Executive Summary The report examines the issues faced by the project manager in Fletcher Building, New Zealand. The Fletcher Construction Company limited is incorporating in New Zealand which specialises in undertaking big construction projects across the country. Fletcher Building was formed with the split of Fletcher Challenge. Since than, the organisation undertaken various small to big projects. In the report it was found that time and cost were the core issues that affects the construction project undertaken by the organisation. In this context, proposed solution has been provided which includes transformation in organisational structure, articulation of roles and responsibilities of team members and providing financial expertise to project manager so that the discrepancies between construction division can be eradicated. Through observation, project manager can ensure that issues and problems has been resolved ultimately.
Table of Contents 1. INTRODUCTION.......................................................................................................................1 1.1 Company Overview..............................................................................................................1 1.2 Business case for restructuring..............................................................................................2 2. Literature Review.........................................................................................................................4 2.1 Overview of Construction industry.......................................................................................4 2.2 Issues faces by Construction Industries...............................................................................5 2.3 Strategies developed by Construction Company to overcome the issues............................6 3. Analysis and Restructure.............................................................................................................7 3.1 Design Restructure................................................................................................................7 3.2 Monitoring.............................................................................................................................9 4. Conclusion...................................................................................................................................9 BIBLIOGRAPHY AND ANNOTATION.....................................................................................11 APPENDICES...............................................................................................................................14
1. INTRODUCTION 1.1 Company Overview The Fletcher Construction Company limited is incorporating in New Zealand which specialises in undertaking big construction projects across the country. James Fletcher senior who was the founder of Fletcher Groups, commenced building business in 1908 along with his brother William John Fletcher and Englishman Albert Morris. The name of firm was Fletcher and Morris which later changed to Fletcher Bros. The company first constructed a house in 1909 still existed and present for local public in Dunedin (Chang-Richards and et.al., 2017). In 1919, the firm eventually registered as limited liability company and started taking small to medium size construction projects. In 1925, management shifts its headquarter to Auckland and Fletcher construction became the first subsidiary ofFletcher Holding group in 1940. In 1942, James Fletcher Junior became the managing director of the company as his father resigned to assists New Zealand war efforts.By being new managing director, Fletcher Junior emphasis on developing organisational building products manufacturing divisions with Fletcher Construction retaining the core construction business. In 1981, Fletcher Challenge a new firm was born out from merger of Fletcher Holdings with Challenge Corporation Limited and Tasman Pulp Paper Limited. In 2001, Fletcher Building was formed with the split of Fletcher Challenge. Since than, the organisation undertaken various small to big projects which includes Sky Tower (finished in 1997), Westpac Stadium (finished in 1999), Northern Busway, Auckland (finished in 2002), etc. There are various issues and contingency factors which affects the overall effectiveness of the construction project or building. As a construction project manager, one has to determine every aspect which could potentially affects on the quality of construction work. Project manager at Fletcher Building supervises project engineers, safety, project superintendents and team members. The issue faced in the construction and designing department was of time and cost which eventually affects both the organisation and construction project. The issue identified in the communication hierarchy of procurement or suppliers and project manager. Time increases dueassuppliershavetocommunicatetoprojectsuperintendentsandthentheyfurther communicate to project manager. The delay in project affects the reputation of company and also questions skills and abilities of project manager. As Fletcher Building is one of the reputed construction company of New Zealand, project manager must consider these contingency factors and construct precise strategies in order to overcome and resolve these issues. In this context, the 1
