Digital Disruption and Work Centred Analysis at Walmart

This paper discusses the impact of digital disruption on Walmart and the implementation of work centred analysis approach. It analyzes the effect of digital disruption on the business and provides recommendations and an implementation plan for Walmart to effectively utilize technological disruption and grow. The paper also highlights the importance of innovation and technology in transforming business functions.

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Contents
Introduction......................................................................................................................................2
Effect of Digital Disruption.............................................................................................................2
Recommendation.............................................................................................................................3
Implementation Plan........................................................................................................................4
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
Appendices......................................................................................................................................9
1. Framework for Analysis...........................................................................................................9
WCA before Digital Disruption...................................................................................................9
WCA after Digital Disruption...................................................................................................10

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Introduction
The purpose of this paper is to enlighten the reader about the work centred analysis approach on
the company Walmart. In the earlier stances it was noted that the company was not using point of
sales services in managing the sales at the store, however after making active use of innovative
technology in the business, the company initiated point of sale service in the environment.
Further, the paper is going to represent the assessment of WCA framework before and after the
implementation of digital disruption at Walmart (Libert, Beck, and Wind 2016). Further, it also
analyse effect of digital disruption on the business. Recommendations and implementation plan
are provided to the company to make effective use of technological disruption at Walmart and
grow. More details about the paper are discussed below:
Effect of Digital Disruption
Innovation and technology are two major aspects that can completely change the business
functions of an organization. Similarly, digital disruption refers to the change that occurs in the
business process when new and innovative digital technologies takes place in the model that
affects the value proposition of existing goods and services. The companies in the current
environment have started understanding the needs and importance of use of technology in the
business to gain competitive advantage in the market. Resulting in which, the company Walmart
also effectively utilized digital disruption to attain competence in the market and grow (Durand,
and Poizat 2015). Walmart is the largest retailer present in the worldwide market where the head
count of the employees is greater than that of several small countries (Appendices 1).
While Walmart is celebrating its success, other retailer organizations are struggling to maintain
their sales in the environment. Before the implementation of point of sale system, the company
used to perform all the task manually due to which a lot more calibre of employees was required
than expected. Earlier the employees of Walmart had created the bills manually, record them in
bill book and introspect with the inventory kept at the warehouse. It was difficult for the
management to manually count the entire inventory present at the warehouse and order more
quantity accordingly (Todorović, et. al., 2015).

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However, with the implementation of point of sales system the company adequately changed the
business structure and improved efficiencies as well. The point of sale system helped the
business to initiate effective supply chain management system in such a way that manual work is
reduced and adequate links are created between different departments of the company. The POS
system helped the company to make use of technology to analyse the order quantity that is
required by the business along with analyse the quantity present with warehouse and align it with
sales as well (Rigby, et. al., 2012). The point of sales system helped the company to effectively
share the information and reduce the workload of employees as well. Introduction of digital
disruption in the business eliminated the paper work and made everything simple and smooth to
function. With the help of POS system, the company Walmart adequately obtained information
about the requirements of customers from the business along with demand and supply of goods
present in the overall industry. Through this system, the company gets learn that which product
is selling fast and which product has a slow rate so that would overstock the product (Gilbert
2015).
Recommendation
The fact should be noted that digital disruption is a positive as well as negative word that
involves the process of transforming the emerging digital technologies and the business model.
In the given case of Walmart, the company effectively utilized digital disruption to grow and
succeed in the market. However, there is still scope for the company to utilize the resources in
such a way that they attain success in the target market. The Point of Sales digital disruption
acted in a splendid way in favour of the growth of the company. However, the company can
make use of digital disruption in different ways in order to increase the productivity in the
environment (Evans, and Forth 2015). Further, below mentioned are the recommendations that
Walmart should make use of so as to attain progress in the target market:
Disruption in Supply Chain Management: Technology is the driver of digital disruption in the
environment that creates effectiveness for the business. The use of technology in disruption
provides opportunity to the business to create win-win situation in the environment. The
company Walmart should effectively make use of wearable and mobile technology along with
sensor and automatic identification to initiate effective point of sale system. The company should

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provide chips cards or digital cards to the loyal customers to initiate sale. The customers should
also insert its thumb impression so as to given information to the company for the record
(Christensen, Raynor, and McDonald 2016). Through this card, the customer can gain additional
points on sales as well. This type of innovation will help the company to attain information about
the customers and provide them products and services according to their interest.
Disruption in Customer Segment: In the case of digital disruption, the company should also
make use of cloud computing and storage devices and robotics and automation. This type of
technological innovation will help the company to attract maximum customers in the functions
of the company. Clouding computing will effectively help the organization to store the details
about the suppliers and customers at an encrypted place which cannot be accessed by all the
outsider or insider of the organization (Bonnet 2016). Further, use of robotics and automation
will help the customers to invest more time in the store and it will also help the customers to find
out where the products are kept at the store and entertain them as well.
Connect Everything: More retailers are unaware of the IoT (Internet of Things) but it provides
high degree of value and opportunity to the companies in the environment. The company should
use internet of people (devices) to deliver timely marketing activities and services in the
environment. Further, internet of place will allow the retailer focus on the dark areas of retail
environment. By connecting all the functions of the business together, Walmart will gain the
advantage attain better efficiencies from the external environment (Harding, and Tager 2014).
Implementation Plan
Activity Time Period
(in months)
Manager Growth Objective Concerned
Department
Situational
Analysis
2 Marketing Head Collection of authentic
information about
customers and
disruption from the
market.
R&D
Deciding
technology and
1 Manager Using technology and Management

