Growth Strategy for Nisa Retail Limited: Analysis and Recommendations

Project

TABLE OF CONTENTS
INTRDUCTION.........................................................................................................................3
FINDINGS.................................................................................................................................3
Start-up processes...................................................................................................................3
Business concept and any sources of competitive advantage................................................3
Current level of demand and the competitive environment ..................................................3
Challenges of managing and running the business................................................................5
SME’s Internal strategy on growth and development............................................................5
Government support measures...............................................................................................6
CONCLUSON...........................................................................................................................6
RECOMMENDATION.............................................................................................................6
REFERENCES...........................................................................................................................7

INTRODUCTION
For attaining growth and development, it is important for the business organization
to effectively analyse the various factors which is required to be accounted for. In this
project, Nisa Retail Limited is taken as an SME which is currently operating in UK. Nisa
stores are the independently owned retail outlets. This report covers designing the growth
strategy for the company and is primarily based on the secondary research. The aim and
objective of the report is to carry out a detailed evaluation of the company and based upon
which development strategy is being formulated. Currently company is facing the challenge
of financial challenge along with the increase in competition in UK.
FINDINGS
Nature of entrepreneur
The founder of the business Peter Garvin and Dudley have established the business
in 1977 providing the grocery products and services to the customers in order to fulfil the
daily requirements. The entrepreneur are highly passionate and determined for the business as
over the years they have grown the business to newer heights where it has crossed
international borders and significantly developed as high quality brand which is being sold at
competitive prices through aggressive marketing strategies.
Start-up processes
 It was founded by Peter Garvin and Dudley. Garvin used to set sound system from
Jamaica in bars and pubs. Later he moved into the supermarket products. In the year
Nisa opened its new distribution centre for Scotland (The Nisa Story. 2021).
 The organization was funding using personal saving and by borrowing money from
the financial institutions.
 At the initial days of the start-up was very small in size with mere to peoples were
working together.
 In the context to the challenges which were being faced at the start were the financial
challenges and survive the tough competition in the market .
Business concept and any sources of competitive advantage
The main idea behind starting of this business Garvin was fascinated by the
supermarket products and was very eager to have his own supermarket and after meeting with
Ramsden would allow Garvin to see the potential of in his idea which resulted into opening
of Nisa Retail limited. The uniqueness of this business which makes it stand out is the higher
quality products at the lower price. This strategy being followed by the company helped it in