Professional Skills for Information Systems: Dr. Little's E-business Case Study

This report covers challenges, benefits, and necessary equipment for migrating to e-business, including software and hardware systems. It also covers global collaboration, risks, and recommendations.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
(Case of Dr. Little Business Moving to E-business)
Student Name
Student ID

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
EXECUTIVE SUMMARY
The report demonstrates and summarizes the challenges, benefits, needed equipment
including software and hardware systems. The important steps considered before migrating to
an e-business include content management system, e-business and marketing measurement
tools, cloud connectivity, knowledge management systems, and Ethernet and internet
connectivity. Besides, global collaboration and its importance is demonstrated and risks
connected to e-business technology.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
Table of Contents
EXECUTIVE SUMMARY........................................................................................................2
INTRODUCTION......................................................................................................................4
E-BUSINESS AND MOBILE BUSINESS...............................................................................5
E-Business..............................................................................................................................5
Benefits of E-Business........................................................................................................5
Challenges of E-business....................................................................................................6
E-business models...............................................................................................................7
E-Business Tools..............................................................................................................10
Tools to Measure E-Business Success..............................................................................11
M-Business...........................................................................................................................14
Benefits of M-Business........................................................................................................14
Challenges of M-business.....................................................................................................15
IT INFRASTRUCTURE REQUIREMENTS..........................................................................16
Computer Hardware Proposal..............................................................................................16
Computer Software Proposal................................................................................................17
Proposed Dr. Little IT Infrastructure....................................................................................18
COLLABORATION SYSTEMS.............................................................................................19
Knowledge Management Systems.......................................................................................20
Content Management System...............................................................................................21
PRIVACY................................................................................................................................23
RECOMMENDATIONS.........................................................................................................25
CONCLUSION........................................................................................................................25
REFERENCE LIST.................................................................................................................26