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report will provide extensive understanding about the issues, a robust analysis will be carried out in the study to determine the structural and design changes of company and eventually suggestion will be provided to ensure the new structure will be able to eradicate the issues effectively. 1.2 Business case for restructuring Evolution of Fletcher's project management department Since 2001, when Fletcher Building commenced its business, the senior management was determined to provide quality and effective construction projects to their prospective clients. In order to become the leader in construction sector of New Zealand, the management of Fletcher had devised precise strategies and plans which were based on 5 year strategic planning that helps them in attaining their desired goals and objectives. The recent project completed by Fletcher's Building was construction of Fergusson Wharf in 2017. It is located in Auckland it consumes NZ $41 million for completion. In order to enhance the stability in the construction project, top management formulated appropriate organisational structure based on divisional organisational hierarchy.DepartmentssuchasConstruction,Procurement,Engineering,Finance,Human Resource and Marketing are divided into sub-categories which is supervised by respective managers. Fletcher building works in more than 40 countries and provides expertise in quality construction projects, buildings and construction products (Chancellor, Abbott and Carson, 2015). With over 21000 employees working collectively and collaboratively, the management of firm able to attain the apex position in the market place. In the project division, project manager is head manager who has to supervise project team, superintendents, health and safety officers and other specialists worker like information and technology. Project manager has to deal with many employees in Auckland division in order to enhance the harmony and motivation of employees within the workplace. Despite of having effective team and robust organisational structure, Fletcher Buildings faced undesirable disruptions which affects the overall productivity of the company: ï‚·In 2018, Fletcher Buildings declared the loss of NZ $608 million and its chairman decided to step down noting shareholders demands for accountability(Refer Appendices A.3). Due to underperformance of team and underestimation of time, the firm faced 2
heavy loss of NZ $292 in 2017 in construction of many large scale projects including Justice Precinct in Christchurch and new international convention centre in Auckland. ï‚·Fletchers Building projects divisions faced issues due to miscommunication with the procurement division. This increases the time and cost of project which was undertaken by the organisation in 2014. Structural Causes Dueto aboveturmoil'sFletcher'sfaced following key disruptionsimpacting their structure and bottom line: Delay in new projects due to lack of team performance In 2018, NZ $292 million haemorrhage to Fletcher's building affects the construction and project divisions drastically. With this respect top management at Fletcher's prefers to avoid taking new projects. Top management strictly directed the project division to finish the existing projects as they were beyond the deadlines. From the organisational structure of project division it was identified that due to long communication network from procurement to project manager, inbound of resources got delayed(Refer Appendices A.1).However, at times of undertaking newprojects,projectmanagerfacedseriousfrustrationtotakeorderonrawmaterial procurement from suppliers which results in confusion and non-cooperation (Khodeir and Mohamed, 2015). The confusion indeed results in consuming more time and thus eventually, project manager fails to complete the project on or before deadline. Lack of coordination in Construction and Finance Department Managing cost is yet another crucial aspect while undertaking construction or building project.Projectmanagerneedstoestimatevariouscoreandmiscellaneouscostsbefore commencing on the project. Fletcher Building financial division is led by senior financial executives whom project manager has to coordinate with in order to obtain budget. There were time when undertaking big projects, discrepancies arose between project manager and financial executives regarding costs and budget. This issue often increases the cost and time of the project as top management has to intervene in order to eradicate the discrepancies and resolving the issue. Delayed in construction project affects the overall brand reputation and goodwill of company in the market (Rajeh, Tookey and Rotimi, 2015). It also affects the profits of the company and provides greater opportunities to competitors to snatch away the clients of Fletcher Buildings. The organisational structure of Fletcher Buildings have loopholes which generates 3
issues like this witiin the organisation. In order to attain the desired goals and objectives set by the top management, project manager requires a financial specialist under his supervision who can present precise and adequate information regarding cost and financial planning of project. 2. Literature Review 2.1 Overview of Construction industry. According toChowdhury, M and et.al., (2016), the construction industry of New Zealand remain strong even population growth slows. The growth of construction company is depends on increasingpopulation.Thereisnotimpactofgrowthofpopulationontheactivitiesof construction. In coming years, the activities of construction company will be expected to remain stronger. In the activities of business of construction company there are high fluctuations. The construction industry covers general construction as well as construction trade services. It was recorded that the construction industry of New Zealand registered as an average annual growth of 7.45% in 2012-2016 (review period). Government of country has given high support to the construction companiesingovernmentinvestmentssuchasbuildingof infrastructurefor transport, industrial parks, residential building and healthcare facilities. As per the Chang- Richards and et.al., (2017) it was stated that the expansion and growth of construction companies in New Zealand will be continue in coming years (2017-2021). Governmenthasenormouscontributioninthedevelopmentofinfrastructurefor transport, energy and utilities facilities. It was recorded that government of country is going to spend NZD 157.9 billion in the development and growth of networks of transport, infrastructure of reliable electricity, pipelines of clean drinking water, infrastructure for telecommunication, hospitals and schools by 2025. Thus, in the coming year's construction company will be grows with high rates which are 4.04%. Chancellor, Abbott and Carson, (2015)said that construction company is not a single entity and does not carry out one role. There are various activities performed in construction companies. Companies belonging to the industry of construction are of large scale multitasking agencies that incorporate a plethora of human capital and machines. There is sustainable growth forecasted in the growth and development of construction industry of New Zealand. As per theChang-Richards and et.al., (2017)in New Zealand, the construction industry consist of everything from small business and self employed sole traders by large constitution companies as well as multi-national players.It was seems that construction company will be more grow in coming time as government of country is focusing on providing 4
