The paper reflects on the preparation of a “Statement of Work (SOW)” for the PHL company that is one of the Australian construction company. The organization mainly aims to enhance the customer as well as marketing service with the help of different multi-tiered approach for attracting new customers and additionally getting more share in the market. In order to achieve the objectives, the chief executive officer has mainly approved the redevelopment project of the website that will further redevelop the present PHL website.