Improving My Personality: A Journey Through Professional Development

The assignment highlights the importance of professional development for individuals to improve their personality and professionalism. It emphasizes that attending workshops, seminars, and training programs can help learn communication, leadership, and interaction skills. Additionally, conducting team meetings and group discussions can also enhance one's leadership skills. The report concludes that professional development refers to the growth of individual knowledge, education, experience, skill, and competencies in an organization. It discusses various socio-cultural competencies and personality development strategies. Overall, it underscores the significance of training and development programs for individuals to build a great career or future.

PROFESSIONAL AND
ETHICS

Table of Contents
INTRODUCTION...........................................................................................................................1
Assignment 1...................................................................................................................................1
Assignment 2...................................................................................................................................6
Executive summary.....................................................................................................................6
Self introduction..........................................................................................................................8
Section 1......................................................................................................................................8
Section 2......................................................................................................................................9
Section 3......................................................................................................................................9
Section 4 ...................................................................................................................................10
Section 5....................................................................................................................................10
Section 6....................................................................................................................................11
Section 8....................................................................................................................................12
Section 10..................................................................................................................................12
CONCLUSION..............................................................................................................................14

INTRODUCTION
Professional development is a process of improving and increasing capability of
employees through access to education and training opportunities in the workplace, through
outside organisation, or through watching other perform the job. With help of professional
development, employees build and maintain their moral and competency within the organisation.
By gaining high education, training and fundamental teaching techniques, individuals can
improve their personality and professionals (Hopkinson 2014). The following project provided
depth knowledge and understanding about the professional value as well as importance of ethics
in the business context. In addition to this, socio cultural competencies and professional
development competencies has been also addressed with respect for improving profession of
manager.
Assignment 1
Professional development refers to the development of individual knowledge, education,
experience, skill and competencies in the organisation. While any individual develops their
profession then it develops overall improvement which assist them in building a great career or

future. There are various kinds of competencies and social cultural elements which can influence
an individual while he/she develops their professionalism.
In a general term it can be said that social and cultural competencies are a set of
behaviour, policies and attitudes which form a system or agency which allows cross cultural
group to effectively work professionally in the situation. This aspect includes various human
behaviour, languages, communications, actions, values, regions, beliefs, social group and ethic
perceptions.
Being a student of the final year of management in business administration, I require
starting my career in future. Thus, I am looking toward a successful personality whose
effectively contributed in the professionalism and attained their objective. At the starting point of
my career, I need to evaluate and assess a successful professional manager who developed their
competencies. While I assessed the professional manager competencies and their professionals, I
have founded that there are major role of eight socio cultural competency elements which has
largely affected the personality and development of professional manager. Socio cultural
competencies is that attributes which develops individual personality like their learning,
creatively, innovation, leadership self direction, cultural empathy and generic. These all are
major elements of socio cultural competencies through which professional manger can
successfully develop their professionalism and personalty in the context of business organisation.
Generic element refers to the common competency which includes cognitive and communication
abilities , problem solving skill and analytical skill. By using of this element, A successful
professional manager can effective communicate with other and transfer their knowledge and
information to another person. Communication skill is main trait in the professional manager
through which he/she can develop their own professional image by effectively interact with
subordinates at workplace. As per this competency, a professional manager can solve issue and
queries of employees related to working in the organisation. One another trait is analytical skill it
means, a professional manger must have quality to evaluate and analyse the situation as well as
employees at workplace. Second another socio cultural competency element is leadership by
which professional manager can lead, direct, motivate, inspire and encourage subordinates at
workplace. With help of this element of competencies, a manager have ability to influence and
motivate employees for effective performance and productivity in the company. Third element of
socio cultural competency is commitment which mean a professional manager have a quality and

