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Tapping into New
and International
Markets

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Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
TASK1.......................................................................................................................................3
Explain the global business environment in which small and entrepreneurial businesses
operate....................................................................................................................................3
Analyse the threats and opportunities that face SMEs in an increasingly competitive global
environment............................................................................................................................4
TASK2.......................................................................................................................................6
Determine and analyse the advantages of international trading blocs and agreements.........6
Explain the various tariff and non-tariff barriers that exist in the international trading
environment............................................................................................................................7
TASK3.......................................................................................................................................8
Determine the advantages and disadvantages of importing and exporting and how to secure
a deal......................................................................................................................................8
Explain the differences between merchandise and service imports and exports.................10
TASK4.....................................................................................................................................10
Evaluate the various methods in which SMEs can tap into international markets..............10
Compare and contrast the various ways SMEs can tap into international markets, assessing
the pros and cons of each method........................................................................................11
CONCLUSION........................................................................................................................13
REFERENCES.........................................................................................................................13
Books and journals...............................................................................................................13
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INTRODUCTION
International markets are changing continuously which also bring number of
opportunities in front of SMEs where we can perform properly by offering their products to
customers for satisfying their needs and wants (Trudeau and McLarney, 2017). Because of
continuous expansion within international marketing concepts it is important for SMEs to
identify and perform different functions for their growth and development. In this report there
will be discussion about the Barclays in the UK. In The task, there is explanation about the
global business environment and condition of small scale business.it also analyse the threats
and opportunity which are faced by Barclays in this global competitive environment
(Wadhwa, McCormick and Musteen, 2017). The task is consisting of determination analysis
about the advantage of international trading blocs and agreements. There is also discussion
about various tariff and non-tariff barriers with in the international market. In task 3, there is
discussion about different advantages and disadvantages of importing and exporting and that
difference between and dies and services of import and export. In task4 four there is
evaluation of various methods which can be face by Barclays to tap the international market.
About comparison and contrast between various and their pros and cons.
MAIN BODY
TASK1
Explain the global business environment in which small and entrepreneurial businesses
operate.
Global business environment
Global business environment can be said as the environment around the business
organisation within the global world where there is trade of goods and services, sharing of
technology and innovation and many more. This is an environment where different
businesses are trading and earning profit at global level. The concept of Barclays is
continuously growing in the global business environment this is because there are various
opportunities within this environment which help the Barclays to grow. There are various
changes within the government policies regarding Barclays which help them in fulfilling their
objectives as well as growing their business without hurdles. UK business environment is
also supporting Barclays because these industries contribute major part in the economy and
GDP of UK. According to data presented by world trade organisation, Barclays are important
part of global business environment because they are contributing more than 30% within the
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overall trade of businesses. This is showing that small scale becoming an important part
within the global business environment. There are various political movements like BREXIT
or policies for Barclays help them to grow their business (Horn, 2016).
Ways to go international
For example BREXIT referendum in UK help different Barclays as by changing
policies after the BREXIT there will be more rebates in taxes and other benefits to
Barclays within UK.
This is because British government have to boost their economy as well as increased
there GDP growth after exiting from European Union.
This will work as an economy booster for Britain because we have to boost their
economy for fulfilling the needs of peoples within whole UK.
For this UK government have to formulate different policies which also impact the
business of Barclays in positive manner.
Government will boost all these industry for increasing their economic conditions and
making them favourable to go within the global business environment.
This will also support the global business environment as changing policies can
attract different customers at global level as well as also attract different countries to change
their policies for increasing the contribution of Barclays within their economy. Global
business environment Barclays is known for job provider because they provide employment
to number of employees within the economy. This also makes them useful for global business
environment (Adeola, Boso and Evans, 2018).
Analyse the threats and opportunities that face SMEs in an increasingly competitive global
environment.
