Design Thinking in Modern Business Environment

Design Thinking Essay
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
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INTRODUCTION
Design thinking is define as the effective approach which helps organisation in increasing
its sales and profits by building innovative solutions through iteration (Liedtka, 2014). Therefore,
it is a systematic approach which aims at satisfying customers by identifying their needs and is a
effective problem solving method. Design thinking play important role in the current business
world as every business want to grow its business so they are focusing on various methods and
strategies in order to gain competitive advantage. This report is based on design thinking theory
role and impact in the modern business environment. Before moving forward in further
arguments, here is to state that this essay will discuss in favour of the above discussed ideas and
statements.
MAIN BODY
Design thinking has become important part of the business and is not a waste of time that
is helps in developing and enhancing the business performance. The design thinking theory help
the researchers and the designers in supporting the business for positive social and economic
outcomes. This helps in providing value to the products or services offered by company to its
potential customers. There are five stages of design thinking theory which help the organisation
in identifying the problem so that solution can be provided. The first stage is empathise in which
focus is on empathic understanding if the problem in order to drive effective solution. In this
stage steps are taken in order to understand the point of view of the consumers. It is define as the
need finding stage where one discover consumers explicit and implicit needs in order to meet
their standards through design. The second stage is named as define where one by examining
their perceptions and integrate them with the team in order to characterize the centre issues. The
third stage is Ideate where new ideas are drawn by the team in order to provide effective solution
to the problems (Dijksterhuis and Silvius, 2017). The focus of the team is to come up with new
creative and innovative solutions according to the problem. The fourth stage is Prototype in
which the idea which is generated in the third stage is tested with the real life conditions in order
to check the feasibility of the idea. Last stage is test in which design thinking process is tested
with the motive to know the what is working and what is not so that corrective actions can be
taken accordingly. Hence this process helps in effective implementation of innovation in the
business. For example Tesla is using design thinking model and able to cover large market area.
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