ability to dedicate the task or assignment to subordinates. Attitude is another major socio cultural
competency by which a professional manager have ability to create the right frame of the mind
that promotes integrity and support for attainment of project goal within a social context. A
successfully professional manger have a competency of self direction through which he/she can
easily set their won path and create the right frame of the mind which support in attainment of
the goal within the corporation. One another element of socio cultural competency is a learning
by which a professional manager have ability to commit to continuous improvement in
knowledge, skill and attitude for developing professionalism in their personality. Cultural
empathy is another element of socio cultural competencies through which professional manager
have ability to respect another individual life style, beliefs and norms etc. One last element of
socio cultural competency is creativity and innovation through which manager have capability
and ability to generate new exciting and challenging idea in order to attain the determined
objective in the company.
As per the above discussion it has been ascertained that there are various kinds of socio
cultural competencies in the professional managers which assist them in develop their successful
professionalism and personality within the corporation. Being a student of MBA I required to
develop these all competencies and capability in my personality so as I can also able to start my
career with appropriate traits and quality. These all competencies like leadership,
communication, self direction, innovation, creativity etc will assist me in improving my own
personality and professionalism.
Steve Easterbook is the president and chief executive officer in the most famous retail
company McDonald at global level. In the Steve Easterbook have all these socio cultural
competencies through which he has successfully carried out their roles and responsibility within
organisation. With assistance of the communication skill, he can able to influence customer for
purchasing product and services. In addition to this by using of this, he can solve the queries of
customer and also transfer the knowledge and information about business to his subordinates.
This competency has successfully assisted him in developing their career. A successful manger
have competency of leadership through which mange high workload situation in the company
and lead and monitor to subordinates (Calderhead, 2012.). In addition to this, a manager in the
McDonld has successfully implemented his creative and innovative ability in the business
progress and growth by developing effective marketing strategies, business system, tactics etc.

These all assist in attaining determined objective of the organisation and also developed a
successfully career of manager. Self direction and attitude competencies in the Steve Easterbook
(Professional mnager A) has successfully utilised through which he has able to taken business
related decision and developing strategies of business. One another successfully CEO is kalyan
krishnamurthy (professional manager B) who is a CEO of Flipkart. It is a online shopping
corporation in the India and its great success is just because of its CEO competencies. He has
effective competency of cultural empathy through which he have a good understanding of
cultural differences and implications. It has successfully implemented a innovative and creative
marketing strategy to deliver varieties of homeward and customer product and services in the
Indian market through which his company has gain great profitability and market share in the
Indian market. By using these competencies like communication, leadership, decision making
power, self directive skill, innovative and creative skill etc I can effectively develop my
professionals and improve my personality which assist in developing my carrer in the near
future in the retail industry.
While I compare my personality and traits with these two successful professional
manager then I have assessed that I needed to improve my competencies and qualities. I have
lack of communication skill through which I am unable to express my feeling and thoughts in
front of someone. This weakness will create barriers in my professional life because when I will
become a manger of any business organisation I will not deliver my information and knowledge
to subordinates. Thus, I required improving my communication skill. On the other hand I have
lack of leadership skill as compare to these two successful manger by which I am unable to lead
and influence to someone. These weakness can create barriers in my personality and career
development plan in the near future. I have analysed in my personality that I have effective self
direction and creative and innovative traits through which I am able to generate innovative and
creative idea for my current project in the MBA programs. While I compare my personality and
professionalism with Steve Esterbook who have ability to manage his business project at global
level. He has effective generic and learning competencies of socio and cultural so as he can
effectively survive his business and gain impressive success and profitability. I need to improve
my self direction and cultural empathy competency through which I can understand variation and
differences in the culture and society.
Comparison of my traits and competencies with professional manger