There are various challenges as well as opportunities in front of Barclays in global
business world this is because in global business world there are number of industries rules
regulations and policies which have to be followed by Barclays to perform their business
activities. Some of the threats and opportunities are mentioned below:
SWOT analysis
Is that Framework with your brother organisation to identify strengths weaknesses of
opportunities and set within the micro environment of the organisation where it can take

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different diseases related to policies and procedures within the organisation to survive in
competitive environment.
Strength
Innovation: innovation is a major strength of small scale industry which also help
them in installation of organisation as they can now prefer different type of functions because
of innovative ideas and attractive products.
Support from government: one more strength of small scale industries in the process
of internationalisation is support from the governments. this is because small scale industries
are contributing towards the economy in and greater ratio compared to Other industries. this
attracted the attention of the government towards small scale industry and help small scale
industries in increasing their market by the support of government.
Weakness
Small scale level: the major weaknesses of small scale industry is the small level this
is also impact on the resources of the organisation as the difficulties in arrangement of
finance as well as other resources which are required to functioning within the competitive
environment for gaining advantage.
Opportunities
Improvement in revenue collection: by performing the operations within global level
of organisation with this is because they are not selling beyond their regular market which
also increase the cells of products as well as explain the market of organisation or small scale
industry. This directly impact on the revenue increases the sales will bring increase revenue
to the organisation.
Diversifying company market: company can easily diversify its market by performing
at international level where it can easily self its product through different markets of different
countries. This will help Barclays in diversifying its product as well as attracting new
customer where we can easily sell their products and services by combining all the resources
within current places (Schreinemachers, Simmons and Wopereis, 2018).
Threats
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Legal challenges: there are various government institutes and authorities within the
market you have found different legal rules regulations policies and procedures which have to
be followed by each and every organisation within the market where they are going to launch
their business or doing their business currently (Literat, 2017) .is legal issues related to tax
laws trade and tariff loss and different regulation activities for conducting business
operations. These rules are changes according to the nature of business but company have to
clearly identify these rules and make policies and procedures for doing business in an
appropriate manner and saving style from legal activities on liabilities.
Communication and technology: there is continuous development within the
technology as well as communication languages within the market by the changing of nation
are using the international trade for as it is important for these organisations to clearly
identify the knowledge and technology in which is going to be used in the particular nation
where the organisation is working to expand its business. it is a major in front of Barclays as
they have to perform separate functions for identifying the communication channel as well as
technology for selling their products in international market. These challenges must be
clearly identify for increasing the volume of company as well as growth within global market
(Fang, 2016).
TASK2
Determine and analyse the advantages of international trading blocs and agreements.
International trading blocs and agreements are continuously increasing and
developing by the increase the concept of globalisation within different economy of the
world. Trading blocs are usually those groups of countries in specific region which are
famous for managing and promoting their trade activities in combination. OPEC, G7 and
many more are the common example of these trade blogs. Direction advantages of trading
and blocks and agreements which are mentioned below:
Attract FDI: trading blocs or international trading agreements always attract foreign
direct investment this is because they are reading in a combination form where there is
elimination of competition within them and this make it easier for investor to invest in this
type of agreements because they generally doesn't feel for the market risk is low within this
type of formations (Neaime, 2016).
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Trade effects: these are also helpful for organisation as well as customers because
these agreements reduce the negative impact of trading. Like because of selling differently
the companies can conflict on prices which can impact negative on different functions as well
as revenue of organisation. Also help organisation in maintaining the low cost of production
where they can easily control the cost by combining technology of each other (Chen, Kim
and Kohli, 2017).
Technology transfer: by working in a group there is sharing of different ideas
technologies and innovation within the market. Technology transfer is the mean key of
success of these types of trade agreements and blocks where different organisations can get
the benefit of technology, the share technology as well as gain competitive advantage within
the market.
