Professional Practice 12 Weeks Portfolio Tasks

This article covers Professional Practice Week 6 Portfolio Tasks, including interview questions, reflective commentary, personal development plan, and development activities. It focuses on digital marketing and content marketing, and provides insights on how to improve skills and knowledge in these areas.

Professional Practice Week 6 Portfolio Tasks
Task 1
Create appropriate answers to these interview questions and showcase your skills,
competencies and relevant experience.
1. Tell me about yourself.
I have pursued my higher education in marketing management. Currently working
towards developing my marketing knowledge.
2. What are your strengths and weaknesses?
My strengths are adaptability, confidence, creativity in working, and I am also a team
player. Few weaknesses I have are spending more time on planning than execution and not
being able to say no at workplace.
3. What particular skills do you bring to this role?
I have passion for marketing which brings creative and innovative approach towards
working and also I have Communication skills, interpersonal skills and data skills which are
important for this job role.
4. Imagine you had an angry customer, what would you do to leave the customer
feeling satisfied?
Firstly, I will try to know their expectation from the company and try to provide
services which will bring them satisfaction, then will provide some add on services to
improve their experience with the company.
5. Give me an example of a difficult decision you’ve had to make in your job? What
made it difficult and what was the outcome?
Due to high competition I had to once close a deal below the price band with the
customer requiring digital marketing solution, this was the toughest decision I made as an
employee. At the end I accomplished the aim I was striving for.

Professional Practice Week 6 Portfolio Tasks
Task 2: Reflective Commentary (300-500 words)
Answer the following questions on this week’s sessions. You may choose to answer the
questions one at a time or write in paragraphs.
The session I found most interesting was on the importance of digital marketing because it assists to
connect company or business with the customers in an effective and efficient manner through the
social media platform such as Instagram, Facebook, Email etc. The session described the significance
of digital marketing during the Covid-19 pandemic i.e. cost-effective, edge over the competitors,
enhancing consumer engagement, increase credibility and better relation of employees with the
customers. An objective of the session was informative, interactive, comfortable, clear and friendly.
The one thing I learnt from this training was the vast field of digital marketing. It includes various
kinds and is not limited to social media. Content marketing, display advertising, email marketing,
influencer marketing, affiliate marketing, search engine marketing and mobile marketing are the
different types of digital marketing in which I can pursue my career for personal growth and
development. The top advantage of digital marketing are it has a global reach, easy to learn, various
strategies, lower cost through social media platforms and multiple content types. The one thing
which I am not sure about is the tactics of digital marketing which need to be executed that are
useful for data management and marketing technology. Due to this numerous marketers are
planned to work on website optimization so to improve the consumer digital experience. I have
learnt more if the time allotted for training was more as considering the digital marketing topic
which was relatively broad in the current time. The duration for interaction was also not sufficient
and the participation from the participants was comparatively low. There was a point when the
material was gone out of the context and the knowledge was not relevant to the topic of the given
session. I think if they tried to teach us more I would have definitely learnt more.
There are various things I want to pursue are: firstly, I would start looking for the digital
marketing job opportunity in one of the leading company of UK. For continuing the first step I need
to create detailed CV which would include all the essential requirements for the particular job
profile. I would also enrol for the certification course which will build up my skills and knowledge
that further assist me in the particular field. Secondly, I will start my own digital marketing blog to
create a personal brand after office hours which will help the recruiters to know my content writing
skills. Thirdly, I will work on my weaknesses by adapting time management skills which could be
learned by following easy steps to manage day-to-day tasks. I will need to learn to say no at the
workplace which would indirectly help me to manage time by saving. Fourthly, after pursuing the
learning skills of digital marketing, I will start my YouTube channel and should start trading my
knowledge online. It will add-on as a freelancing money. Lastly, I will start my own marketing
business with all the necessary accumulation of wisdom which also begin my entrepreneurship
journey and assist me in my personal growth and success.
3. Personal Development Plan
Think about the results of the questionnaire you did and the information from today’s
lesson. What have you learnt about yourself and your skills? Are you satisfied with your
results? Is this an area that could be improved? If so, consider making this topic one of your
Development Episodes.

Professional Practice Week 6 Portfolio Tasks
Complete the PDP below by answering the questions fully with specific details. Remember
that it is normal for your ideas and PDP to change as the course continues and your
priorities alter.
STEP 1: Identify Your Development Needs
A. Why are you seeking development at this time?
I am seeking development this time in order to improve my career growth options
further in the industry and to have in depth knowledge of the marketing department as whole.
B. What are you seeking to develop at this time?
I am trying to develop content marketing knowledge, as I have work experience of
digital marketing, I need to diversify into marketing departments.
C. Emphasis: What do you need? What is your specific goal?
I need to have a structured knowledge of content marketing including engagement of
audience etc. and my specific goal is to diversify my knowledge within the marketing
department.
STEP 2: Identify Your Development Options
D. What steps could you take to develop the new knowledge, skills and behaviours?
For developing content marketing knowledge I need to join the training programme.
Further I need to practice the same by working on some freelancing projects. Also, reading
about current trend online in order to remain updated.
E. Considerations arising from ‘why’, ‘what’ and ‘how’
Speed: How quickly do you need to develop the knowledge, skills or behaviours identified?
As I have marketing background, I should have knowledge of more than one
marketing segments to have better career opportunities in the upcoming years. That is why I
need to develop skills.
Content marketing is the area where I want to have proficient knowledge and
expertise looking at the dynamics of the industry.
I need a period of 2 months to acquire these skills.

Professional Practice Week 6 Portfolio Tasks
F: Identify Your Development Options
I want to join the certified training program for content marketing which can enhance
my marketing knowledge and working on content marketing related projects.
STEP 3: Plan for Development Activities
G. Write down the steps you will take to accomplish your task.
 Personal SWOT analysis
 career opportunities available
 skills required for those opportunities
 acquiring those skills
 practising skills acquired
 timely analysis of skills
What could go wrong with your plan?
The time I have allotted to acquire these skills may not be enough which could lead to
unfinished learnings, this can go wrong with the plan.
What will you do if your original plan does not work well?
I will keep an alternative plan ready which I can continue with if this plan doesn't
work.
Think of an alternative way to achieve your goal.
An alternative way to achieve my goal can be joining internships at a prestigious
marketing firm, this can also make me achieve my end goal.
STEP 4: Undertake Development Activities
H. List your development activities completed throughout the semester
 interpersonal activities
 communication improvement activities
 content reaching activities

Professional Practice Week 6 Portfolio Tasks
 blogging
STEP 5: Apply new knowledge/ skills/ behaviours in the workplace
How do you intend to use this new knowledge/ skills/ behaviour in the workplace?
The set of skills and knowledge I acquired can be used in performing daily tasks at the
workplace, taking an innovative approach in doing job and applying new marketing
techniques for improved operations.
STEP 6: Review and Repeat
Reflect on how this new knowledge/ skill / behaviour helped in your professional
development
The new set of skills and knowledge acquired helped me in getting promoted and
recognized at the workplace. Professionally it improved my working style and opened door
for better growth opportunities in the industry. It has also changed my behaviour as a
professional in the industry and having more expertise has helped me develop a dynamic
portfolio.