Developing a Restaurant - Ethos Eat Drink

The assignment content presents a project plan for the construction of a new restaurant, 'Ethos Eat Drink', which aims to create a unique dining experience by serving high-quality food at reasonable prices. The project involves various milestones such as project initiation, construction of dining room, and implementation of parking area. The roles and responsibilities are assigned to team members including the project manager, finance manager, site supervisor, contractor, and risk manager. The project risks include improper budget estimation, improper project framework development, and improper risk analysis. The project feasibility is analyzed from technical, financial, and legal perspectives, and it is concluded that the project is feasible and cost-effective. The success measurements of the project include time, budget, and reducing planning time. The assignment also includes references to various project management books and articles.

Project Business Case - to be completed before the Project Plan –
Provides teams with an overview of the Project
General Information
Project Title:
Construction of “Ethos Eat Drink” restaurant
Brief Project
Description:
The project mainly aims at constructing restaurant named “Ethos Eat Drink” for providing
unique dining experience to the people of Australia. It is identified that the restaurant that are
situated within the region are very much costly therefore, the restaurants are generally
unaffordable for middle class people. Thus it is identified that construction of “Ethos Eat
Drink” restaurant in the region will be able in providing proper service as well as atmosphere
at an very much affordable price so that common people can utilize those services and can
enjoy dining.
Prepared By:
Date: Version:
A. Business Case:
The project mainly reflects on the construction of “Ethos Eat Drink” restaurant within Australia. The main aim of
constructing the restaurant is providing proper customer service as well as appropriate quality of food at reasonable
prices. It is identified that the restaurants that are present in Australia are quite expensive and as a result middle class
people faces difficulty in affording this restaurants. Thus it is quite necessary to have a restaurant that provides good
quality of food at an affordable price. Thus, the restaurant “Ethos Eat Drink” restaurant provides the facility of
customer service at an affordable price.
In order to construct the restaurant the project manager estimated appropriate budget and time. For proceeding with
the project it is quite necessary to have proper approval from the senior management. It is found that the estimated
budget of the project is around $3000, 000 and the project requires funding of amount $200,000. The SWOT
analysis that is analyzed below provides proper reflection about the success of the project. Thus the senior
management analyzes SWOT and provides and approves the project for further progress.
SWOT ANALYSIS
Strengths
 High quality of food
 Provides proper customer service
 Affordable price
Weaknesses
 Market competitiveness
 Relying on outdated point of sale
Opportunities
 Opportunity of growth
 Fining ways for generating new traffic
Threats
 Rising price of products
 Finding new suppliers
Project_Business Case.doc rev. 2/2/17 Page 1 of 7

Project Business Case - to be completed before the Project Plan –
Provides teams with an overview of the Project
B. Project Objective:
The main objectives of the project are as follows:
 To provide high quality of food as well as services to the people at reasonable price
 To attract huge number of people by providing wonderful atmosphere as well as service to the people
 To achieve appropriate level of financial growth within the restaurant
C. Assumptions
The assumptions that are made in the project are listed below:
Budget: The project manager assumed that around $3000, 000 is needed for completing the construction of the
restaurant properly.
Time: It is estimated that the time that is needed for completing the entire project is around 1 year. If the project
managers are unable to complete the project within 1 year then number of risks associated with the project will
occur.
Resources: The project manager assumes different types of resources including material as well as human
resources for completing the entire project successfully.
D. Project Scope
In scope: The in-scope of the project mainly includes:
 Construction of Ethos Eat Drink restaurant
 Incorporation of dining area, bar area, central heating zones as well as well-maintained parking area
 To complete the entire activities of the project within the year 2019
 To complete the project successfully within the budget that is around $300.000.00
Out scope: The out scope of the project mainly includes:
 To expand the construction of restaurant outside Australia
 To construct different branches of the restaurant
E. (Part A)Impact Statement – A Detailed Stakeholder Analysis
.
Internal stakeholders External stakeholders
Project manager Supplier
Finance manager Contractor
Site supervisor Sub-contractor
Plumber
Risk manager
Project manager
Finance manager
System planner
Project planner
E. (Part B)Impact Statement
Project_Business Case.doc rev. 2/2/17 Page 2 of 7