Socio cultural
competencies
Professional manager
A
Professional manager
B
Student
Generic He has effective
communication,
problem solving skill
through which he runs
their business in an
effective manner
He have effective
communication and
decision making
power through which
he can easily take the
decision related to
business and transfer
his knowledge to
subordinates
I have neither effective
communication skill
nor decision making
/problem solving skill.
Leadership With help of
leadership skill, he
leads, motivate, inspire
and influence
subordinates.
With help of this skill,
manager manage high
workload situation by
managing subordinates
at workplace.
I have lack of this
leadership skill
Commitment With help of this skill,
manager dedicate the
task or assignment to
subordinates.
He can able to a lot
large numbers of
project among the
people at workplace
Ineffective
commitment skill
Attitude Proper managing
business activities by
solving issue. He has
quite attitude.
Ability to influence
people
Unable to face
difficult desicion
Self direction He have good self
direction
He have lack of
sufficient skill to
accurately guide team
self direction
Effective skill
Learning Have good learning Effective learning Effective

skill
Cultural empathy Have good
understanding of
culture
Have effective
knowldge
Ineffective
Creativity and
innovation
By use of this skill,
successfully develop
policies, strategy and
business system
By use of this, plan for
future innovation
Good skill
Suggestion for improvement- As per the above discussion it has been ascertained that both
professional manager A&B have effective socio cultural competencies through which they both
successfully survive their business and gain effective success in the market. While I compare to
both of them, I have required to improve my communication, leadership, commitment and
cultural empathy skill. In order to improve my communication and leadership skill, I should
attend personality development classes and workshops so as I can learn the criteria to effective
communicate and lead someone at workplace. With help of personality development class, I can
also learn various ways to motivate, lead and direct subordinates at workplace. Training and
development and personality development workshop can assist me in developing my
professionalism and improving these socio cultural competencies in my personality.

Assignment 2
Executive summary
The following document provides my professional development plan for the next 36 months
based on my study of the MBA (Project and programs management) course with Asia pacific
international college as well as my planned carer path.
I have an effective knowledge and understanding about the smaller and less complex project but
still I have not full spectrum competencies. I requires to develop my personality and
professionalism by improving my competencies so as I can develop my career in the near future.

Self-introduction
I have completed initially a diploma in management course from the National collage of
United Kingdom. After completion of the diploma in the management I have decided to take the
degree of master of business administration. The major reason for doing MBA is to acquire the
depth knowledge and understanding about the business management and gain the competencies
for survival business in the competitive market. I wanted to gain prestige and recognition from
the potential employers to enable me to stand out from the crowd and secure a solid career path.
In the internship training in MBA programs, I have taken training from the retail company in the
UK. In the company, I have worked as a trainee in the marketing department where I have
followed the working criteria of marketing manager and sales executive. This was a very
exciting and varied time in my life when I learn various methods and criteria of business survival
in the market. While I have taken a training from marketing department, my senior manager
asked me to prepare a questionnaire about the customer satisfaction regarding FMCG product of
the organisation. Therefore, I have prepared a systematic questionnaire and conduct customer
survey in order to know the views and suggestion of the customer about the product and services.
In this session, I have improve my interaction skill as well as learning skill.
Section 1
In the resent era, in the world, retailing business is continuously going due to increase the
demand of customer product and services. Society has become consumer driven and marketing
has become all important. Customer are more curious and attractive toward their product and
services. Increasing the value and importance of marketing has been great impact on the career.
Marketing project in the company were driven by the desire to be bigger and better than anything
else. Companies had experienced huge growth and due to lack of resource people has been
employed below the required competency level (Kinnie and Swart, 2012) the retailing business
success is largely depends upon the customer demand and their satisfaction level. In order to gain
effective success in this sector, company requires to identify actual demand and requirement of
customer and deliver high quality of product and services to them so as they can effectively
satisfy. With help of effective strategies, business system and process, firm can gain impressive
success in the market. Furthermore, for this business, it is very important to conduct market