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affordable houses to people which drives the growth of construction companies. About 100,000 houses are completed by 2025. Apart from this, company is also focusing on building and expanding metro lines in some cities of New Zealand. By 2020, government is going to increase the capacity of metro lines in Auckland which is a great opportunity for construction companies of New Zealand. Thus, there are many opportunities for construction companies to develop and grow more by taking advantages. The statical data of construction industry of New Zealand is very effective and good as compare to other industries as this is a developed country and government always tries to spend heavy fund in more development of nation that automatically increases the profit of construction companies. 2.2 Issues faces by Construction Industries. As per the Rajeh, Tookey and Rotimi, (2015) it was stated that issues and challenges are very normal in every industries. Construction industry is also facing issues and challenges such as lack of productivity, deficiency of skilled labours, differences of generations, challenges in adoption of technology, complexity of project, lack of communication, objection on project performance, game of blaming, unreliable contractors, safety concerns and many other issues. These are all the challenges that are faced by construction industries. It was noticed that productivity of construction companies are remaining in a stagnant situation. Companies is also facing trouble in easy entry of other companies as it is not difficult in construction company to enter as because in current situation it is highly saturated market. The profit of company is shrink by entry of new companies that resulted in stagnant productivity. Another challenge that industry is facing is complexity of construction project as every year there is high demand of construction company. Complicated and new design bring the biggest challenge for building industries. If organisation sign too many projects than it is also very difficult for them to complete and this resulted in heavy loss to company. Le and et.al., (2014),stated that, opportunities for company will rise with the increase in the project complex nature. It is very difficult for company to keep up with increase in complexity of project where companies are moving in thin margins of profit. 35% of the big projects in the industry are accomplished and delivered according to the signed budget. Only 15% of complex projects are completed on time rather are delayed. Further more, the most common challenges that construction company is facing is lack of skilled employees, lack of communication. They find very difficult to find experienced workers that resulted in risen of 5
safety issues. Construction companies requires spending more on giving training to there employees. Lack of communication is also very emerging issue as it increases mistakes and errorswhichresultedinincreasingofcommunication.Itonlyhappensonlybecauseof communicationbreakdown.Afterwards,constructionindustriesarealsofacingissuesof adoption of technology.Zhou, Goh and Li (2015), said that, the building industries are completely transformed by the development of technologies. There are some technologies which are very essential for companies to apply such as integrated collaboration, cloud based software and mobile project management. In order to implement those technologies it is very important to give special care in implementing new technologies. By implementation of new and developed technologies company can achieve its goals and objectives in effective and rapidly. Last but not least,gameofblamingisoneofthepopularchallengesthatcompaniesusuallyface. Construction company does not always be perfect and smooth. A small mistakes leads to pointing towards each other like contractor blames on sub-contractor, engineer blame on owner and vice versa. 2.3 Strategies developed by Construction Company to overcome the issues. Walker, (2015) stated that, challenges and issues are very normal in today's era. No company can leave without facing difficulties. Thus, to overcome these issues, companies has to make some strategies such as organizing training programmes, use of the best communication channels, giving guidelines for safety measuresand many other strategies.Trainingand development programmes is the best strategies that solve many issues like lack of skilled labours, lack of communication etc. The knowledge and skills of labours will raise by giving training to employees at regular basis. Company should hire experts so that it will give a great advantages to employees as well as to company too. Training programmes has many benefits as company can make learn and understand how to work, how to reduce mistakes, ways to improve communication and safety measure too. Apart from that, Company should have proper structure like employees should know whom they have to report. By implementing systematic hierarchy resulted in controlling of mistakes and errors. According to Le and et.al., (2014), coordination and cooperation also plays a vital role in overcoming the issues. It is very important that there should be a proper coordination in between finance manager and project manager so that there is no delay in completion of project. Proper flow of fund is very necessary for smooth flow of functions and 6
