Professional Business Communication
Demonstrate understanding of effective business communication principles by analyzing two current examples of business communications and presenting findings in a report and oral presentation.
11 Pages2247 Words181 Views
Added on 2023-06-15
About This Document
This present report deals with the professional business communication in the context of Woolworths and Dreamworld. These two businesses are popular in Australia. However, the communication process of Woolworths was effective as they had used cloud contact centre to manage the customer relationship. On the other hand, Dreamworld failed to manage the direct communication with the public via the voice call and email. They tried to use social media application, however; due to late response, this was not successful. Hence, the cloud contact center enhanced the business of Woolworths while the poor communication process damaged the brand value of Dreamworld.
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