Marketing Plan for Maybelline Once 4 All Foundation Spray Makeup
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Added on 2023/02/02
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This presentation outlines the marketing plan for Maybelline's Once 4 All foundation spray makeup, including product details, customer needs, distribution channels, pricing, marketing communication, and recommendations.
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PROJECT 1
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Cover Content •Introduction •Product •Customer need •Company •Distribution •Price •Marketing communication •Recommendation •Conclusion •References
Introduction Marketingplanisthecomprehensiveevidenceordocumentwhich outline the marketing and advertising efforts in the current time period. The presentation is going to explain marketing plan of the Maybelline company on the product which is Once 4 All that is foundation spray make up and it is deliver an airbrushed effect with precision and ease and it is available in 60 shades.
Product Once 4 All is the iconic spray foundation which delivers an anbrused effect with ease and precision and it is available in 60 different shades for their customers. This foundation instantly smooths the look of skin and increasing radiance for a perfect complexion.
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Customer Need Maybelline target customers on the basis of income, age, gender and interest in the product. Mainly they are target women and girls who are used cosmetic products. Once 4 All is that foundation which satisfy all current needs and requirement of the customers which includes provide different shades, glowing skin, long lasting water resistant, oil free and includes natural substance.
Company For Maybelline, it is best appropriate opportunity because this will complete their product line. Along with this, most of the girls are use foundation for make their skin glow and fresh at every time so this will enhance their income and profitability. With this, company desired customers are satisfied towards this product.
Distribution Firstly company analyse target market, where they can easily target theirdesiredbuyers,afterthatattractpeoplethroughproduct packaging.Fordistribution,companycanchoosevarious distribution channels through which they can easily promote their foundation products among large number of customers. Such as social media, YouTube, etc.
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Price An organisation set high price as compared to their competitors. They are target upper and middle class section of society and its main aim is to offer accessible products. The price of Once 4 All is£90.
Contd.. Maybelline is a brand under Loreal corporation and this is leading global mass market brand. Maybelline has achieved a third position in the India market with this position. They are offers products like nail enamel, lipstick, face make-up and eye product. Along with this, they offer such products at optimal pricing.
Theory Based Pricing In this theory, price is based on cost, competition and demand based. In cost pricing, price is set as per production cost and profit not on demand basis. In competition pricing, price is set as per competitors. Similarly, demand pricing, price is determined as per demand of consumers and accordingly profit and cost requirement is denoted. Maybelline set prices on basis of individual demand, competitors and cost required for production. Thus, this pricing strategy theory help to set appropriate prices for goods and services.
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Promotion Maybelline uses a variety of sales promotions methods in which they are attract customers by offer them coupons, discounts and many more. Such coupons reduces a product price and sweepstakes, where entrants submit their name for inclusion in drawing for prices. The anotherpromotionalmethodincludesmediaadvertisingwhich attract domestic as well as international customers towards their products.
Place Maybelline does not sell its products directly. They are distribute their product with the help of retailers in the mass markets, drug stores and also offer in malls and supermarkets. The customer can choose from myraid of products and shades according to their preferences on the Maybelline company websites and purchase from online retailers.
Marketing communication Maybelline has adopted various promotional plans for its products in global market place. They are conduct various ad campaign for promotingtheirOnce4Allfoundationproductamongpeople through television, fashion magazines and billboards which is best fit for target desired market.
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Recommendation Marketing mix help company in analysing product overall details and description which are required to identified by buyers. For this, they can examine pricing strategies and promotional campaign which assist them in promoting specific product.
CONCLUSION According to the described presentation, it can be concluded that marketing mix assist in analysing products, price and promotional strategies of Maybelline company. They are target desired customers who are willing to purchase specific type of goods.
References Kotler, P. and Armstrong, G., 2015.Principles of Marketing-Global Edition. Pearson. Lidstone, J. and MacLennan, J., 2017.Marketing planning for the pharmaceutical industry. Routledge. Lamb,C.W.andCrompton,J.L.,2017.Analyzingmarketing performance.InMarketingthePublicSector(pp.173-184). Routledge.
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