and store sales rate.
The timeline for the organized event is presented in detail format:
1st July: Arrangement of an internal meeting between the shopping mall owners, event
organizer and advertising sponsors.
2nd July: Further discussion regarding the same with the shop owners of the mall
4th July: Identifying project aim and objectives.
5th July: Signing contract with the event organizers
6th July: Feasibility analysis to make sure that whether the project will be commercially
profitable or not
7th July: Selection of best suited venue for organizing the show
8th July: Identification of target audience who will be invited to take part in the event
12th July: Contract establishment with the interior decorators, who will decide the theme
and internal decoration
12th July: Contract with lighting decorators and sound engineering companies who will
provide sound systems

3PRODUCTION MANAGEMENT FOR CONVENTIONS AND EVENTS
15th July: Invitation process set up
a. Inviting all the franchises
b. Inviting sponsors, operational staffs, investors and stakeholders
18th July: Start planning with the website development
a. Developing official website presenting the shop, show and other details
b. Website improvement
c. Amendments of other facilities
d. Social media campaigning
2nd August: Printing invitation cards (both VIP and casual)
4th August: Designing banners, posters for advertisement
5th August: Arrangement of proper parking facilities
10th August: Security enhancement program development
12th August: Estimating final project budget and complete timeline
15th August: Inviting official guests and chief guest of the event
16th August: Setting final fees for tickets (online ticket and offline ticket bookings)
17th August: Contract with caterers
18th August: developing roster for the working staffs