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
INTRODUCTION
Migrating a business to an E-business is a critical business entity. Such an adjustment
requires proper preparation which cover from latest software and hardware management,
technical issues and systems suitable to the advancing e-business technology. Workforce is
inadequate as most activities happen online. E-business increase proceeds and saves business
time. It will allow the business to connect with international clients which thus means
increased number of clients. As such, it is essential for the business to prepare properly on
matters regarding resource source. Capital is the most important item, and it is determined by
the website software application. A portal should be implemented on a website where clients
connect with the business, register, order their products, comment and any critical opinion a
client may have.
E-business migration of a business is a vital entity of a business; such a move needs proper
preparation which range from technical issues, latest hardware and software management and
systems relevant to the revolutionary e-business technology (Chen and Wang, 2018 p.42).
Workforce is limited as most of the transaction takes place online. The report paper consists
of all information required by the business for consideration before migrating to an e-
business.
Transaction processing systems such as order or payroll processing monitor the daily routine
transactions flow required to carry-out business. These systems serving operational
management are necessary to business to e-business migration. MIS (management
information system) create reports serving middle management by putting into consideration
data from TPS. DDS (decision-support systems) supports decisions of management that are
special and quickly changing using emerging analytical models. All these systems offer
business knowledge that assist enterprise employees and managers to make more sound
decisions. These business intelligence systems serve several levels of management, and
include ESS (executive support system) for executive management that offer information in
the form of charts, graphs and dashboards delivered through portals using several sources of
external and internal information.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
E-BUSINESS AND MOBILE BUSINESS
Mobile business (m-business) and electronic business (e-business) means carrying out
business dealings using the internet and other technologies of networking. E-business
comprises of supplier and customer relationship management, e-commerce and business
collaboration.
E-Business
E-commerce is moving at a fast speed, and many websites of e-commerce enter the business
daily with the rate of survival being less than 10 percent after the first year. The industry is
harsh and needs businesses to equip themselves with most advanced level solution to
distinguish themselves from the rest. The business should adopt the following as it attempts
to migrate to e-business:
 Portal customization: the portal should be customized to imitate the website look and
feel using CSS and HTML. Besides. It will allow customers to easily follow the firm
and control their purchases.
 Secure assess: decisions on who accesses the Help Center should be made by
requiring visitors to create accounts or permitting public access.
 Domain mapping: Help Center should be act as an extension of the brand by mapping
it to the domain
 Integration with Google Analytics: observe engagement levels and self-service
behaviors of customers
 SEO friendly: the support page should be made easy for search engines to locate, with
keywords, meta titles and descriptions
 Article rating: desk allows customers to rate Knowledge Base articles thus allowing
you to identify the area that needs improvement.
Benefits of E-Business
Cost: E-business offer businesses the flexibility of effecting as much as needed currently and
scaling up future needs. For instance, a small company can begin with a basic desktop
computer and a high-speed internet connection to communicate with customers and even
rivals. It can utilize software-as a-service which is a software model that is paid as per use,
instead of setting up costly enterprise software applications. It can use extra software
applications and computer systems as the business grows.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
Flexibility: customers can carry out their operations anywhere at any time. Managers can
perform virtual meetings with their part-time and full-time employees, who could be situated
in different regions.
Service Delivery: service delivery is normally through safe private corporate networks or
through the internet. E-business permits organizations to shift some of its skills into its field
location. It permits firms to connect with their shareholders through software applications
located on corporate databases and servers and IT (information technology) systems situated
at corporate headquarters
Better Communication: e-business permits conversations to occur fast. As a result, decision
making is done faster thus saving time. Besides, e-business permit people to interact in
different ways that facilitate understanding. For instance, some may prefer to communicate
by video chatting, emailing or messaging (Zhang, Kumar and Cosguner, 2017 p.851).
Global Presence: the most substantial benefit of migrating to e-business is that an
organization acquires an opportunity for global presence. Companies involved in e-business
are available for worldwide or nationwide business.
Challenges of E-business
E-business brings many changes in the manner in which companies work. Besides, it is
associated with various challenges which include regulatory and legal challenges,
technological challenges, educational and behavioral challenges, and miscellaneous
challenges.
Different issues regarding to the implementation of advanced technology: they include choice
of internet payment tool and its interoperability, comparative purchasing capabilities, lack of
dependable network infrastructure, implementation of public key infrastructure to allow
authentication of identity, high bandwidth cost, security issues, inter-operability of
technological application and technology, depth and richness of content available over the
internet, lack of e-commerce standards and technical collaboration of emerging technology
with current applications.
Regulatory and legal framework challenges: they include taxation and custom uncertainties,
difficulty in enforcing and regulating standards due to lack of constant policies and rules and
government intervention.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
Behavioral challenges: they include customers lack trust and fear that their privacy may be
intruded thus making them reluctant in engaging in e-transactions. Besides, the security
frauds happening over the internet and lack of knowledge of clients about the availability of
services set a challenge to firms.
Miscellaneous challenges: they include the issue of retaining and attracting a significant mass
of clients, platform conflict and the need to enhance the process of order fulfillment.
E-business models
Business - to – Business (B2B)
A B2B business model is where products are sold first to an intermediate buyer who then
sells the goods to the final client (Bower, 2015 p.948). For instance, a wholesaler orders a
product from a firm’s website and after acquiring the goods, sells the final product to the final
consumer who comes to purchase the good at one of its retail stores.
Figure 1: B2B Model
Business - to – Consumer (B2C)
A B2C business model is where a company sells its good directly to an end-user. A consumer
can examine the products displayed on the website. The client can select a product and place

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
an order. The website will then notify the business firm through email and the firm will
dispatch the goods to the client (Sahni, Wheeler and Chintagunta, 2018 p.255).
Figure 2: B2C Model
Consumer - to – Consumer (C2C)
A C2C business model assist end-users to sell their belongings such as cars, residential
property, motorcycles, among others by posting their content on the website. Website may
offer services to the end-user for free or at a fee. Another end-user may choose to purchase
the product of the first client by examining the advertisement or post on the website.
Figure 3: C2C Model
Consumer - to – Business

