The idea is to set the social media accounts of the company in a way that the people can either buy the products directly from the online social media pages or they get to know the details of the locations and contacts from where they can get to buy the products. Research A secondary research can be done by analyzing the existing advertisements of the already famous apparel brands and also by studying what the other experts have to say in their research about the social media marketing strategy, especially in the apparel industry.