Challenges and Management Theories in Hospitality Industry

This presentation discusses the challenges faced by managers in the hospitality industry, particularly at Premier Inn(Edmonton). It explores the role of management theories in resolving these challenges and provides recommendations for effective management. The presentation also covers the impact of these challenges on the organization and suggests strategic actions for growth and success.

Project

Consultancy cover letter
The managing director
Premier Inn(Edmonton)
London
Management consultancy
This is to inform you that I am XXX management student consultant that provide several solution related to managerial issue
and challenges faced by firms operating in tourism and hospitality sector. I am currently working on research project related to key
issue and challenges of managerial due to changes and development in business environment and relevant management theories.
So, I will make best use of knowledge, capabilities and skills to find better outcome and results that could be fruitful in
identifying effective solution of problems. So, i will require approval of management to gather and analysis data and find relevant
and key information.
Thank you

Executive Summary
Management of people is one of the difficult processes as it have to coordinate and cooperate diverse
individuals to work as a team for achievements of common objectives.
This report has discussed about several management theories and styles that contributed in resolving
problem and issue faced by manager while performing its function in organisation.
 It has also covered information cause and effects of managerial challenges or impact of challenges on
Edmonton hotel.
At last it have suggested key recommendation that could be used by manger to cope up with issue or
challenges for growth and success of organisation.

TABLE OF CONTENT
Introduction
Research background and rationale
Research aim, objectives and question
Research methodology
Timeline
 SWOT analysis of management practices
Action plan and recommendation
References

INTRODUCTION
Hospitality and tourism is one of the growing industry as it
contribute in generating lot of revenue and employment
opportunities for local residents that are living in society.
There are numerous development and changes in external
environment which have created challenges for hospitality
manager to adapt particular strategy that could yield maximum
outcome.
 Range of Management theories and model helps manager to find
accurate steps that it can take in order to promote growth and
success of organisation (Popular Management Theories, 2020).

Research background and rationale
There are five most basic challenges that are faced by manager of Premier
Inn(Edmonton) while performing its several functions and activities such as
rapid changes in customers expectancy, keeping hotels updated with
innovative technologies, incorporating sustainability and cleanliness.
Technology is upgrading in each few seconds so it is difficult for manager to
adapt or make use of several innovative technologies in order to deliver
qualitative services to customers (Abah, 2017).
 Due to more alternative options available to customers to choose particular
hotels and resorts they started demanding more services at reasonable rates.
Thus, it is another challenges or key issue faced by manager of Premier
Inn(Edmonton).
 Tourism and hospitality sectors has caused great harm to natural resources
and climate of host country so people are forcing companies to take steps
towards sustainable management (Bolisani and Bratianu, 2018).

Research Aim, objectives and question
Research Aim
To examine or evaluated key managerial issues and challenges faced by Premier Inn(Edmonton) and existing management theories.
Research objectives
To analysis management theories, its importance and role in resolving problem and issues.
To identify cause and effect of challenges and issued faced by manager of Premier Inn(Edmonton)
To evaluted the impact of range of managerial challenges on Premier Inn(Edmonton)
To provide suggestion related to strategic action that could be taken to resolve problem (Festa and et.al., 2019).
Research question
 What is Contribution and importance of management theories in resolving key issues?
 What are cause and effects of managerial issues on Premier Inn(Edmonton)?
What is impact of challenges and issue on firm?
 What are strategic actions that could help in adapting changes in organisation?

Literature Review
As per view of Bolisani and Bratianu, (2018), There are different management styles and theories that are used by manager to
influence and handle wide range of people so that desired goals can be achieved in best possible manner.. There are number of
famous management theories that are also used like administrative, bureaucratic, human relation and systematic. Most of the firm
managers are making use of transactional, human relation, systematic theory, in contingency to manage diverse individuals and
contribute in growth and success of enterprise. Such as in contingency theory manager change its style as per situation and
circumstances so that employees are motivated to give their best for growth of firm. In systematic theory, a strict
procedure and steps are followed by manager in order to complete its task and contributed in achievement of company
goals.
From the point of view of Williams and et.al., (2017), there are number of challenges and issue that are faced by manager in
hospitality industry such as higher customers expectancy, sustainability and management of people that belong to different
believe, value and thinking. With increase in alternative options or hotels, restaurants customers have more switching
power to choose other firm for satisfaction of their respective needs. Manager is also facing challenges related to effective
management of brand in minds and hearts of customers so that company can grow and sustain for longer time frame.

