Project development and implementation for strategic mangers

Project development and implementation
for strategic managers

Introduction
Introduction of the report is
The current research is based on new product launch project in which Nexus will play role of management
consultant for Unilever which wants to introduce new product in new market.
The project name is lunching of Aroma perfume of Unilever in UK market.
Study focus on various factors and activities which are required for development and implementation of
project:
• Financial Factor
• Marketing Factor
• Technical Factors:
• Cost
• Time scale
• Resources
• Quality
• Legislation
• Target market

Cont.....
Objective:
• To increase market share
• To increase sales of consumer goods.
• Estimated Cost: $100000
• Estimated Time: 5 months

Activity in months 1 2 3 4 5 6
Generation of Idea
Screening of different available options
Evaluation of idea
Analysis of Unilever business
Marker research
Implementation of idea
Commercialization