research and identify actual customer demand and requirement about particular product and
services.
Section 2
Return on investment and financial viability is very important for the retail company. For gain
high level profitability and market share, quality has become more important than quantity. In
order to secure the finance, it is very important for firm to invest the adequate finance in the
relevant activities and function of business. Proper planning and record of financial transaction is
very important for company. In the retail industry, there are several competitors in the market so
it is very important to identity and determine available competitors and their strategy by
conducting external audit (Hetzner, Heid and Gruber, 2012). On the other hand internal audit is
also very important through which company can analyse its internal strength, competencies,
weakness, available resources etc. There are following major component which can affect the
retail company-
Political- Political component includes governmental policies, practices, regulation, legislation,
code of conduct for business which company have to follow while it operate business in the
market. Government have developed various customer and employees related legislation which
also have to follow by the retail company (Galperin, 2014).
Economic- Economic factor includes economic condition of the country like inflation, recession,
pricingh policies interest rate etc. While company operate business in the country then its
economic condition largely affect it.
Socio cultural- It includes customer taste, preferences, choice, life style, education, occupation
etc. Retailing business is largely depends upon the customer demand and their choice so firm
have largely affected by this component.
Technological-In order to conduct marketing and operational activities in the retail company,
technology play a very crucial role.
Section 3
In the present time, I am facing very frustrating level due to my career. I feel that I am at a
tipping point in terms of my ability as a marketing manager in the retail company. I requires to
acquire various necessary skill, ability, competencies and experience to progress to a higher
position but opportunity for the growth is limited. In the similar industry like retail company, I
wanted to become a successful marketing manger in the near future so I needed to improve

various kinds of skill and competencies in my personality like communication, leadership,
analytical innovative and creative, self-direction and so on. As my company will major objective
to satisfy customer expectation to deliver effective product and services and acquire high market
share and profitability. Thus, I needed to develop my personality and my skills in such way as I
can attain my company's objective.
Section 4
Ethics and professional value play a very crucial role in the very path of career. I will
always concern about the customer health and safety while I deliver product and services to them
in the market. I will always take the decision by concerning all perception and value of other
people in the organisation. When I taking any decision related to product and service and
marketing activities like promotional, distribution, design, packaging I will always consider the
people who are linked and connected with it like employees , customer, distribute, subordinates
etc. I will always take a fair decision under which I consider professional conducts. I have
various social responsibility toward society, customer and employees which I always consider in
the future.
Section 5
The following table shown my socio cultural competencies which assist me in developing my
professionalism and personality in the near future.
Description Deficiencies
Generic I have lack of effective communication skill through which I am
unable to interact with someone. I know how to deal with client but
unable to transfer my information and solve their queries related to
product and services. By use of this skill, I can effectively
communicate with customer and solve their queries related to
product and services.
Leadership I understand to lead the people and guide them in their working but I
have lack of inspiration and motivation skill through which I am
unable to influence people at workplace (Joseph and Kuby, 2015)
Commitment I am passionate about the decision I will be fully committed but I
struggle with commitment to idea or goals. I have knowledge to allot

the assignment to other but unable to describe that.
Attitude I have carries always positive attitude and personality in front of
other people at workplace.
Self-attitude I have effective self-direction skill through which I can take my
decision in a frequent manner.
Learning I have learning nature through which I always try to learn something
new and share with other my knowledge.
Cultural empathy I have effective knowledge and understanding about the cultural
differences and implication but find it complex to put these into
practices in all situation
Creative and innovative I have effective creative and innovative skill through which I always
put my creative idea into implementation,. This skill assist me in
develop effective marketing strategy and tactics to gain high level
success in the market.
Section 6
Description Deficiencies
Leadership skill In order yo improve the leadership skill, I will
conduct the team meeting in the organisation
and discuss with business policies and
practices. With help of regular team meeting
and group discussion I will able to improve my
personality in leadership.
Communication skill By attending training and development classes,
I will improve my communication and

