Marketing Report - Task 2

Marketing Report – Task 2
TASK - 2

INTRODUCTION
Marketing plan may be served as a blueprint outlining
the business and promotional activities performed by the
company during the year. This presentation is based on the
planning of Hardy wines which seeks to offer its product in
Mexico. Concerning this, the presentation will shed light on
the segmentation, targetting and positioning strategy of the
firm.

Selection of a product or service
To have a niche over the international market and mark global
presence, the company has selected Hardy Wine as it’s product.
The organization owes its existence in 1853 by Thomas Hardy
and further captured the Australian market by becoming the
largest winemaker. Now, Accolade wines enjoy global business
operations in UK, North America, South Africa, Asia, Australia
etc.
Latter is a global wine company which offers world’s best-known
brands in all over countries.
Company attained success by offering wines in the major
countries of the world such as Australia, UK, US, Canada, Japan,
China etc.

Business objectives
To carry the activities pertaining business in an
appropriate manner, SMART objectives have been
developed by the firm which are enumerated below:
Specific: To become a market leader in Mexico by
offering the high quality wine at affordable prices.
Measurable: By making comparison of company’s
performance against the benchmarked one can easily
be measured.

CONTD,....
Achievable: This can be very well understood with
instance of Accolade wine company which attained its
objectives by making competent and strategic
marketing plan.
Realistic: Objective of the firm is realistic because
people of Mexico consume more wine and the
organization offers this as per the taste of the
customer.
Time-bound: Business enterprise can easily attain
this objective within the period of 2 years.

Reason behind the selection of international
market or country
From the outcome of research, company decided to introduce
its wine in Mexico.
It is the most suitable country in terms of the growth and
expansion of the business operations and functions.
Moreover, in Mexico, living standard of the people is very
high. In addition to this, strong demographics can be identified
where houses are common and as dwelling as compared to
apartments.
Besides this, people of Mexico prefer to opt wine with the food
which entails their lifestyle or pattern.