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Assignment : B2B Marketing Plan for IKEA

   

Added on  2020-10-04

9 Pages2468 Words414 Views
Design and CreativityLanguages and Culture
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Project 2: A B2BMarketing Plan forIKEA
Assignment : B2B Marketing Plan for IKEA_1

Table of ContentsINTRODUCTION...........................................................................................................................1Main body........................................................................................................................................1Description on the micro drivers affecting activities of B2B, office industry of IKEA........1Competitive analysis of IKEA................................................................................................2Segmentation analysis of IKEA.............................................................................................3Marketing mix of IKEA.........................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Assignment : B2B Marketing Plan for IKEA_2

INTRODUCTIONThe marketing plan is the kind of business document which is helpful in relation tooutlining the marketing strategy of the firm in significant manner. It helps to focus on specificperiod of time and it is inclusive of variety of marketing related details as are cost, goals andaction as per which firm can operate its business activities. It is the kind of road map which willhelp to entity to reach its goals of firm. The present report is focusing over the activities of IKEAwhich is related to the functioning of office furniture for the B2B market. In addition to this thereare various kind of activities as are analysis of macro drivers, competitive analysis, segmentationanalysis and marketing mix activities. The marketing plan is helpful in order to achieve desireprofitability of firm with significant growth.Main body Description on the micro drivers affecting activities of B2B, office industry of IKEA.The term micro environment factors are those which are having significant impact onsuccess of business enterprise. This is helpful in relation to make strategic marketing plan so thateffective steps can be taken towards it. The growth strategy is related to the opening of newstores in the differed locations in order to attract the new customers in market. With the help ofthis firm can achieve maximum amount of market share. There are following micro driver’sfactors as are- 1.Political- IKEA is one of the best examples of the firm, and it is successful in the twomarkets as are Scandinavian and global market. The political condition of Sweden is verystable and environment ease condition for many markets. With the help of this firm isable to enter into the Chinese market. This is helpful in order to achieve growth inmarket, which will be useful to capture long term market share so that profitability offirm can be enhanced. 2.Economic- The global recession is one of the biggest challenges which is facing by themultinational companies all over the world. IKEA promising enter in Chinese and Indianmarket which was least affected by overall withdraw. In the UK, Opening up ofSouthampton store in 2009 helped hold up bargains for the most part hit by subsidence,however working edge have declined from 11% of each 2005 to 3.3% out of 2009.3.Social- IKEA contributed much in the overall population as they give openings in peopleand the specialists are entitled in different points of interest and catalysts, for instance,1
Assignment : B2B Marketing Plan for IKEA_3

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