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
It is where an end-user visits a website presenting many business firms for a specific service.
The end-user approximates the amount he or she is willing to use for a specific service. A
business firm who meets the requirements of the end-user within the stated budget,
approaches the client and offers its services.
Figure 4: C2B Model
B2C and B2B should be implemented because:
Although business-to-consumer and business-to-business are two different models, in that
one model focuses on consumers and other businesses, the benefits that the two model offer
to marketers are almost the same (Gustiawan, 2010 p.84). Both models assist firms in
maximizing sales in an increasingly competitive environment. The following are some of the
benefits of using B2B and B2C models:
Increased awareness: B2B and B2C models increase awareness of companies and their
associated services or products. Besides, marketers are in a better place to receive
information about their rivals. In addition, with the rise of the social networking explosion,
more end-users and business patrons are expressing their views about different services and
products (Shihab, Sukrisna and Hidayanto, 2015 p.56). As such, marketers acquire more
empowering details about what the market is thinking.
Better communication: in addition to website and email, social network explosion allows
marketers to communicate directly with their clients, whether end-users or businesses. An
essential part of communication is educating clients, either as individuals or as group.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
Better Service: better education result to better service. B2C and B2B firms are offering
marketing websites on which clients engage when they have concerns or questions, and they
are sending educational emails that advertise and inform their clients with practical details.
Refined Messaging: the internet offers marketers with more particularized details about their
clients, such as when they are interested to receiving message of advertisement (Nicolau,
2010 p.92). Equipped with such knowledge, some B2C and B2B firms employ a marketing
technique referred to as right-time marketing.
E-Business Tools
The following are some of the e-commerce tools that a business should consider using to
communicate and connect with their clients:
 CRM (customer relationship management)
 Email Marketing Automation
 Community Support
Email Marketing Automation
Remarkety is an email marketing automation tool that send out coupons, monitor the
behavior of the customers and segment various shoppers (DR.K.VANITHA, 2012 p.3). It
automates the time-consuming process while keeping each email fully relevant and
personalized. Remarkety evaluates the shopper buying history and the store information to
propose email campaigns that focus on buyers who have deserted their carts, buyers that
require a discount ticket for that extra push to purchase, buyers that should be incorporated in
loyalty programs and inactive buyers.
CRM
An effective CRM tool permits companies to connect with individuals that need their services
or product and then maintain that relationship as long as possible. It essentially demonstrates
a full individualized history between the business and the shopper, the time the
communication occurred and the purchase time (Goldsmith, 2010 p.23). That knowledge is
then used to develop clients’ profiles which can be applied to collect new leads.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
Community Support
A community support tool offers opportunity to get connected. One can connect with other
firms, discover insights and get experience to assist in growing one’s business. One have the
chance to tap into other business’s inventiveness as they share their best strategies and
practices that benefited them and those that did not (Adhikari, 2011 p.72). Business owners
share tips, articles and videos daily about marketing, venture funding, HR, customer services,
leadership, website design and financials to other firm owners in hopes that offering such
advice may result to other’s success.
Tools to Measure E-Business Success
Utilizing the best e-commerce tool will improve the credibility of the business, create rewards
for constant return shoppers, assist in covering the gaps in many other retail activities, add
client support and control online order fulfillment from the outlet (Sharma and Djiaw, 2011
p.87). The following are some of the best e-commerce analytical tools that can assist in
illuminating and evaluating the success of the business:
KISSmetrics
Figure 5: KISSMetrics Interface
KISSmetrics is an effective analytical tool that offers good data with the tagline that will
allow you keep, acquire and increase more customers. It assist users to appreciate and

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
understand the online behavior of customers. These are things that assist the website hosts
increase customer retention and acquisition rates. KISSmetrics tool also assist you in making
informed decisions.
RetentionGrid
Figure 6: RetentionGrid Interface
RetentionGrid offers the information in simple color coded graphs. It makes application and
digestion of information much easier for many users. Besides, it offer proposition on how to
reach various demographic sectors. In addition, RetentionGrid provides details about the kind
of marketing is suitable for particular customers. It also assist you in analyzing and
understanding which of the various marketing campaigns will give the best outcome
depending on who visits the site.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
Google Analytics
Figure 7: Google Analytics Interface
Google Analytics is among the most famous web analytics tools utilized by website owners
around the world. Google Analytics is one of the best tools in the firms as it is easy to
understand.
Clicky
Figure 8: Clicky Interface

