Programme Leadership in Business Operations !

TABLE OF CONTENTS
TABLE OF CONTENTS.................................................................................................................................2
INTRODUCTION............................................................................................................................................3
TASK 1............................................................................................................................................................3
Analysis of the business strategy of Jurys Inn.........................................................................................3
1.2 Negotiation with stakeholders............................................................................................................6
TASK 2............................................................................................................................................................9
Plan for the programme of projects..........................................................................................................9
TASK 3..........................................................................................................................................................11
2.1 Leading the coordination of the programme....................................................................................11
2.2 Management of resources................................................................................................................11
2.3 Review and monitoring of the projects............................................................................................12
2.4 Programme process and Results to Stakeholders.............................................................................13
2.5 Closing the program and projects....................................................................................................14
TASK 4..........................................................................................................................................................15
3.1 Assessing the success of projects with project managers.................................................................15
3.2 Review of the success of the Program.............................................................................................16
3.3 Areas for Improvement in Future Program Management and Leadership.......................................17
CONCLUSION..............................................................................................................................................18
REFERENCES...............................................................................................................................................19
1

INTRODUCTION
To enhance the efficiency and publicity of the organization, it is necessary to involve
various projects in the business operation. By selecting appropriate project plans, the relevant
competencies can easily be boosted. The present report gives a concise analysis of programme
leadership. This management practice aims to lead different types of plans to realize corporate
programs (Bryde, 2003). To provide respective business examples, the assignment will present
some of the business practices of Jurys Inn Islington London. As one of the biggest chains of
hotels in the United Kingdom it offers several facilities to their customers and is currently
undertaking different programmes.
TASK 1
Analysis of the business strategy of Jurys Inn
To review the programme leadership of the company, it is essential to consider the overall
business operations of the enterprise. It is critical to establish the appropriate set of projects to
generate the highest possible benefits for the company and for its brand image. Before launching
or defining any new projects, the company needs to evaluate the whole business process as well
as the strategy and mission (Eve, 2007). Jurys Inn Islington London is one of the famous tourist
attractions in London, and provides high-quality services with extraordinary food quality. In
order to attain the mission and vision of the company, they need to recruit and retain a highly
skilled workforce. The mission of the business is to be the preeminent global hospitality company
as well as the first choice of guests. According to their vision statement, they want to provide
quality services to the customers following the standards of the hospitality industry. In order to
achieve the set mission and vision in their hotel, particular objectives are developed by the
organization. With this focus, the firm can provide quality services to their customers.
Nowadays, people are much more conscious about leisure activities. The organizations
that operate in the hospitality sector focus on the needs of the customers. Further, they provide
services in agreement with their requirements so that customers can be satisfied in an efficient
manner. With the help of proper market research, they can prepare to meet the different purposes
of the visitors. It is much more important for the hotel industry to give sufficient services to all
the clients. With the assistance of greater facilities they can stay and spend a pleasant time within
the hotel (Seong, 2013). Increasing competition in the hospitality industry hampers the efficiency
2

level of the business in a different manner. In order to analyze their business strategy Porter’s five
force model can be taken into consideration. It clearly presents the current state and business
strategy of Jurys Inn such as:
Competitive rivalry: This force examine that how intense competition currently in the
marketplace. There is an intense and increasing rivalry within the hospitality industry nowadays.
Further, Rivalry competition is high for the business of Jurys Inn.
Bargaining power of suppliers: The power of business supplier is also high as business is
in better position.
Bargaining power of customer: Hospitality industry is one of the fastest growing
industries and there are various options are open for all the customers. Further, there is high
bargaining power of customers within this industry. Consumer power is high due to the several
available options.
Threat of new entrants: Due to the increasing competition within the hospitality industry
it is difficult for new business firms to enter into the markets. Further, threat of new entrant is low
in the specific industry.
Threat of substitute products or services: This force is high within the hospitality
industry as it is easy of consumers to switch from a business products or services to that of a
competitor.
Due to the increasing competitive environment it is becoming tougher for the staff
members to work in this environment. In order to gain higher competitive advantage, Jurys Inn
Islington includes different sorts of projects to grant the highest possible level of services in the
field of luxury ambiance and technological advancements in the kitchen appliances (Black,
Akintoye and Fitzgerald, 2000). They are going to establish the rooftop restaurants with excellent
ambiance to attract a high number of customers. The following projects should be considered at
the Jurys Inn:
 Development of a new rooftop restaurant and their various branches in different cities to
expand their business for long-term sustainability.
 Upgrade of the kitchen appliances with several technological advancements
 Changes in the ambiance of the hotel to attract more clients
3