operations. Another than that, it also very important that there should be proper implementation of technology so that company can overcome many issues like delays in project will be solves by implementing new technologies so that work can be fast and productive, errors and mistakes cane be minimised by applying developed technologies. Zhou, Goh and Li, (2015)said that, in construction company there should be efficient manager and leaders that choose or select the best project. It can only be done by analysing regular pace of completion and working. If company have proper structure than it will solve the problems of delays as well as it also overcome the issue of committing too many projects. By all these strategies's construction company can overcome many issues and difficulties and Thus increases there productivity and profit margin. 3. Analysis and Restructure 3.1 Design Restructure Need for restructure After analysing the business case of Fletcher Building following key concerns are noted to rectify the Construction division hierarchical design. 1.The current hierarchical structure at Fletcher Building construction division is vertical where communication flows from top level to bottom level and vice versa (Refer Appendices A.1). For construction division, project manager needs prompt response fromthequeriesandthistypeofhierarchicalstructuredoesnotunderpinrapid transmission of information. 2.The tall hierarchy is a major obstruction for project manager which consumes much of histimeinarticulation,documentation,transmissionofinformationandapproval process. 3.Lackofcross-functionalcoordinationduetoinadequatespecialistsofficerunder supervision of project manager often creates discrepancies within other divisions and departments. 4.Job roles and responsibilities of team members are not explicitly defined which creates confusion and exasperation between team members and subordinates at middle level. 5.Lack of precise communication between team members and project manager due to stricter hierarchy affects the quality of work and negatively impact on the morale of staff and supporting team members. Proposed Solutions 7
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From the analysis of business case and identifying the need for restructure, below are the proposed solutions to Fletcher Building construction division: In order to reduce time and cost, top management is recommended to transform the organisational structure for construction division in precise manner so that procurement orsupplierscandirectlyinteractwithprojectmanagerinordertoenhancethe procurement of resources and raw materials. For reducing the discrepancies between team mates, the project manager needs to explain the roles and responsibility of each member and their superiors so that they can work in more collaborative and collective manner (Guo, Yiu and González, 2016).Project manager requires account specialists under him in order to articulate the precise information to the financial department of company. Accounts specialists would be efficiently able to provide precise information to financial manager on the basis of which budget can be allocated to projects division. This will further eradicate discrepancies between financial executive and project manager. Benefits of new organisation structure and propose strategies Fletcher Building have faced tremendous loss in year 2017 which affects the construction division and reputation of the firm. Due to lack of effective cross-functional communication, lack of team performance and vertical organisational structure negatively impacts on the growth and development of the firm. By implementing about strategies in precise manner, management could cope up with the issues effectively. The new organisational structure for construction division helps in obliterating the communication barriers and time consuming process for both procurementandprojectmanagers(ReferAppendicesA.2).Thereasonforshifting procurement and suppliers from organisational hierarchy is to reduce the hurdles and increase the pace of communication between project manager and procurement officer. Furthermore, by including accountant or accounts specialists under project manager will benefit both the project manager and financial executives. Accountants will be able to provide precise and right information by using appropriate terminologies which can be comprehended by the finance department (Walker, 2015). Thus, this reduces the frequent conflicts and discrepancies between both the department. In order to motivate team, project manager needs to give redundant efforts by explaining them their roles 8
and responsibilities effectively. This will reduce the confusion between team members and construction project can be undertaken effectively and efficiently. 3.2 Monitoring For ensuring implementation of new structure, project manager must communicate with top management directly and provide them blueprints and estimated results after implementation of new organisational structure. After approval of top management, project manager needs to make necessary changes within the division and articulate it to the team members regarding the change. Afterwards project manager has to monitor the new organisational structure and evaluate the difference in effective and efficient manner (Zhou, Goh and Li, 2015). In errors in new organisational structure should be rectified within one week and manager than commence his activities afterwards. In order to evaluate, observation method, feedback, survey methods can be used by project manager where he can acquire reviews of team members regarding the impact of changes. After accumulating their responses, manager can evaluate whether the issues have been resolved or not. If issues are not resolved than project manager further needs to make necessary changes in the structure and ensure that problems can be eradicated permanently. The new organisational structure removes the hurdles and obstruction in communication process. It allows procurement officer where he can communicate with the project manager directly which helps in enhancing the inbound of raw materials. This will aid in reducing the time and cost of project and construction project can be undertake efficiently. Accountant or financial advisor under project manager will help him in managing the cost, financial decision and preparing budget plan that reduces the time of project manager and financial executive effectively (Chowdhury and et.al., 2016). Through this, the project manager will be able to improve the quality of work and reduce the discrepancies. If job roles and responsibilities are properly articulated than confusion between team members can be vanished. This will helps in improving the overall performance of team. The morale and determination of team members will raised and it will help project manager at Fletcher Building to carry out the construction project effectively and efficiently. 