Trade block agreements:
The trade bloc agreements can be defined as those bilateral trade agreements between
different countries for smoothening and facilitating easy reading activities within their
Nations. It can be easily understood from the European Union example where they are
collectively selling products of 30 separate international organisations from different area of
Europe. These trade agreements are generally of two type where there are free trade
restrictions for some tariff control. Disagreements include those politics and rules which are
related to investment ordination competition as well as reducing the effects of labours in this
time.
Explain the various tariff and non-tariff barriers that exist in the international trading
environment.
There are various opportunities in front of small scale organisations within the global
business world where they can increase their market shares as well as promote the different
products of organisation within global market for getting success (Rahman, Zailani and
Musa, 2017). But these opportunities there are some trade restrictions and tariff of sections
which exist within the global trading environment in front of organisation. These are
described below:
Tariff barriers:
For example: Barrier imposed by American government on the Chinese product where it
charges duty on all Chinese products.

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Transit duties: these are those taxation policies of different governments within the
competitive world which are related to products and services of organisation and arise when
they are transmitted from one country to another.it is one of the major barrier in front of small
scale organisations when they are operating on international level because they have to
comply with these and formulae different policies about that.
Export tariff: it is also a problem in front of Barclays to manage the tariff which is
imposed by different government on product and services transferred by the organisation
from one place to another. Increase the cost of production within the organisation as well as
act negatively on revenue of organisation (Jain, Kothari and Kumar, 2016).
Non-tariff barriers:
For example: licensing imposed on the products which include high level of medicine drugs
as well as impact on human body.
Import quotas: it is a trade restriction in front of organisation which is arises when
government imposes the quota on their import. There are various Moves taken by the
government because of maintenance of balance of trade within the country but it impact on
Barclays because they have to face different issues related to profitability and functioning.
Voluntary export restrictions: these are those restrictions which are developed by the
organisation because of unfavourable economic conditions of changes in the price of goods
and services because of inflation and deflation rates. These impact negatively on the business
of Barclays because they have to see because of closure of different operations related to
internationalisation.
Licences: sometimes because of government policies and regulations company have
to take permission from government institute regarding their products and services. This
impact negatively on the form as they have to close their operations for the time which incur
for licence about their goods and services (Fforde, 2019)
This can be seen that, Barclays has to face different problems related to non-tariff tariff
barriers.it is recommended to organisation that they have to follow them for getting success
as well as reducing legal liability.
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TASK3
Determine the advantages and disadvantages of importing and exporting and how to secure a
deal
Basic Importing Exporting
Advantages Important will have the
Barclays in increasing its
business as well as purchasing
from material for the business at
lower cost from different
countries.
import provide the facility to the
organisation where they can
improve their services as well as
provide the battery quality
products to customers
The major advantage of export
is that company can increase
its business to the global world
where it can sell its product to
different countries and earn the
money in foreign reserves
which will help company in
increasing its share (Gugler,
2017).
Exporting will also help
company in increasing the
employment opportunities
within the economy.
Disadvantage Import of goods and services
can also cause negatively on the
cost of the organisation as
sometime it get costlier for the
organisation to import the
resources from different nations
because of some barriers or
other trade restrictions
(Ogechukwu and Azubike,
2016).
important and also impact
negatively on Barclays as they
have to operate with low capital
within the developing economy
Exporting can be negative for
the organisation in sometime
as exporting reduces the value
of the products within different
countries because of some
factors related to cost of
transportation and other.
Export can also impact on the
goods and services of the
organisation as a small and
medium organisation of
various different kinds of
issues.
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which can impact negatively on
the process of importing as
company can have to import at
higher prices because of
inflation within the exchange
rates.
For securing a property dealer organisation can use both input and export policy
where it can use import when it is getting the cheaper products raw materials for the
production of different products. On the other hand, it can use export for increasing the
revenue of the organisation by decreasing its disadvantage and combining all advantage
together to get a proper competitive advantage within the market.