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
Clicky is an e-commerce analytical tool that is easy to use. Besides, Clicky tools are in real
time. As such, one is able to acquire information instantly about the current situation. In
addition, Clicky tool has sufficient information. Besides being simple to use, the tool allows
users have access to adequate information.
M-Business
The business should consider venturing into m-business as it is among the best online
channels where clients can carry out their activities at the comfort of their regions. M-
business is an expansion of e-business to mobile gadgets such as smart phones, among other
handheld gadgets. The mobile phones are portable and easy to use. Besides, the business will
utilize messaging service to its clients where bulk short message service (sms) technology is
applied. M-business can be built on the current e-business structure, which means fewer extra
expenses for new systems (Anderson and Vakulenko, 2014 p.37). M-business is evolving as
among the best ways to increase the agility of the business, connecting the management with
customers, suppliers, business partners and employees.
Benefits of M-Business
 Improving retail operation: e-commerce solution with software and smartphone
applications plays an essential part in retail market, developing close connection
between retailers, end-users and brand promotion through features, to offer great
mobile shopping experience and earn high profit (Kaplan, 2012 p.131). Therefore,
investments in mobile channels for business-to-customer transactions are described as
future strategic investment direction.
 Usefulness of electronic payment services on mobile: by using required plugins,
transfer of payment is more secure and easier than ever (Zhao and Balagué, 2015
p.311). M-business supports nearly all famous payment techniques used by clients to
address transactions complexity.
 Sales of digital information on mobile devices: digital information is a wealthy
resource that organizations can utilize with mobile commerce. By encouraging the
convenience mobile devices’ function, sellers can sell information and purchases can
utilize anytime they want.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
Challenges of M-business
 Lack of Validation Measures: once a client registers in an e-commerce portal, the
portal has limited details about the client except the details he or she entered.
Customer credibility is questionable (Brodzinski et al., 2013 p.63). It intensifies when
the client gives out a COD (cash-on-delivery) purchase because the firm is not sure
whether the client is genuine or not. These have led to massive revenue losses for
several e-commerce players.
 Lack of Integration: customer support system, order tracking system, order
management system, dispatch system, among others are applications that can
systemize customer experience across the purchasing journey (Srivastava, 2013 p.94).
However, if these applications are not integrated it could destroy customer
experience.
 Customer concerns overlooked: e-commerce firms receive many incoming interaction
with over 75 percent being concerns or complaints. When these issues are ignored, it
endangers the quality standard of the business and damages the company image.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
IT INFRASTRUCTURE REQUIREMENTS
The proposal summarizes the hardware, software and networking infrastructure required by
the business to move into e-business platform. The proposal shows the best operating system
and hardware database application which is faster and relevant to the modern evolving world
of internet and global connectivity. It shows the prices quoted as per the required number of
25 staff members.
The proposal will serve the business best, the justification given will show in detail of the
advantages of the proposed computers.
Proposal description
This is a computer hardware proposal for a business migration from mail to e-business. The
proposal gives the necessary tools for migration and enables the owner to swiftly shift to the
online platform.
Computer Hardware Proposal
Item
No Hardware Device Quantity Price ($) Total Cost ($)
1 Cisco Meraki MS210 Switch 2 600 1800
2 Cisco 4000 Series integrated
router 1 450 450
3 Hex Core E5-2670 2 750 1500
4 PCs- Intel i7 6700 Extreme
Pack 25 560 14000
5 HP Probook 4530s laptop 3 1350 4050
6 Kyocera M3560idn 2 2050 4100
TOTAL BUDGET 25,900
Justification of the proposal
The hardware devices in the proposal will be able to meet the needs of Dr. Little online
business. The devices were selected on the basis of security, reliability, and performance (Al-
Shboul and Alsmadi, 2010). Cisco Meraki MS210 switch will be used to extend the network
and will accommodate 48 connections. This will accommodate all the 25 desktop PCs,

