Research on Project Management
Added on 2020-06-05
22 Pages5256 Words46 Views
Business DevelopmentFinanceLeadership Management
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PROJECT MANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1QUESTION 1...................................................................................................................................1Q.1 (A) Overview of the project background, objectives, scope, deliverables and constraints................................................................................................................................................1Q.1 (B) Identifying the manner in which project structure is related to the existing one of anorganization............................................................................................................................4QUESTION 2...................................................................................................................................4Q.2 (a) Presenting the work breakdown structure.................................................................4Q.2 (b) Presenting the rationale for determining work packages.........................................10Q.2 (c) Stating the importance of WBS in the planning process..........................................10Q.2 (d) Project manager’s skills...........................................................................................10QUESTION 3.................................................................................................................................11Q.3 (a) Estimating the requirement of resources for the concerned project plan.................11Q.3 (b) Presenting the budget that reflects cost associated with the delivering of work package..............................................................................................................................................12Q.3 (c) Stating the key skills of project manager.................................................................13QUESTION 4.................................................................................................................................13Q.4 (a) Risk identification and assessment...........................................................................13Q.4 (b) Stating the extent to which risk management is essential and helps in assessing thesame......................................................................................................................................14Q.4 (c) stating the skills that are required by the manager for managing project in a successfulmanner..................................................................................................................................15REFERENCES..............................................................................................................................16
Index of TablesTable 1: Project charter....................................................................................................................2Table 2: Activity plan......................................................................................................................4Table 3: Budget..............................................................................................................................10Table 4: Risk register.....................................................................................................................11
Illustration IndexIllustration 1: WBS..........................................................................................................................5Illustration 2: Gantt chart.................................................................................................................7Illustration 3: Network diagram.......................................................................................................8
INTRODUCTIONProject management is an important stream that covers various aspects which needs to beconsidered in resolving all issues. Activities are properly displayed with the hep of WBSstructure prepared by a project manager. This report emphasises on taking project on thelaunching of product in order to cater all the needs and expectations of all the customers in theexternal business environment. On the basis of the given case situation, Morrison has beenselected which is planning to launch fruit juice in the market. Focus of the report also lies onassessing all kinds of risks associated with a project as product development is one of theimportant step taken by an entity in boosting their existing market share. Budgetaryrequirements of a particular project will also get fulfilled as cost of all the tasks and activities areproperly analysed.Aim- To analyse the impact of product launching on the business performance of an entity. QUESTION 1Q.1 (A) Overview of the project background, objectives, scope, deliverables and constraints BackgroundCurrent project is based on launching new product in a similar market by satisfyingvarious needs and expectations of all the users of the external business environment. Existingbusiness resources are properly analysed in relation to the demands and wants of all thecustomers as the success of product launch is highly depends on the tastes and preferences of thecustomers (Eshete and Kimuyu, 2016). Project of product development requires consideration ofeach and every factors by an entity as the primary focus of project manager is on catering all theneeds of an individual. Current attributes of products are judged in accordance with the trust andconfidence build up through offering all their services. External competition will be analysed byan entity by various activities as their primary concern is to minimise all the risks associated witha project. Successful implementation of a project is significant for the entire performance of anentity as they can capture higher market share in the external market. Proper allocation of tasksand resources are essential part of a successful project that enhances the existing quality of abusiness project.Project objectivesTo Get competitive advantage over external competitors due to affordable technology1
To Provide additional services to customers through new product To Extend current market shareTo Satisfy higher customer's needs and expectationsTo Change according to the external market changes in terms of technology and culturalchanges.Smart objectivesSpecific-Goal of this product launch is to create competitive advantage over the external market competitors on the basis of unique technology adopted by an entity which is reflected in terms ofproduct launch by firm.Measurable-Analyse the profitability of current product in relation to the existing market share capture by this product in the future.Achievable- The success of current project will be identified by a project manager by comparingits existing product and new product in order to identify all the gaps found in both the products. This evaluation will be helpful for an entity in order to achieve all the targets and aim within a given span of time.Realistic- Objectives framed for a particular project are not vague as their identity will beTimely- Time scale of current project will be determined in advance in the initiation of project asthis would help in achieving all the targets in short span of time.Project Scope and charterTable 1: Project charterPROJECT CHARTERProduct Launch19th June 2017Project rationaleProduct development is the basic concern of the current project in which new product has launched in the market in order to create its unique identify. Customer's needs and expectations 2
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