Customer Complaints in an Organization

1Running head: PROFESSIONAL YEAR
Professional Year
Author’s Name
Institutional Affiliation

2PROFESSIONAL YEAR
Professional Year
Introduction
The consumer can be considered as a major character in any business because the success
of a business completely depends on customer satisfaction. By resolving the consumer
complaints an organization can develop its performance within the market (Biesok & Wróbel,
2017). This study mainly focuses on customer complaints on the product and service in an
organization. Based on the one-year data, a quantitative analysis has been conducted in the study,
wherein primary data associated with the consumer complaints has been taken into
consideration. Based on the data and its result, proper monitoring and data security process have
been elaborated in this study.
Analysis of the Scenario
Based on the scenario, it has been found that various customers have mentioned about
their complaints on the products and the organizational service within the market. The company
provided responsibility to the three staff members in order to receive the complaints from the
consumers. These staff comprises Kasyme (K), Raquel (R) and Basel (B), who collects the
complaints for the period of one year. During this period the company has to understand the
market issue associated with the business. The managers also indicate two key activities i.e.
product (P) and service (S). Based on the data, a total of 137 complaints have been received by
the company.
Impact of the Data on the Company
The collected data depicts the consumer complaints associated with the product and
services. Hence, the company faces a major issue in their product delivery, because all the issues
took place after the product delivery. Most importantly, the data reflects that the section of Basel
received the majority of the complaints associated with the product and service. Hence, the data
has a huge impact on the company because the higher authorities are able to signify the issue and
its source. Through the data, the managers can easily monitor the process of product delivery on
a specific area or place. The brand value, as well as consumer satisfaction, has increased within
the market, which can be considered as the major impact of the data on the company.

3PROFESSIONAL YEAR
Data Analysis Method
The quantitative research process has been followed in this study. The primary data of the
consumers for the period of one year has been taken into due consideration. There are primarily
three business areas, which have been considered in order to resolve the issue pertaining to the
products and its services. The primary data of each day and its analysis has been evaluated in the
next section of the study.
Graphical Representation
Based on the data, a proper graph and charts have been prepared depicting the complaints
received every day in a week. In addition, the total complaints received each day have also been
reflected in this section of the study. The graphs have thus been reflected below:
Mon
17%
Tue
15%
Wed
17%
Thu
12%
Fri
14%
Sat
11%
Sun
14%
Total Complaints within the Year
Figure 1: Total Complaints within the Year (Day Wise)