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
servers, and extension phones. The budget is also reasonable and is within the estimated
budget. With these devices in place, the business will run smoothly with minimal downtime
expected a year (Sana, 2014). Kyocera M3560idn will be able to handle the heavy printing of
invoices for attaching them to the products while being packaged and delivered.
Computer Software Proposal
Item No Software Total Cost ($)
1 Microsoft Windows Server 2012RT 1000
2 Microsoft Mobile information server 2016 875
3 Microsoft exchange server 2012 1050
4 Microsoft SQL server 2008 Enterprise 980
5 Norton Veritas Back Up Software support 700
6 Norton Enterprise Antivirus 550
Total Cost 5155
Justification of the Proposal
The proposed system and application software are the recommended choices because they are
well compatible with the proposed hardware and meets all the security, reliability, and
standard requirements (Hasan, 2017). This software does not need regular subscription as
update will be provided by the vendor. Additionally, customer support will be provided for
the business for one year without paying any fee. The budget is reasonable and is feasible.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
Proposed Dr. Little IT Infrastructure
Figure 9: Dr. Little IT Infrastructure
(Source: Sana, 2014)

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
COLLABORATION SYSTEMS
Collaboration systems are those systems that work together to attain an explicit objective
(Kim and Lee, 2010, p. 975). They are integrated into one system but working independent of
their functions. Collaboration systems have become very essential because of decentralized
decision making, globalization, and evolution in technology. The primary objective of
collaboration system is to increase performance and productivity of a business and to enhance
informed decision making process (Wolter, 2014, p. 256). These systems facilitate efficient
and effective knowledge and documents sharing among individuals and departments in a
company. Examples of such systems include groupware, internet, internal networks, and
other software and hardware. Collaboration system bring the following benefits to a business:
easy organization, improved proficiency, availability of accurate and up-to-date information,
increased knowledge sharing, and communication (Riemer, 2009, p. 14). There are two
categories of collaboration systems structured and unstructured.
Structured collaboration systems use rules in guiding the outcomes of a discussion. The rules
vary depending on the kind of collaboration system being used. Some businesses have
restricted or set strict rules of classification about the resources contained in the system.
Having rules in place is to make sure that the solution to a particular challenge has been
achieved. However, this approach has some limitations including the fact that the input of the
teams can be limited by the rules thus giving rise to feelings of intimidation because of
disregarding some contribution. Furthermore, new and valuable ideas may be regarded as
irrelevant and unrealistic even though they could better solve the problem (Poltrock and
Handel, 2010, p. 103).
Unstructured collaboration system focuses more on open innovation and envision creativity
to problem solving. Guidelines can be in place only to guide the users but there are no rules
to limit them (Wolter, 2014, p. 256). Users are given the ability to come up with ideas to
solve a particular challenge without limitation, that is, all the ideas and contributions are
considered. Moreover, unstructured systems facilitate brainstorming sessions which bring
numerous benefits because of the many ideas and opinions that can be generated.
Nevertheless, this approach may cause the team and users to lose focus on the objectives. For
instance, it is difficult to use unstructured approach to solve a specific business problem. User
may contribute great and valuable ideas but in the long run they don’t solve the problem at
hand.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
As such, it is recommended that the two approaches, both structured and unstructured be
employed in problem solving. This is because more ideas will be generated through
unstructured approach and using structured approach to filter the best ideas that can solve the
challenge. The key to determining the best solution is identifying the right balance between
structured and unstructured approaches (Kim and Lee, 2010, p. 975).
Knowledge Management Systems
Knowledge management systems (KMS) can be described as systems that use and apply
principles of knowledge management (Vijai, 2018, p. 203). These entails objectives that are
data driven with more focus on business productivity, analysis of business intelligence, and
competitive business model. These systems have a common and central user interface that
integrates different application modules. Such aspects allow the business share digital files,
mining of data from customer history and input, facilitate critical decision making by the
business managers, staff orientation and training, and supports better sales and revenue
generation (Bansal and Kumar, 2014, p. 82). However, business intelligence often has been
confused with knowledge management systems. As much as both systems focus on better
decision making by mining and analyzing data, they are totally different concepts, that is,
knowledge management systems focuses on both implied and explicit knowledge whilst
business intelligence deals with explicit knowledge only. As such, it can be concluded that
business intelligence is a sub division of knowledge management system concept. Knowledge
management system can be used in all levels of management but the decision makers benefit
more from these systems (Shibu, 2012, p. 1).
KMS has several tangible benefits including: knowledge distribution is improved as such,
knowledge that only one or a few individual had is made available to the rest of the business
on-demand. Secondly, information consistency and accuracy is enhanced because employees
contribute and access a common internal knowledge database thus increasing the quality of
information (Lin, 2013, p. 398). Thirdly, because employees’ contribution is recognized and
valued, their satisfaction is increased. Additionally, distraction and interruptions are
minimized and a lot of time is saved looking for solutions because of the powerful search
functions that the KMS. Finally, even after the employees have left, their knowledge will still
be available for reference by new employees.
Knowledge management system can help manage some types of explicit knowledge easily.
Explicit knowledge is a kind of knowledge that is measured by ‘know-what’ and is defined in