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creating objectives
for market
penetration
creating objectives
Defining audience
and prioritizing
groups present in
worldwide
platform
3 Marketing Head Deciding target groups
and people
Marketing
Analysing various
channels for
growth
4 R & D Head Procuring Resources R & D
Initiating
disruption in
supply chain
2 Management
Head
Finding right technology
for the campaign
Management
Allocation of
budget
1 Manager Defining of expenses for
each of the activity
Management
Communication
with potential
partners and
customers about
disruption
3 PR Manager Attracting customers Public
Relations
Training of
employees
1 HR Manager Train the employees so
that they can deliver the
disruption to the
customers
Human
Resource
Management
Initiation of Sales
by creating
disruption in it
12 Manager Implementation of sales Management

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The company Walmart should initially identify the right type of technological innovation that the
want to adhere in the business. Afterwards, the company should effectively make use of such
disruptions and align them with the business functions so as to mix the technological innovation
with the activities of the company and deliver it to the customers as well. The company need to
train the employees so as to reduce the impact of resistance to change and effectively deliver the
competence to the customers as well. Further, the company should follow the implementation
plan consistently for a year so that the disruption comes under the habit of the employees of the
company (Rogers 2016).
Conclusion
Thus, in the limelight of above mentioned events, the fact should be noted that the above
mentioned paper represented information about the Walmart Company. Work centred analysis is
a framework that elaborates activities of the company before and after the introduction of point
of sale digital disruption in the company. However, just like any other organization Walmart still
had the scope to develop the business functions in a better way. The recommendation and
implementation plan are provided to the company to increase its sales and use disruption in a
better way to grow.

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References
Bonnet, D., 2016. A Portfolio Strategy to Execute Your Digital Transformation. Capgemini
Consulting. Retrieved from www. capgemini-consulting. com.
Christensen, C.M., Raynor, M. and McDonald, R., 2016. DISRUPTION. Harvard Business
Manager (deutsche Ausgabe) Januar, pp.64-75.
Dawson, A., Hirt, M. and Scanlan, J., 2016. The economic essentials of digital
strategy. McKinsey Quarterly, 3, p.45.
Durand, M. and Poizat, G., 2015. An activity-centred approach to work analysis and the design
of vocational training situations. In Francophone Perspectives of Learning Through Work (pp.
221-240). Springer, Cham.
Evans, P. and Forth, P., 2015. Navigating a world of digital disruption. IEEE Engineering
Management Review, 43(3), pp.89-97.
Franco, P.P., 2018. Digital Retail and How Customer-Centric Technology is Reshaping the
Industry: IT-Enabled Digital Disruption. In Digital Multimedia: Concepts, Methodologies, Tools,
and Applications (pp. 1560-1580). IGI Global.
Gilbert, R.J., 2015. E-books: A tale of digital disruption. Journal of Economic
Perspectives, 29(3), pp.165-84.
Harding, D. and Tager, S., 2014. The digital disconnect in consumer products.
Libert, B., Beck, M. and Wind, J., 2016. The network imperative: How to survive and grow in
the age of digital business models. Harvard Business Review Press.
Rigby, D., Kris, M., Josh, C. and Suzanne, T., 2012. Omnichannel retailing: Digital disruption
and retailer opportunities. Bain Retail Holiday Newsletter. Available online at: http://goo.
gl/47MwZX.
Rogers, D.L., 2016. The digital transformation playbook: rethink your business for the digital
age. Columbia University Press.

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Todorović, M.L., Petrović, D.Č., Mihić, M.M., Obradović, V.L. and Bushuyev, S.D., 2015.
Project success analysis framework: A knowledge-based approach in project
management. International Journal of Project Management, 33(4), pp.772-783.

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Appendices
1. Framework for Analysis
WCA before Digital Disruption
Work Centred Analysis approach is a framework that helps the business in initiating changes in
the environment in such a way disruption is created in the environment in a positive way. This
WCA approach is initially applied in the business Walmart when the company was not using
digital disruption in the environment. Further, below mentioned is the elaboration of cash
transactions initiated by the company through WCA framework:
Customer: The customers of the company are shoppers and the suppliers who purchase product
from the company and sell it in their respective markets (Dawson, Hirt, and Scanlan 2016).
Product: The products under this process were the cash receipts and hand written bills received
from the customers. Presence of inventory at the warehouse with the activities of collection,
calculation and delivery
Business Process: the steps involved in the traditional inventory management system included
manual calculation of economic order quantity, forecasting of sales, inventory control and
adjusting safety stock level.
Participants: employee along with the clients present at the time of checkout act as a part of the
process in the inventory management as sales system.
Information: estimate of the level of stock present with the company along with amount of sales
for each product of the company.
Technology: There was no use of technology in this process as manual calculations and receipts
were made by the company.

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WCA after Digital Disruption
Customers: people who purchase products from the company along with the suppliers act as a
customer for the business.
Product: receipts from the customers, availability of current inventory and information about
sales. The service of the company also includes providing low inventory level without reduction
of services with coordination and proper communication with the suppliers (Franco 2018).
Business Process:
 Identification of items sold
 Calculation of customer bills and comparing it with items sold
 Providing accurate receipts
 Analysis of sales data
 Reorder inventory
 Transmission of data to buyers and suppliers
 Collection of information during customer checkout

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Participant: checkout clerks and employees present at the warehouse that control and order the
inventory.
Information: detailed information about the purchases of customers. Inventory level, daily sales
and price for each of the product.
Technology: bar code scanner, computers and telecommunication equipments
Thus, it can be said that under this process, the company efficiently utilized the technology to
management the inventory and sales transactions in the environment.