Explain the differences between merchandise and service imports and exports
Difference between merchandise and service imports and exports
Merchandise imports and exports Service export and import
It include the export and import of tangible
goods which are send out of the country by an
organisation to other country to a different
organisation.it include import and export of
goods which are brought into the country and
sell it to different country. For example a
contractor in UK send toy action figure from
UK to United States it is a merchandising
import and export.
When an organisation import and export
services rather than goods then it is known
as service export and import. It includes
non-product international small scale
enterprises or individual receive payment.
Small scale enterprises or individual receive
payment after making their services export
to different countries. The company of the
individual paint is making a service as an
import. For example and American tourist
stay at the hotel in London then the hotel
receive the payment for its services which
can also termed as services import and
export (Solheim, 2016).

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TASK4
Evaluate the various methods in which SMEs can tap into international markets.
Due to increase of globalisation as well as international concept there are various
methods which can be adopted by the small scale enterprises to get into the international
markets and sell their products and services some of these methods are mentioned below:
Joint venture: is the most common method which is used by different small scale
enterprises as well as big companies to create a base with in different nations and use the
concept of internationalisation. here Barclays can tie up with different organisations where
they can easily cope with their technology and know the market for building there separate
chain within these markets.
Licensing: when organisation is dealing in some specific factors which are related to
specific drugs or other restricted items then it have to of the licence from the country where it
want to start the work. Barclays can use this method where there is requirement of licence for
starting the operation within these can type of countries.it is a costlier method as there is
some cost which have to pay for acquiring the licence as well as some rules and regulations
must be fulfilled by the organisation (Longin and Würschum, 2016).
Exporting the product: assemblies can also attack a method where they can export
their products and services to their customers on by the use of online or telephonic booking
methods this will help the organisation in identifying different opportunities as well as
increasing their business for longer period of time. This will also help the organisation in
acquiring the findings services according to their requirements where they can easily export
their services and products to customer.
These all are the methods which can be used by small scale enterprises for increasing
their businesses to the international level where they can expect it for increasing the market
share. Joint venture is best suitable method for the Barclays organisation as it can use its
where it have to invest low amount of resources as well as it can easily identify a proper
supply chain of the organisation which is working in the market from past times.
Compare and contrast the various ways SMEs can tap into international markets, assessing
the pros and cons of each method
It is important for small scale enterprises to clearly identify different aspects of the
business as well as internationalisation where they can minimise their cost and use the
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resources effectively (Izberk-Bilgin and Nakata, 2016). There are some pros and cons which
are mentioned below related to the various ways which can be adopted by the small scale
enterprises for tapping their business to international markets.
Pros
This health organisation in attracting more customers as it can work at a global level
where it can attract large number of customers buy the products and services.
This also wearing economy of scale with small scale business as they can now
produce at larger level which ultimately helps them in increasing the economy of their
scale.
Increase market share of different business enterprises and Barclays as they can now
increase their market to global level from one country to another.
Cons
Increase the capital requirement of Barclays as joint venture expanding licensing and
many more function required huge amount of finance for starting the business and
expanding it to global level.
Organisation also deals with different cultures and backgrounds of different people
which can act negatively on the flow of goods and services in different economy.
Compare and contrast between various methods
Basic Joint venture Licensing Exporting the
product
Meanin
g
It is the methods which are
used by the organisation for
internationalisation where
they can join their hands with
other organisation which are
trading in an nation
organisation want to expand
its business.
Licensing is the method
which is used by the
organisations for
international icing their
operations by the help of
taking licence from
respected government
legal authorities in the
nation where they are
going to launch their
This method
includes the
process of
exporting the
products to the
Nations where the
organisation wants
to expand its
business.
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business.
Scope The scope of this type of
method is higher for small
scale businesses we can easily
coordinate with other
organisation by the help of
their innovative products and
ideas.
This method is have
limited scope as there are
some restrictions on
licences of products
which are hazardous for
the human life.
this method have a
vast scope as there
are various
processes which
can be followed
by the
organisation while
adopting this
process as well as
it provide a large
market cover.