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
digital media or print, formal language, and is mostly determined by the works accomplished.
In essence, it refers to codified, articulated, and stored knowledge in a particular media
(Matayong and Mahmood, 2013, p. 486). One of the types of explicit knowledge that can be
stored in KMS is encyclopedias because it contains information and academic data expressed
in formal language. Other types of explicit knowledge that can be easily managed by KMS
include mathematical expressions, procedures, documents, how-to videos, patents, manuals,
and copyrights. This is because the knowledge has been codified cautiously and stored in the
database and can be accessed using KMS which is fast, quality, and dependable.
Content Management System
A content management system (CMS) is an integrated software application that is used to
compose, store, and manage electronic content (Rouse, 2016). Typically, the CMS is mostly
used for web content management (WMS) and enterprise content management (ECM). ECM
allows for workplace collaboration by storage of records, management of document and
project files, role-based access by the users, and management of digital assets. Before
investing and adopting a CMS there exist a few features that should be considered such as
intelligent search functionalities and user friendly and easy to use interface (Babeley, 2016).
A business can greatly benefit from a content management system in the following ways:
search and retrieval characteristics that enables intuitive indexing make it easier for users to
access and search using keyword, publication dates, and author attributes. Secondly, it has the
ability to convert legacy digital documents and scanner paper files into PDF and HTML
documents. Editing feature allows the contents to be modified and updated even after
publication. Additionally, content management systems give the business a platform of on-
on-one marketing and promotion by providing a platform where the business can directly
connect with customers (Bertil, 2016, p. 1534). This can be achieved by using the data
gathered from the users’ interaction with the website and tailoring advertising content to meet
these characteristics. For example, a user may have search for a particular brand several times
on the search engine and therefore, the business can come up with advertising content related
to that particular brand.
There exist several types of content management systems that can add more value to the
business. They include digital access management system which is focused on multimedia
and graphic management and can help the business create and publish high quality
advertising and marketing content (Karuovic, 2012). Secondly is the web content
management system which enable the business to publish product information and reviews

