Marketing Essentials: Strategies for Kitchen Table Restaurant

Marketing Essentials

Cover Content
Introduction
Company Overview
Product and Services
Target Market
Market Segment
Micro and Macro Environment
SWOT Analysis
PESTLE Analysis
Marketing Communication Mix
Business strategies to achieve marketing communication mix
Conclusion
References

Introduction
Marketing is the study of management in order to exchange relationships within
the organization. Along with this it refers to the process of business in order to
develop good relationships with employee's as well as customer's. This process is
helpful for customers by which they can select their restaurant effectively. The
present report is based on Kitchen Table restaurant in regards with hospitality and
tourism industry. This restaurant provides 12 dishes with different taste. Along
with this, there are two type of factors that is internal or external. Wherein,
internal environment will be based on different ways like labour cost which is
one of the largest challenge in order to increase wages rate (Baker and Magnini,
2016). Another is staffing and retention difficulties.

Company Overview
Kitchen Table is a fast food restaurant which deals in hospitality and
tourism industry that provides different kind of food items to the
customer's in an effective manner. This restaurant also provide better
quality of foods which attract the customer's more that's why it a famous
restaurant within the market of UK. It involves in the lots verities of
foods like Chinese, Thai and so on. Along with this restaurant offer their
food with the affordable price with attractive styles.