Project Business Case - to be completed before the Project Plan –
Provides teams with an overview of the Project
List the impact this project may have on existing systems or units
.
Potential Impact Systems/Units Impacted
Attract large number of customers Utilization of existing system
Increase competitiveness Use of traditional units for project
Create risk for other restaurants
F. Project Milestones
.
Milestones Deliverables
Project planning Formation of restaurant board
Project initiation Construction of dining room
project execution Construction of central heating zones
Project development phase Implementation of parking area
Closure phase
G. Roles and Responsibilities
Project Manager: The project manager is responsible of managing, executing, planning as well as controlling the
entire project. The project manager is mainly responsible of designing as well as applying appropriate standards of
project management. They also engages in preparing various stages of the properly.
Name Email / Phone
<Please Fill> <Please Fill>
<Please Fill> <Please Fill>
Team Members: The team members of the project mainly involves in performing different types of tasks which
are allocated for completing the project successfully by providing proper information to the project manager about
the issues as well as progress of the project.
Name Email / Phone
<Please Fill> <Please Fill>
<Please Fill> <Please Fill>
<Please Fill> <Please Fill>
H. Resources
Resource Constraints
Project manager $40
Finance manager $50
Site supervisor $60
Contractor $50
Risk manager $35
I. Project Risks
Risk Mitigation Strategy
Improper budget estimation Proper risk analysis must be done by the experienced project
managers for estimating the accurate budget for the project
Improper project framework development Proper framework of the restaurant must be created by taking
proper information by the designers so that the developed framework
would be appropriate.
Project_Business Case.doc rev. 2/2/17 Page 3 of 7

Project Business Case - to be completed before the Project Plan –
Provides teams with an overview of the Project
Improper risk analysis The risks that are related with the project must be analyzed before
the development phase so that the risk can be mitigated after
adopting proper risk mitigation strategies.
Improper management The project must be managed properly with the help of experienced
project managers.
Improper requirement gathering The project managers must be aware about the objectives as well as
goals of the project so that they can collect proper requirements for
the project.
J. Project Feasibility – Can it be done?
Technical / Technological: Yes, the project is possible and the project team leaders as well as other members
will provide same effort in completing the entire project successfully within the estimated time and budget by
mitigating the risks that are associated with the project.
Finance: The project is found to be cost effective as the money that is spend on the construction of the restaurant
can be easily received with interest after the restaurant will start its business. It is analysed that the restaurant serves
high quality of food at a reasonable service and as all the restaurant of that region is expensive, common people will
choose “Ethos Eat Drink” restaurant. It is identified that increase number of customers will reflect positive outcome
on the yearly revenue that is earned by the restaurant.
Legal: Yes, all the legal requirements of the project are generally meet in order to reflect that the project is
feasible. It is found that the restaurant construction do not conflicts with legal requirements
K. Success Measurements
The success measurements of the project include:
Time: The project manager wants to reduce the time of the project by 25 days and if the project will be completed
within that day then the project managers will consider it as a success metrics.
Budget: The project managers want to save $500,000 from the entire budget and if the project will be completed in
lower budget than estimated then the project will be considered successful by the project managers.
Reducing planning time: The project managers of the project want to reduce the planning time of the project by
5 days and they considered this factor as a success metrics. If the planning of the project will be completed in 45
days then the project managers will consider this as their success
L. Signatures
Team Members: (Print clearly please)
Student Name: _________________________________
Student Name: _________________________________
Student Name: _________________________________
Lecturer Approval: _____________________________
Project_Business Case.doc rev. 2/2/17 Page 4 of 7

Project Business Case - to be completed before the Project Plan –
Provides teams with an overview of the Project
References
Heldman, K., 2015. PMP project management professional exam deluxe study guide: updated for the 2015 Exam.
John Wiley & Sons.
hern, T., Leavy, B. and Byrne, P.J., 2014. Complex project management as complex problem solving: A distributed
knowledge management perspective. International Journal of Project Management, 32(8), pp.1371-1381.
Hwang, B.G. and Ng, W.J., 2013. Project management knowledge and skills for green construction: Overcoming
challenges. International Journal of Project Management, 31(2), pp.272-284.
Javed, S.A., Ahmed, F., Nawaz, M. and Sajid, A., 2016. Identification of the Organizational and Managerial
Characteristics of Organizations Operating in Project Conducive Environment–A Preliminary Study. Durreesamin
Journal, 2(1).
Joslin, R. and Müller, R., 2015. Relationships between a project management methodology and project success in
different project governance contexts. International Journal of Project Management, 33(6), pp.1377-1392.
Kaiser, M.G., El Arbi, F. and Ahlemann, F., 2015. Successful project portfolio management beyond project
selection techniques: Understanding the role of structural alignment. International Journal of Project
Management, 33(1), pp.126-139.
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley &
Sons.
Project_Business Case.doc rev. 2/2/17 Page 5 of 7

Project Business Case - to be completed before the Project Plan –
Provides teams with an overview of the Project
Project_Business Case.doc rev. 2/2/17 Page 6 of 7

Project Business Case - to be completed before the Project Plan –
Provides teams with an overview of the Project
Project_Business Case.doc rev. 2/2/17 Page 7 of 7