Planning and Execution for Levi Jeans

Running head: PROJECT INITIATION, PLANNING AND EXECUTION FOR LEVI JEANS TYPE 1
Project Initiation, Planning and Execution for Levi Jeans Type 1
Name of the Student
Name of the University
Author note

PROJECT INITIATION, PLANNING AND EXECUTION FOR LEVI JEANS TYPE 11
Table of Contents
1. Construction of a PM Plan for Managing Levi Jeans to Success................................................2
2. Criteria for Success....................................................................................................................11
3. Software used for Project Completion.......................................................................................11
References......................................................................................................................................13

PROJECT INITIATION, PLANNING AND EXECUTION FOR LEVI JEANS TYPE 12
1. Construction of a PM Plan for Managing Levi Jeans to Success
As per the problems listed in the case study regarding the market failure of the category
of jeans by Levi’s, a project would need to be managed for the company as per the five stages of
IPECC listed in accordance to PMBOK. The discussions of the five stages are as follows:
1. Initiation – During the initiation phase, the designers and project manager at Levi’s
did not focus on a particular section of jeans, which could become their brand indemnity for
people to recognize the brand. The company had also failed to project themselves among the top
75 global brands in terms of value according to the survey of Interbrand 2000 Brand Valuation
(Brandfailures.blogspot.com 2020). Other major factors of failure included the rise of their
competitors such as Benetton and Gap. Hence, during the initiation phase, the designers and
branding experts should form a particular aim for slim and narrow their brand focus on a
particular type of jeans known as ‘Silvertab’.
In context to the above discussion over the initiation phase, it can further be discussed
that the branding experts should collaborate with the project manager for detailing the budgetary
estimations based on the planning over the new set of jeans (Pmi.org 2020). Further the
marketing department should consider new plans based on using social media and considering
the use of online retail stores for branding their products. Hence, in order to complete the various
aspects in relation to the project, there should be a proper identification of stakeholders
responsible for performing the project works. The important stakeholders that would be
associated with the project are – project manager, marketing experts, branding experts, designers
and business decision makers.

PROJECT INITIATION, PLANNING AND EXECUTION FOR LEVI JEANS TYPE 13
The vision for the project initiated for Levi’s is based on determining the expectations of
client and then set a new strategy for narrowing down their focus over a particular variant of
jeans. The company should also focus over the strategies based on advertising their products to
customers in an innovative way that would attract the customers towards the brand and thus
Levi’s would be able to gain a better position in the global marketplace.
2. Planning – Based on the discussions in the previous phase, the branding experts
should devise a new strategy based on preparing the designs for the new jeans that would
become the brand identity for Levi’s (Brandfailures.blogspot.com 2020). However, some of the
failures that could be faced during the planning of activities for the project are that the brand
experts might fail to perform a detailed research and gain feedbacks from clients regarding their
demands and expectations. Another factor that could lead to failure is during the approval for the
project plan. The plan might not be felt suitable by the business decision makers, thus leading to
delays in starting over the project. Marketing and branding strategies over the project, if not
devised in a proper way could lead to serious results in failure of the project plan.