The hospitality industry is one of the most promising and rising industry across the world.
Individual companies, therefore, have to advance in the future to compete with their competitors
(Hamilton, 2010). From the programme leader’s point of view, the above-mentioned changes and
projects will support the hotel management to achieve their vision and mission. The programme
of launching a rooftop restaurant aims to set the following objectives:
 In order to gain the loyalty of their customers, highly advanced services are offered,
 providing excellent ambiance,
 fast and quality services to their consumers with the use of technologically advanced
kitchen equipment,
 attainment of an edge over other players in the industry
 attracting young people as they are highly involved in the hospitality services and prefer
to visit new places and restaurants. Young people are their target customers who are
highly attracted towards a new rooftop restaurant. With setting their target market, they
can quickly provide quality services with appropriate management operations.
For the proper development of the new rooftop building, it is quite essential to formulate
appropriate objectives that need to be attained. With the help of the above given and set
objectives, Jurys Inn can easily achieve the target market and attract a great number of customers
(Coleman and Glover, 2010). There are several benefits of initiating these projects that will
support the business strategy of Jurys Inn:
 Attainment of the edge over rivals: Nowadays one of the major problems faced by
companies is increasing competition. Due to this, each and every organization is adopting
different strategies to compete with their rivals. Jurys Inn can quickly achieve its
objectives with the help of appropriate planning. By going through the proper planning
for the development and formulation of new project, Jurys Inn can easily capture a larger
market share. Rooftop restaurant is the major attraction point for all the young consumers.
It will improve the brand image of the hotel (Kousholt, 2007). With setting up this
project, they can provide quality hospitality services to all their customers and easily
enhance their market share.
4

 Quality services: With the procurement of superior quality food, customers can be
attracted towards the new unit of rooftop restaurant. Furthermore, initiating the new
project can involve adoption of the latest and technologically advanced equipments as
well as resources for the kitchen. Moreover, they can make their kitchen well equipped
and furnished so that services can be offered within minimal time span to the customers
(Meredith and Mantel, 2011). High quality may improve the overall efficiency of the
hotel.
 Increasing customer base: One of the major benefits of developing this new project is
that it would assist in increasing the number of returning clients for the Jurys Inn.
Furthermore, the visitors coming from various countries for personal, business, or leisure
purposes would also be pleased to a great extent. This fact would result in increasing the
customer base in an effective manner. This must raise the level of profit margin.
1.2 Negotiation with stakeholders
In case of the project of Jurys Inn, the major stakeholders are the HR manager of the
hotel, the operation manager, the board of directors, the government, the shareholders, the staff
members, etc. There are several roles and responsibilities being played by the stakeholders. These
are as follows; Shareholders as well as investors of the organization can question about the
overall expenses in the new launching of their product. They possess concise behavior about their
fund in both the cases of success and failure of the project. In addition to this, the board of
directors is also required to provide approval regarding the development of the new restaurant
project.
A stakeholder is a person who will directly be affected by the outcomes of the corporate
decision-making process. It is essential for any organization to negotiate with their stakeholders
to know the current needs and demands. However, before involving any new project in the
business operations, the stakeholders should have appropriate knowledge about the new project
as it might affect the overall operations and productivity of the company. Stakeholders are a
crucial part of the company as they help to make better decisions. In order to start a new project,
there is great demand for increasing the participation of the stakeholders within the organization.
This happens because they play a crucial role in making investment within the organization to a
great extent. The technique of negotiation is being used with the aim to gain the support of the
5

stakeholders. In different projects negotiation of different stakeholders are taken into
consideration (Lewis, 2007). Under this, various techniques can be used by their stakeholders in
order to negotiate effectively such as: In case of the project of Jurys Inn, the major stakeholders
are the HR manager of the hotel, the operation manager, the board of directors, the government,
the shareholders, the staff members, etc. There are several roles and responsibilities being played
by the stakeholders. These are as follows; Shareholders as well as investors of the organization
can question about the overall expenses in the new launching of their product. They possess
concise behavior about their fund in both the cases of success and failure of the project. In
addition to this, the board of directors is also required to provide approval regarding the
development of the new restaurant project.
From the above stakeholder analysis mapping it has been analyzed that there are various
stakeholders such as employees, investors, customers etc. They provide several benefits such as
project manager is responsible for the use of sustainable business model and allows this model to
actualize the products. They had given huge contribution at the time of work load and provided
6