Benefits This is beneficial for the
organisations which are
trading in small scale level as
coordinate with large scale
organisation in the nation
without wearing high court on
development of supply chain
other resources.
This method various
benefit to the small scale
enterprises after opting
the licence from the
government it can charge
the prices according to
their needs which focuses
on higher profits.
There are various
benefits of this
method as it
provides different
services to the
organisation
where it can
increase its market
as well as cover
large market by
selling product to
different nations.
CONCLUSION
It can be concluded from the above mentioned report that Barclays are important part
of global business environment.it can also see that there are various type of methods which
can be adopted by Barclays to gain the advantage within global market by expanding their
business operation. It is analysed that there are various advantage of international trade blocs
and agreement like foreign direct investment and reduction in negative impacts which will
help an organisation to increase its business at global level. Organisation can also use the

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goods and services export and import policy which directly help it in gaining advantage and
selling its product by increased market share
REFERENCES
Books and journals
Adeola, O., Boso, N. and Evans, O., 2018. Drivers of international tourism demand in
Africa. Business Economics, 53(1), pp.25-36.
Chen, S., Kim, Y. and Kohli, C., 2017. A Korean, a Chinese, and an Indian walk into an
American bar: Tapping the Asian-American goldmine. Business Horizons, 60(1),
pp.91-100.
Fang, E.S., 2016. Three decades of “repackaging” Islamic finance in international
markets. Journal of Islamic Marketing.
Fforde, A., 2019. From plan to market: The economic transition in Vietnam. Routledge.
Gugler, P., 2017. Emerging countries’ country-specific advantages (CSAs) and
competitiveness of emerging market multinational enterprises
(EMNEs). Competitiveness Review: An International Business Journal.
Horn, S.A., 2016. Subsidiary capacity building in emerging markets: How Japanese MNEs
sequence market entry and development strategies in India. Thunderbird
International Business Review, 58(1), pp.55-74.
Izberk-Bilgin, E. and Nakata, C.C., 2016. A new look at faith-based marketing: The global
halal market. Business horizons, 59(3), pp.285-292.
Jain, N.K., Kothari, T. and Kumar, V., 2016. Location choice research: Proposing new
agenda. Management International Review, 56(3), pp.303-324.
Literat, I., 2017, January. Tapping into the Collective Creativity of the Crowd: The
Effectiveness of Key Incentives in Fostering Creative Crowdsourcing.
In Proceedings of the 50th Hawaii International Conference on System Sciences.
Longin, C.F.H. and Würschum, T., 2016. Back to the future–tapping into ancient grains for
food diversity. Trends in plant science, 21(9), pp.731-737.
Neaime, S., 2016. Financial crises and contagion vulnerability of MENA stock
markets. Emerging Markets Review, 27, pp.14-35.
Ogechukwu, O.S. and Azubike, J., 2016. Evaluation of the Contribution of Non Oil Revenue
to Government Revenue and Economic Growth: Evidence from Nigeria. Journal of
Accounting and Financial Management, 2(5), pp.41-51.
Rahman, M.K., Zailani, S. and Musa, G., 2017. Tapping into the emerging Muslim-friendly
medical tourism market: evidence from Malaysia. Journal of Islamic Marketing.
Schreinemachers, P., Simmons, E.B. and Wopereis, M.C., 2018. Tapping the economic and
nutritional power of vegetables. Global food security, 16, pp.36-45.
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Solheim, M.C., 2016. Foreign workers and international partners as channels to international
markets in core, intermediate and peripheral regions. Regional Studies, Regional
Science, 3(1), pp.491-505.
Trudeau, C. and McLarney, C., 2017. How can banks enhance international connectivity with
business customers?: a study of HSBC. IUP Journal of Business Strategy, 14(2).
Wadhwa, P., McCormick, M. and Musteen, M., 2017. Technological innovation among
internationality active SMEs in the Czech economy. European Business Review.
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