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
for the customers to learn and engage. Thirdly is the enterprise content management system
which adopts the global approach in content management. The business can employ this type
of CMS to handle instant messaging, emails, digital files, and documents within the business
and between the business and customers (Rohilla, 2017). This will enhance business
productivity whilst enhancing business and customer relationships.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
PRIVACY
Privacy has been the major challenge to e-businesses because a lot of sensitive and private
data is between the business and customer (Gurses and Diaz, 2013, p. 31). Information such
as bank account details, credit card numbers, and delivery (personal) details are constantly
shared among the transacting parties online. As such, there is need for the business to first
identify the issues that may pose risks to such information before adopting online presence.
Furthermore, customers need assurance that the information they share is secured for them to
gain trust in your business (Bagchi et al., 2015, p. 81) . Also, the business should clearly state
how such information will be used and give them the rights to control it. Confidentiality and
privacy are critical issues in online business.
Australian government have enacted laws, regulation, and policies with regards to privacy.
Dr. Little is, therefore, obligated to adhere to these laws. The legislation in Australia that
governs handling of personal information at both state and federal level is the Privacy Act
1988(Cth). This act regulates how federal governments and businesses handle public personal
information majorly through Australian Privacy Principles that have been clearly laid out in
the act. They are 13 in total. The act defines personal information as opinion or information
concerning a person who has been identified or is identifiable regardless of the truth (true or
false). Another act the governs online businesses is the Do Not Call Register Act 2006 (Cth)
and Spam Act 2003 (Cth) which largely governs emails relating to telemarketing and
advertising.
Customers always need to be assured that their personal and sensitive information is secured
and will only be used for the intended purpose (Chen, Beaudoin and Hong, 2017, p. 297).
Customers value their information and as such businesses should ensure that they constantly
inform and communicate to their customers on how secured is their information. To achieve
this, businesses can create and share their security commitment statements with their
customers and receive and publish security certifications.
Sharing security commitment statements is one way of informing the customers that the
business is concerned about information security. These statements come in different forms
but the ultimate objective is to communicate honest and clear security perspective of the
company. This statements should be published on the company website and can regularly be
updated to meet the changing security and privacy legislations. This statements assuage fears

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
that the customers could have been having regarding the security of their personal
information making them to trust you and do business comfortably (Baruh, Secinti and
Cemalcilar, 2017, p. 45). It is essential for companies to know how deep the customers are
concerned with the privacy of their personal information and go a notch higher to reassure
security-savvy consumers that the business is seriously taking information security as one of
the primary concerns.
One of the ways of proofing that the business is keen on customer information security is to
provide security certification. This will show that the company is investing and focusing on
information security. Additionally, adhering to ISO 27000 and including PCI certifications
can go a long way in assuring your customers of security of their information (Gurses and
Diaz, 2013, p. 35). Make these certifications freely accessible to customers as their proof of
concern.
Dr. Little understand that when doing business online, you are not just limited to the local
market but also international as is important to note that privacy of individuals is endangered
seriously in the global information society. This is because of the increasing personal
information shared around the world making it easy for cyber criminals to impersonate the
users. Internet as much it is regarded as the information super-highway lacks important
factors such as confidentiality, reliability, integrity, and functionality and thus is faced with
numerous security attacks (Bagchi et al., 2015, p. 84). For these reasons, Dr. Little should
ensure that it takes its initiative to prevent such attacks by ensuring that they put in place
security infrastructure like firewalls to protect business and customer information stored and
that being transmitted.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
RECOMMENDATIONS
The following recommendations can be adopted by Dr. Little in order to have a successful
online transition.
 The company should ensure information security by making sure that they have put in
place security measure to prevent unauthorized access of information like
eavesdropping and hacking. Additionally, the business should ensure that all local and
international legislation and standards have been met.
 The company can move to e-business because it has more benefits like increased
market base which increases the overall revenue of the business. Additionally, the
business can adopt M-Business because of the increasing use of smartphones by
customers making it convenient for customers to do business transactions from their
phones. This can be achieved by developing a mobile application that is easy to use
and have similar functionalities as those of the E-Business.
 The evolving technology has given rise to cloud computing and as such the company
may adopt it as it grows. However, it is important for the business to know that
adopting cloud solutions comes with some privacy concern since the information will
be managed by a third party. However, it is cheaper, reliable, and more convenient.
CONCLUSION
E-business still presents numerous benefits to a business if done correctly. The business can
still be able to receive more transactions and survive even if commodities and stork markets
drops. E-business creates tremendous opportunities for Dr. Little and introduces new ways of
marketing and transaction styles. The future successful companies will be those that take E-
business seriously and invest enough resources for it to grow and dominate the market.
E-business should be considered as a business undertaking and not an IT aspect. Viewing it
from the former perspective makes the business to thrive and do well in online business.
Today, online businesses that have been successful are those that offer solutions that develop
optimal relationships with their customers.

PROFESSIONALS SKILLS FOR INFORMATION SYSTEMS
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