CONT.
Yes, As stated by challenges and issue Khosravi and HUSSIN (2016), have both cause and affect in hospitality
industry all this changes trends forces organisation to invest time, capital in sustainable management of
resources or abide to ethical values principle while operating different functions. Effect is that company can easily
increase sales volume and profitability by meeting expectancy of customers in best possible way.
 Another author Sridhar (2017), illustrates some of the impact of range of challenges and issue on organisation
like it can lead to poor retention of hardworking and talented employees within firm. Less customers
satisfaction and profit margin as manager is unable to adapt to external trends in limited time frame and cost.
As noted by Adziska and Miceski, (2020), contingency is modern management theory that state that manager adapt its styles as per
situation or circumstance in order to manage and handle several individuals. It face lot of challenges in motivating employees as per
external changes due to difference in taste and preference of individuals. Therefore the main challenges that is face by premium inn
to handle diverse individuals as per changes in external trends and taste and preferences of people. It is relevant as it helps in
understanding key issue or managerial problem faced by Premium inn manager while completing its task.

It specify about research method that has been used to
find, analysis and interpreted above information like
qualitative approach is used as helped in deep analysis.
While Interpretivism is selected as it contributed in
integrating human interest into the study. The research
make use of inductive as no use of hypothesis.
22/12/20

Timeline

SWOT analysis of management practices
Strength
Strength of Manager of Premier Inn(Edmonton) lies in its
interpersonal skills that helps in maintaining good relationship
with customers.
Weakness
Bureaucratic practices have resulted in lot of wastage of time of
client.
Opportunity
It has opportunity to make use of other practices such as
encourage view of employees so that innovative ideas can be
brought within organization.
Threat
High switching power of customers is biggest threat for
organisation.

Action plan and Recommendation
Action plan
Recommendation
 On the basis of above discussion, there are few recommendation or suggestion for Premier Inn(Edmonton)
manager so that it can resolve its challenges or key issues. Such as:
Company should invest in new technology or recent in digital media to market or promote services of
firm to large number of individuals (Sridhar, 2017 ).
At the same time it has to more focused on customers expectancy or improve quality of services so that
customers retained their satisfaction for longer time frame.
Objectives Task Success
criteria
Time
Frame
Resources
To gain
competitive
advantage
s
Conduct
market
research
Crucial
data or
facts has
been
collected
Around 3-4
months
Internet, digital
technology and other
resources will be
required.
Company
can easily
adapt
Use of
contigency
manageme
Motivated
employees
in best
1 month Knowledge of current
situation and types
of employees leader

REFERENCES
 Abah, E., 2017. Administrative and Management Principles, Theories and Practice. LAP LAMBERT Academic Publishing.
 Adziska, V. and Miceski, T., 2020. CREATING INCLUSIVE AND MODERN LEADERSHIP IN ORGANIZATIONS BASED ON THE USE
OF THE MANAGEMENT THEORIES AND PRACTICES. Yearbook-Faculty of Economics, 20(1). pp.21-37.
 Bolisani, E. and Bratianu, C., 2018. The emergence of knowledge management. In Emergent knowledge strategies (pp. 23-47). Springer,
Cham.
 Festa, G., Rossi, M., Panahov, T. and Benvenuti, P., 2019. Business Management Theories and Practices in a Dynamic Competitive
Environment.
 Khosravi, A. and HUSSIN, A. R. C., 2016. CUSTOMER KNOWLEDGE MANAGEMENT: DEVELOPMENT STAGES AND
CHALLENGES. Journal of Theoretical & Applied Information Technology, 91(2).
 Sridhar, M. S., 2017. Schools of management thought. Retrieved from.
 Williams, A and et.al., 2017. Systems thinking: A review of sustainability management research. Journal of Cleaner Production, 148.
pp.866-881.
 Online
 Popular Management Theories, 2020, [Online]. Available through: <https://www.business.com/articles/popular-management-theories-
decoded/>.
 Top 6 Problems Hotel Managers Face, 2020, [Online]. Available through: <https://www.gourmetmarketing.net/top-6-problems-hotel-
managers-face/>.