Overview of Business Grab N’ Go

Grab N’ Go
Healthy, Crispy and Fresh

Brief Overview of Business
• Grab N’ Go is a takeaway Vietnamese pork roll shop that
will open as a start up with few tables for dining purpose.
• The business will be located in Brighton Le Sands in
Sydney with main product and services will include
numerous types of pork rolls, fresh rolls and drinks for its
probable consumers.

Plans to Enter in Market
• Grab n’ Go will be positioning itself as the ideal place of
eating with tasty pork roll, under a warmly service and
reasonable price environment.
• Grab n’ Go plans to enter in the market by using social
media, contracting famous blogger and with grand simple
cost saving strategy.
• Grab n’ Go will do this by offering quality home style fresh
pork rolls and drinks made with quality ingredients.

Attracting customer:
• To attract the customers Grab n’ Go will provide them
with quaint surrounding within the wood tables and
checkered table cloth.
• Grab n’ Go will provide its customers with a relaxed
atmosphere and when the customers would walk into the
store they will be greeted warmly with smiles just as they
are arriving in home.
• Grab n’ Go will maintain a quality of food and service as
this will help in appealing customers.

Target Markets:
• Grab n’ Go will target neighbourhood families of Brighton Le Sands with
an average cost of food ranging from $6.99 to $12. With reasonable and
lower price these customers would prefer the products of Grab n’ Go over
the competitors.
• High-end single students will be the part of Grab n’ Go target customers
as they have sufficient money to regularly eat outside.
• Sydney is highly attractive city for tourists and the location in Brighton Le
Sands will be advantageous for welcome tourists in summer and winter.
With affordable price and menu Grab n’ Go will be the choice for tourists
when they seek an eating place.

Environmental analysis: Market
research:
• The restaurant industry is regarded as diverse and large business. Sales of restaurant
industry is projected to reach $780.1 billion by 2022 with the increase of 2.5% over 2018.
• The market research is based on standard industry code. It involves establishment which is
largely engaged in offering food services to consumers that order, served while seated and
pay after eating.
• The customer taste, demographics and income of consumer drive demand as the
profitability can vary based on effective operations and higher volume of sales.
• The Australian food industry comprises of more than 580,000 restaurants having a
combined yearly revenue of greater than $500 billion.
• Major participants include McDonald, YUM Brands, Taco Bell, Olive Garden and Darden
Restaurants.