interpersonal skill.
Analytical skill This skill will increase in my personality by
regular interaction with other person. I need to
analyse other person at workplace and evaluate
other personality
Self directive skill I should learn the various theories and concept
about marketing field so as I can able to take
the decision related to marketing fundamental
in the organisation.
Cultural empathy skill This skill will improve my personality by
increase more interaction with other people in
the society. Through this I can easily
understand that difference between the cultural
and diversity.
Creative and innovative skill
Time management skill
Section 8
As per the above discussion it has been ascertained that there are various kinds of
weakness which I needed to improve in my personality. For this I required to attend various
session and workshops through which I can improve my personality and professionalism. With
help of training and development programs I can learn communication, leadership and
interaction skill. By attending personality development workshop and seminar, I can learn the
various kinds of new skill and ability which assist me in developing my personality and
professionalism. In order to improve the leadership skill, I will conduct the team meeting in the
organisation and discuss with business policies and practices. With help of regular team meeting
and group discussion I will able to improve my personality in leadership.
In addition to this, I can state that in order to improve the leadership skill, I will conduct
the team meeting in the organisation and discuss with business policies and practices. With help

of regular team meeting and group discussion I will able to improve my personality in
leadership. By having an effective consideration of diverse activities the issues can be overcome
in desired manner. Along with this, application of activities like skill development the issues can
be overcome in desired manner. I will always take the decision by concerning all perception and
value of other people in the organisation. When I taking any decision related to product and
service and marketing activities like promotional, distribution, design, packaging I will always
consider the people who are linked and connected with it like employees , customer, distribute,
subordinates etc. I can also focus on number of training and development program in order to
ensure that skills are being developed effectively. Moreover, diverse concepts need to be
measured effectively so that long term sustainability can be advanced. To learn more about the
marketing concepts, fundamental, terminologies, methods is another major opportunity in this
retail business industry as a marketing manager in the near future. With an assistance of such
values the key objectives in context to sustainability can be accomplished.
Section 10
SWOT Analysis
Strength
I have effective time management skill which
assist me in managing large number of project
and customer at a single time. This skill will
assist me in the near future while I will become
marketing manger in the retail company.
I have effective coordination skill through
which I can effectively support other member
and accomplish high level of work with
collaboration in the corporation.
Opportunity
I have opportunity to attend training and
development programs for gaining the skill and
knowledge about marketing fundamental.
I have opportunity to work with a reputed retail
company and fulfil my responsibility as
marketing manager.
To learn more about the marketing concepts ,
fundamental, terminologies, methods is
another major opportunity in this retail
business industry as a marketing manager in
the near future.
Weakness
My major weakness is my inappropriate
Threats
By major threat is to carried out several

communications skill through which I am
unable to interact with someone and transfer
my knowledge and information to some one.
I have lack of leadership skill through which I
am unable to lead, direct, monitor, motivate
and guide to someone.
competencies and responsibility in the
corporation.
In the retail organisation, there is very high
load so this is my major threat.
Identifying customer demand and requirement
is major threat in the retail industry because
customer demand is changing continuously.
Develop the marketing strategy according to
the market condition is another major threat for
my position in the near future in the retail
company.
As per the above discussion it has been ascertained that there are various kinds of weakness
which I needed to improve in my personality. For this I required to attend various session and
workshops through which I can improve my personality and professionalism. With help of
training and development programs I can learn communication, leadership and interaction skill.
By attending personality development workshop and seminar, I can learn the various kinds of
new skill and ability which assist me in developing my personality and professionalism.In order
yo improve the leadership skill, I will conduct the team meeting in the organisation and discuss
with business policies and practices. With help of regular team meeting and group discussion I
will able to improve my personality in leadership.

CONCLUSION
From this project report it has been concluded that a Professional development refers to
the development of individual knowledge, education, experience, skill and competencies in the
organisation. While any individual develops their profession then it develops overall
improvement which assist them in building a great career or future. Various kinds of socio
cultural competencies has been discussed in this report. In addition to this, various personality
development strategies has been also discussed in this report. By sue of training and
development, seminar and workshops individual can learn various kinds of skill and ability in
their life.

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