4. Conclusion In the conclusion it can be summarised that project manager in construction company has to face numerouschallengeswhileundertakingconstructionproject.WithreferenceofFletcher Building,NewZealandthisreportshowsextensiveunderstandingabouttheissuesand 9
challenges faced by the construction project manager during carrying out the project. The core issues identified in the study was related with time and cost which affects the quality of construction project. The present divisional hierarchy of Fletcher Building is vertical which increases the time regarding articulation and communication process. It was found that inbound of resources got delayed due to various process of approval and documentation at Fletcher Building. In order to cope up with this issue, new organisational structure has been proposed in the study. To reduce the disagreements between project manager and financial executives, accountant has been provided to project manager to manage cost and budget. Eventually, the was to monitor and ensure the resolution of issues has been mentioned in the study which would help the project manager effectively and efficiently. 10
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BIBLIOGRAPHY AND ANNOTATION Books and Journals Chang-Richards, Y. and et.al., 2017. Effects of a major disaster on skills shortages in the construction industry: Lessons learned from New Zealand.Engineering, Construction and Architectural Management,24(1), pp.2-20. The purpose of this paper is to empirically investigate the effects of a major disaster on the management of human resources in the construction sector. This article helps identifying the skills challenges posses by project manager in construction industry. Chancellor, W., Abbott, M. and Carson, C., 2015. Factors promoting innovation and efficiency intheconstructionindustry:AcomparativestudyofNewZealandand Australia.Construction Economics and Building,15(2), p.63. The article focuses on promoting innovation and efficiency in construction industry. In the article various issues and concerns have been discussed which affects the construction industry in New Zealand and Australia. This article helps in providing ways for improving the performance of construction companies in both the countries. Chowdhury, M and et.al., 2016. An overview of green supply chain management practices in Bangladesh construction industries. This articles focuses on using green supply chain management practices in order to preserve and protect the natural environment. In the article it was found that construction sector contributes major in environmental pollution. The article helps in providing details of responsibilities of project manager. Guo, B.H., Yiu, T.W. and González, V.A., 2016. Predicting safety behavior in the construction industry: Development and test of an integrative model.Safety science,84, pp.1-11. This study create and examines an integrative model to analyse the safety behaviour of construction worker in order to enhance the understanding regarding key climate safety factors 11
(i.e., management safety commitment, social support, and production pressure) and individual factors (i.e., safety knowledge and safety motivation) influence workers’ safety behaviour. Khodeir, L.M. and Mohamed, A.H.M., 2015. Identifying the latest risk probabilities affecting construction projects in Egypt according to political and economic variables. From January 2011 to January 2013.HBRC Journal,11(1), pp.129-135. The aim of this paper is to identify the latest top major risk probabilities in construction projects in Egypt.This paper helps in highlighting the top major risk probabilities in construction project which helps in carrying out the present study. Le, Y and et.al., 2014. Overview of corruption research in construction.Journal of management in engineering,30(4), p.02514001. This article focuses on the level of corruption in construction industry. This article helps in understanding the construction sector more effectively by providing detail knowledge and information about the sector. Rajeh, M., Tookey, J.E. and Rotimi, J.O.B., 2015. Estimating transaction costs in the New Zealandconstructionprocurement:Astructuralequationmodelling methodology.Engineering, Construction and Architectural Management,22(2), pp.242- 267. This article assists in analysing the transaction costs in New Zealand construction procurement. The unseen cost associated with the procurement and the process of procurement role of project manager has been succinctly defined in the article. Walker, A., 2015.Project management in construction. John Wiley & Sons. This book concentrates on all the aspect of project management in construction industry. It helps in enhancing the level of knowledge and understanding about the subject matter. This book highlights the concepts of organisation and construction process, clients and stakeholders and the project team. 12
Zhou, Z., Goh, Y.M. and Li, Q., 2015. Overview and analysis of safety management studies in the construction industry.Safety science,72, pp.337-350. This article concentrates on analysing the management of safety in construction industry. This study helps in underpinning various aspect of safety measures used in construction industry in order to enhance the safety within the sector. Online Focus,2018.[Online].Available through:<https://fletcherbuilding.com/assets/4-investor-centre/annual-reports/2018-annual- report.pdf> 13
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